Cancel Luvly Face Yoga the easy way

Overview

Luvly Face Yoga is a subscription app by Gismart Limited that offers guided facial exercises, massages, personalized skincare insights, meal plans and breathing programs aimed at improving facial tone and wellness. The service combines video programs, an AI Skin Helper and a cosmetic scanner.

Who uses it

The target audience is women seeking holistic beauty and wellness routines including face yoga, skincare, meditation and meal planning. The app reports 1 million active users monthly.

How it is delivered

The service is delivered as a mobile app with optional website account management. Purchases can be made via the app stores (Apple App Store, Google Play) or via Luvly's website.

Web (best method)

1. Open your browser and go to your Luvly Web Profile.
2. Sign in with the account used to subscribe.
3. Navigate to the 'Subscriptions' tab.
4. Tap 'Turn off auto-renewal'. Doing this stops future billing immediately for the next cycle.
5. Keep a screenshot of the subscription status or the confirmation message as proof.
6. If you need extra help, consult the official cancellation guide at Luvly Help Center - Cancelling subscription.

iOS - if you bought via Apple App Store

1. Open Settings on your iPhone or iPad and tap your name.
2. Tap Subscriptions then select the Luvly subscription.
3. Tap Cancel Subscription and confirm the cancellation at least 24 hours before the trial ends or the next billing date.
4. Apple handles billing and refunds for App Store purchases; contact Apple if you need a refund.

Android - if you bought via Google Play

1. Open the Google Play Store app.
2. Tap your profile icon then Payments and subscriptions then Subscriptions.
3. Select Luvly and tap Cancel subscription. Cancel at least 24 hours before the trial ends or the next billing date.
4. Google handles billing and refunds for Google Play purchases; contact Google if you need a refund.

Email cancellation

1. Send an email from the address tied to your account to [email protected].
2. Include your full name, account email, last 4 digits of the payment method and a clear request to cancel auto-renewal or exercise withdrawal rights.
3. Save the support reply as proof of cancellation.

Post - registered letter

1. Write a clear cancellation notice including your name, account email, subscription ID if known and request to cancel auto-renewal.
2. Send it by registered post to Luvly Face Yoga, 1 Finsbury Circus, EC2M 7SH London, United Kingdom.
3. Keep the registered post tracking and receipt as proof.

Cooling-off period (14 days)

If you bought the subscription online you have a 14-day cooling-off right under the Consumer Contracts Regulations 2013. To exercise it send an unequivocal statement of withdrawal within 14 days of the contract date. If you agreed that performance should start during the 14 days and acknowledged that this would mean losing the right to withdraw, Luvly may deduct an amount for service used.

Required proof documents: order confirmation, account email, a clear withdrawal statement sent by email or post.

Applicable law: Consumer Contracts Regulations 2013.

Service started with your consent - loss of right

If you gave express consent for the service to start during the 14-day cooling-off period and acknowledged you would lose the right to cancel, you cannot obtain a full refund for the portion of service already provided. Luvly states that the right is lost in that situation.

Required proof documents: your consent record or timestamp showing you accepted terms before withdrawal.

Applicable law: Consumer Contracts Regulations 2013.

Technical fault or service not as described

Luvly will consider a refund for website purchases only where a confirmed technical fault prevents the service from functioning as described and cannot be remedied within a reasonable time. You must provide sufficient technical details that reproduce the issue.

Required proof documents: video or screenshots of the fault, device details, timestamps, support correspondence showing attempts to resolve the issue.

Applicable law: Consumer Rights Act 2015 - services must be performed with reasonable care and skill.

Death of subscriber

If the subscriber has died, a representative may request cancellation. Provide a copy of the death certificate and proof of authority to act for the estate. Luvly's published materials do not list a specific process for death, so contact support by email with documented proof.

Required proof documents: death certificate, executor documentation or power of attorney, account details.

Applicable law: General contract law principles and the Consumer Rights Act 2015 for fair treatment.

