Cancel Smile White the easy way

Service overview

Smile White offers clear aligner teeth straightening, professional dental whitening and dental products in the UK. They sell bespoke aligners, pro whitening appointments via partner dentists and daily care products.

How their service works

Customers take an initial assessment, complete an oral health check with a partner dentist and receive a bespoke treatment plan. Aligners are manufactured to order. Pro whitening and retainers are delivered through Smile White partner clinics.

Company facts

Official pages: Refund policy, Contact, Aligners.

Phone

1. Locate phone details on Smile White contact page.
2. Call and state you wish to cancel. Quote your order number and say you are cancelling under the 30-Day Money Back Guarantee if inside 30 calendar days.
3. Ask for a cancellation reference and a confirmation email. If not provided, follow up by email to [email protected].

Email

1. Send an email to [email protected] with subject line 'Cancel - Order [your order number]'.
2. Include full name, address, order number, date of purchase and reason for cancellation.
3. Keep the sent email and any reply as proof. If no reply within 5 business days, send a Recorded Delivery letter.

Partner dentist

1. If cancelling or rearranging appointments, call the partner dentist within 48 hours where requested and send the written request by email to dentist and Smile White.
2. You have 3 months from the date of purchase to rearrange the initial appointment; after that you forfeit the fee.
3. If you miss an appointment, expect a charge of £79 per appointment.

Postal (Recorded Delivery)

1. Write a signed cancellation letter including order number, full name, address, date of purchase and clear statement 'I cancel my contract with Smile White'.
2. Send by Recorded Delivery to Smile White, 12-14 Sycamore Road, HP6 5DR Amersham, United Kingdom.
3. Keep the postal receipt as proof of delivery.

Website help form

1. Use the contact page to submit a cancellation request with order details.
2. Save the ticket number or confirmation page and any reply emails.
3. If you do not receive confirmation within 5 business days, escalate to a Recorded Delivery letter.

Cooling-off - 14-day Consumer Contracts Regulations

Under the Consumer Contracts Regulations 2013 you have a 14-day cooling-off period for most online contracts for goods and services bought at a distance. For subscription deliveries this 14-day period applies and entitles you to a full refund if you cancel within 14 days from the date you receive the first delivery.

Required proof documents: order number, date of first delivery, written cancellation (email or recorded delivery). Applicable law: Consumer Contracts Regulations 2013.

30-Day Money Back Guarantee for aligners

Smile White offers a voluntary 30 calendar day Money Back Guarantee for aligners. You can cancel and request a full refund within 30 calendar days of entering the agreement or until the oral health check and agreement to the treatment plan, whichever occurs first.

Required proof documents: order number, date of agreement, email or letter confirming cancellation. Note: once aligner manufacture begins the 30-day guarantee ends.

Unsuitable for treatment or faulty service

If Smile White goods or services are faulty, misdescribed, or not performed with reasonable care and skill you have rights under the Consumer Rights Act 2015. This may permit cancellation outside Smile White's standard terms.

Required proof documents: dental reports, communications showing unsuitability, photos, receipts. Applicable law: Consumer Rights Act 2015.

Price increase

If Smile White increases the price mid-contract and you did not explicitly agree to the increase, invoke the contract terms and Consumer Rights Act 2015 to dispute unfair terms. Required proof documents: original plan price, notification of increase, written cancellation request.

Death of subscriber

For death of the subscriber, provide a copy of the death certificate and proof of authority from the estate representative to cancel the contract and request refund where applicable.

Moving abroad

If you move outside the service area of Smile White and can no longer attend partner clinics, provide proof of new address and travel documents to request cancellation. Required proof documents: new address, passport, written cancellation.

Before you cancel - negotiate with Smile White

Smile White is known to offer rearrangement of appointments and to accept returns for unopened daily care products within 30 days. The public research does not document standard retention discounts or alternative price offers. To ask for retention, email [email protected] and request a goodwill resolution - either a treatment pause, payment plan change or clinic reassignment. Record their written offer before accepting.

What cancelling saves you - yearly cost math

Example yearly cost calculations based on Smile White published monthly prices:

• Moderate (Top & bottom) £89.83 x 12 = £1,077.96 per year.
• Moderate (Dual Arch) £60.00 x 12 = £720.00 per year.
• Mild (Dual Arch) £48.00 x 12 = £576.00 per year.
• Refresh (up to 4 aligners) £41.45 x 12 = £497.40 per year.
• Professional Dental Whitening Plan £16.46 x 12 = £197.52 per year.

Cheapest Smile White plan listed: Super Mild Single Arch from £19 per month. Annual cost: £19 x 12 = £228.00 per year.

Competitor cheapest alternative price not publicly disclosed in the research. Competitor pages: Opalescence, WhiteGlo. Use the product pages to compare total yearly cost before cancelling.

Key UK laws that protect you

The Consumer Contracts Regulations 2013 provide a 14-day cooling-off period for distance and off-premises contracts. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and protects against unfair contract terms.

Auto-renewal and unfair terms

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. If you find Smile White's renewal or cancellation process unclear, escalate the complaint.

How to escalate a complaint

Step 1 - complain to Smile White in writing via [email protected] and keep all responses. Step 2 - contact Citizens Advice for guidance. Step 3 - use Section 75 or card chargeback via your card issuer for qualifying card payments. Step 4 - if applicable, escalate to the relevant ombudsman or to trading standards.

Confirm final billing

Check for refunds and final charges. If you cancelled within the 30 calendar days guarantee and manufacture had not started, expect a full refund. If the service was performed or aligners manufactured, refunds may be refused under Smile White terms unless the goods are faulty.

Access and data

Request written confirmation of cancellation and any data retention policy. Ask Smile White to confirm what personal data they will keep and for how long. Use your right to request deletion if needed and appropriate under UK data protection rules.

Re-activation and retainers

If you later decide to restart treatment, contact Smile White and request current pricing. Be aware that retainers and pro whitening are non-refundable once the initial dentist appointment is booked and confirmed.

Use this checklist to cancel with maximum protection.

• Find your order number and purchase date.
• If inside 30 calendar days and aligners not manufactured, prepare to cancel under the 30-Day Money Back Guarantee.
• Email [email protected] with a clear cancellation statement and keep the sent message.
• If cancelling an appointment, call your partner dentist within 48 hours and follow up by email.
• Send a Recorded Delivery letter to Smile White, 12-14 Sycamore Road, HP6 5DR Amersham, United Kingdom if you need proof of receipt.
• Retain all evidence: emails, receipts, postal proof, dentist communications.
• If refund is refused and you paid by card, contact your card issuer about chargeback or Section 75 where applicable.