Cancel Mimika Face Yoga the easy way

What the app does

Mimika Face Yoga is a mobile app that provides face yoga exercises, guided routines and personalized training programs designed to reduce signs of ageing and improve facial tone. The app offers a free tier plus paid subscriptions for full access to programs and challenges.

Who owns it

The app is published by CM MentalGrowth Ltd, founded in 2021 and headquartered in Nicosia, Cyprus. Customer support is reached at [email protected] and the company's main site is mimika-app.com.

User reception

Mimika reports 2 million subscribers. The App Store rating is 4.3/5 while Google Play ratings are lower at 2.5/5. Independent review aggregates show an overall rating of 2.2/5 based on reported complaints about billing and cancellation.

Website (recommended first step)

1. Open the Mimika subscription management page or help pages at https://www.mimika-app.com/help.
2. If you see a manage-subscription form at the link provided by Mimika, complete it and submit. If not, compose an email to [email protected] with your account email, purchase date and the phrase "Cancel subscription".
3. Take a screenshot of your submission and the page showing your subscription status.
4. Keep the email thread and any confirmation you receive as proof.

iOS (App Store)

1. On your iPhone or iPad go to Settings - tap your name - Subscriptions.
2. Find Mimika Face Yoga and tap Cancel Subscription.
3. Save a screenshot of the subscription page showing the cancellation.
4. For refunds open the App Store's billing support: Apple billing support.

Android (Google Play)

1. Open Google Play Store - Menu - Payments and Subscriptions - Subscriptions.
2. Select Mimika and choose Cancel subscription.
3. Save your cancellation receipt screenshot.
4. If you need a refund, use Google Play support: Google Play support.

Email

1. Send an email to [email protected] from the email associated with your account.
2. Include your full name, subscription plan, purchase date and a clear request: "Cancel my subscription and stop renewals."
3. Attach a screenshot of your active subscription if available.
4. Save all replies. If you receive only automated responses, keep evidence of those replies.

Post (registered letter)

1. Address a registered letter to Mimika Face Yoga, PO Box 51698, SE8 9BU London, United Kingdom.
2. State your full name, account email, date of purchase and explicit cancellation request.
3. Keep the registered post receipt as proof of delivery.

Phone

Phone support number and hours are not published by Mimika Face Yoga. Use the website form, email or registered post for cancellation. If you receive a phone number from a support reply, record the call date and ask for written confirmation.

Cooling-off period (14 days)

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 UK consumers have a 14-day right to withdraw from online contracts for digital services. This right is lost if you gave express consent for the service to start immediately and acknowledged losing the right to cancel after access began. Required proof: order confirmation, account login timestamp, or your explicit written consent. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Service not provided within 14 days

If you paid and Mimika did not provide access or log-in within 14 days, you may request a refund. Required proof: purchase receipt and evidence of no access (no activation email or login record). Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Price increase

If Mimika increases the subscription price in a way that materially changes your contract, you may cancel and ask for a refund for the unused period. Required proof: the price increase notice from the company and your previous invoice showing the old price. Applicable law: Consumer Rights Act 2015 and CMA guidance on unfair terms.

Death of the subscriber

Immediate cancellation is allowed. Required proof: death certificate and proof you are the executor or close family member. Send documents to [email protected] or by registered post to the PO Box above.

Moving abroad

If a subscription cannot be used because you permanently move to a location where the service is unavailable, request cancellation and explain the reason. Required proof: official proof of address change such as utility bill or government document. Applicable law: Consumer Rights Act 2015 provides digital content must be fit for purpose.

Legitimate grounds accepted by Mimika Face Yoga from research

Research indicates Mimika may consider refunds if the service was not provided within the statutory withdrawal period, or if you cancelled during an active trial or subscription under the specific refund exceptions listed by the company. Required proof: account activity logs, purchase receipts and screenshots. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; Consumer Rights Act 2015.

End of commitment

If you are at the end of any minimum term, cancel before renewal to stop charges. Required proof: subscription invoice showing the term and renewal date.

Before cancelling: negotiate

Research shows no consistent public record of formal retention discounts offered by Mimika Face Yoga. To request a retention offer, email [email protected] with your account email, indicate you plan to cancel and ask if a downgrade, discount or billing correction is available. Provide the exact date you were charged and a screenshot of the charge. If you received only automated replies in previous attempts, state that in your email and include your request for human review.

What cancelling saves you - concrete math

Use actual Mimika prices to compute yearly costs. If you are on the cited Monthly/Weekly price of £4.99 per month, yearly cost is: 4.99 x 12 = £59.88 per year. If you pay the 3-Month subscription at £29.99 per quarter and renew every quarter, yearly cost is: 29.99 x 4 = £119.96 per year. Compare to a competitor: Luminous Face Yoga costs £18 per month or £156 per year. Savings when switching from Luminous annual to Mimika monthly-equivalent: 156.00 - 59.88 = £96.12 saved per year. Savings when using Mimika 3-month plan versus Luminous annual: 156.00 - 119.96 = £36.04 saved per year. The cheapest real alternative is free guided content (DIY via YouTube) at £0 per year.

Key UK consumer law

Two statutes apply: the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 which grants a 14-day cooling-off right for online digital contracts (lost if you consent to immediate performance), and the Consumer Rights Act 2015 which requires digital content to be of satisfactory quality and fit for purpose.

Auto-renewal and unfair terms

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potentially unfair. If Mimika used unclear automatic renewal or unfair contract terms, those terms may not be binding under the Consumer Rights Act 2015.

How to escalate

1) Complain in writing to Mimika at [email protected] and keep evidence. 2) If unresolved, contact Citizens Advice for guidance and raise a complaint with the CMA for systemic issues. 3) For disputed card payments, use your card issuer for chargeback or, for qualifying credit card purchases over £100, consider Section 75 claims. Applicable laws: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; Consumer Rights Act 2015.

Confirm access and final billing

After cancellation your access will continue until the end of the current billing cycle. Keep screenshots of the cancellation confirmation and the subscription page showing the expiry date. If you are charged after cancellation by an authorised method, contact support with proof and your bank if necessary.

Data and account deletion

Mimika's public materials do not fully disclose data retention details. To remove personal data, email [email protected] and request account deletion. Save any confirmation. Note: deleting the app or account does not itself cancel a subscription; cancellation must be done via the authorised method.

Re-activation and refunds

If you re-subscribe later, new charges will apply. Refunds are generally final and non-refundable except as the company states or as required by law. Research indicates refunds may be processed for EU/EEA and Swiss residents within 14 days if the service was not used. Keep evidence if you request a refund.

Follow this checklist to stop renewals and protect your consumer rights.

• Take screenshots of your active subscription page and the payment receipt.
• Cancel using the authorised method: website manage form, App Store or Google Play.
• Save any email confirmation or registered post receipt as proof.
• If charges continue, contact [email protected] with screenshots and dates.
• If the company fails to resolve an unauthorised charge, contact your card issuer for chargeback and consult Citizens Advice.
• If you want your account removed, request account deletion in writing and retain the confirmation.