Price increase

If Luvly raises subscription prices during an active contract and this triggers a contractual right to cancel, review the terms of use. Where a unilateral price increase is not permitted by your contract, you can cancel and seek a refund for unused time if applicable. Check Luvly's terms at Luvly Terms of Use.

Required proof documents: notice of price increase, your account billing history.

Applicable law: Consumer Rights Act 2015 regarding unfair terms.

Before cancelling: negotiate

Retention offers reported in available research are not documented. No specific retention discounts or pause offers from Luvly were found in the research. To request a retention offer, email [email protected] with your account email, state that you are considering cancellation and ask whether a discount, pause or downgrade is available. Save any written offer as proof. Include a screenshot of your billing history to strengthen your case.

What cancelling saves you - yearly calculations

Compute yearly savings by plan using published prices:

• Monthly plan at £19.99: £19.99 x 12 = £239.88 per year.
• Weekly plan priced to an equivalent of £27.96 per month: £27.96 x 12 = £335.52 per year; annual listed as £363.48.
• Quarterly Premium Access equivalent monthly £9.83: £9.83 x 12 = £117.96 per year.
• Half-year Premium Access equivalent monthly £8.33: £8.33 x 12 = £99.96 per year; listed annual total is £49.99 for the year option with specific plan constraints.
• Yearly Premium Access listed at £2.33 per month: £2.33 x 12 = £27.96 per year; listed annual price £27.99.

Cheapest real alternative from competitors (from research): Luminous Face Yoga at £18 per month or £156 per year. Annual saving compared to Luvly monthly plan:

Monthly Luvly £19.99 x 12 = £239.88. Luminous annual £156. Savings: £239.88 - £156 = £83.88 per year.

Key UK consumer law

The Consumer Contracts Regulations 2013 provide a 14-day cooling-off period for online contracts, with a refund right subject to the digital content exception where performance has begun with the consumer's consent. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prevents unfair contract terms including disproportionate cancellation penalties.

Auto-renewal and hard-to-cancel subscriptions

The Competition and Markets Authority treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. If cancellation is hard to execute, the CMA and Citizens Advice are bodies to consult for guidance.

How to escalate if Luvly refuses

1) Complain to Luvly support in writing and keep all correspondence. 2) If unresolved, contact Citizens Advice for next steps. 3) For qualifying card payments, consider Section 75 or a chargeback via your card issuer. 4) If the issue concerns consumer rights breaches, reference the Consumer Rights Act 2015 when escalating.

Check access and final billing

After cancellation confirm whether access continues until the end of the paid period or ends immediately. Keep the cancellation confirmation email or screenshot. Check your bank or card statements for the next billing cycle to ensure no further charges occur.

Request data and account deletion

If you want your data removed, request account deletion by emailing [email protected]. Keep the support reply as proof of your request and any confirmation of deletion.

Re-activation and re-subscription

If you later decide to re-subscribe, note that promotional prices may have changed. Re-subscription is done through the app stores or the Luvly website depending on your previous purchase path.

Follow this checklist after you decide to cancel to make the process swift and to preserve your rights.

• 1. Take screenshots of your subscription page showing the active subscription.
• 2. Turn off auto-renewal in your Luvly Web Profile or cancel via the app store at least 24 hours before renewal.
• 3. Save the cancellation confirmation email or take a screenshot of the disabled auto-renewal.
• 4. If you paid by card and charges continue, contact your card issuer for chargeback or Section 75 if eligible.
• 5. If you are within 14 days of purchase and did not consent to start service, send a written withdrawal under the Consumer Contracts Regulations 2013.
• 6. If you experienced a technical fault and request a refund, compile logs, screenshots and timestamps and send them to [email protected].
• 7. If needed, send a registered letter to Luvly Face Yoga, 1 Finsbury Circus, EC2M 7SH London, United Kingdom and keep the post receipt.