Cancel Lose It the easy way

Overview

Lose It is a calorie tracking and weight management app created by FitNow, Inc., focused on daily calorie budgets, food logging, and personalised weight-loss plans. The platform offers a free tier and paid Premium options with advanced tracking and integrations.

Main features

Key features include a large food database, barcode scanning on paid tiers, automatic syncing with fitness devices, photo logging, and goal tracking for macros and nutrients.

Quick company facts

Web cancellation (step-by-step)

1. Open a browser and go to https://loseit.com/ and sign in or go directly to my.loseit.com.
2. Click your avatar and choose Account or select the left-hand menu and click Purchases.
3. Click Cancel Subscription and follow the on-screen prompts to confirm.
4. Save any on-screen confirmation and check your email for confirmation. If no email arrives, take a screenshot of the cancellation screen.

iOS cancellation (step-by-step)

1. On your iPhone or iPad open Settings and tap your name at the top.
2. Tap Subscriptions, find Lose It! in the list, then tap Cancel Subscription.
3. Note the date shown for the end of access. Apple handles the refund process for App Store purchases.

Android (Google Play) cancellation (step-by-step)

1. Open the Google Play Store app and tap your profile icon.
2. Select Payments & subscriptions then Subscriptions, choose Lose It!, then tap Cancel subscription and follow prompts.
3. Save the cancellation confirmation from Google Play and note the date you will lose access.

Phone cancellation

1. Lose It does not publish a customer support phone number for cancellations.
2. If you need phone support, prepare account details and contact your payment provider or the app store for immediate assistance.

Email and post cancellation

1. Email [email protected] for corporate or press issues but not for direct subscription cancellation requests tied to Apple or Google purchases.
2. To cancel by post send a signed letter to Lose It, Crown Way, CF14 3UZ Cardiff, United Kingdom and keep the registered post receipt.

Moving abroad (relocation)

Rule: Changing country does not automatically cancel a subscription. You must cancel your subscription via the appropriate channel (web, App Store, Google Play). Required documents: proof of new address if you seek a refund under special circumstances - provide a utility bill or tenancy agreement. Applicable law: Consumer Rights Act 2015 when service performance is at issue.

Price increase

Rule: If Lose It increases the price mid-contract and you were not previously notified in a clear manner, you may be entitled to terminate the contract without penalty. Required documents: copy of the original terms and the notice of price increase; save screenshots or emails. Applicable law: Consumer Rights Act 2015 and transparency obligations under the Digital Markets, Competition and Consumers Act 2024.

Death of subscriber

Rule: Contracts do not always auto-terminate on death. A named executor or next of kin should contact Lose It with proof. Required documents: death certificate and proof of executor status. Applicable law: Consumer Rights Act 2015 for service termination and fairness of terms.

Legitimate ground / poor service or unacceptable terms

Rule: If the service is not provided with reasonable care and skill, you can seek termination and possibly a refund. Required documents: detailed logs of service failures, screenshots, and correspondence with Lose It. Applicable law: Consumer Rights Act 2015 - services must be performed with reasonable care and skill.

End of commitment

Rule: If you have reached the end of a fixed-term paid period, you can cancel via the standard cancellation paths. Required documents: account subscription confirmation and billing receipts. Applicable law: Digital Markets, Competition and Consumers Act 2024 requires traders to issue an end of contract notice in writing on a durable medium and to acknowledge cancellation; traders must provide that notice within 24 hours for online notifications or three working days for other methods. See official legislation: Digital Markets, Competition and Consumers Act 2024.

Cooling-off (14 day right)

Rule: Under the Consumer Contracts Regulations 2013 you have a 14-day cooling-off period for distance contracts concluded online. Required documents: proof of purchase date and express consent form if you agreed to immediate performance (which waives the refund right). If you gave express consent for immediate digital content, you lose the right to cancel for that period. Applicable law: Consumer Contracts Regulations 2013.

Before you cancel: negotiate

Retention offers: research does not identify standard retention discounts publicly offered by Lose It. To ask for a retention offer, contact support from your account page after signing in or use the email [email protected] with your username and ask for promotional rates or a temporary discount. If your subscription is billed through Apple or Google, request help via their support channels.

What cancelling saves you - yearly saving calculation

Example calculation using observed app prices: if you pay Lose It Premium monthly at £9.99, yearly cost is 9.99 x 12 = £119.88 per year. If you instead subscribe to NutraSafe at £3.99 per month, yearly cost is 3.99 x 12 = £47.88 per year. Yearly saving by switching from Lose It monthly £9.99 to NutraSafe monthly £3.99 = 119.88 - 47.88 = £72.00 per year.

Other observed prices: annual Lose It Premium option at £29.99 exists in App Store listings; a Lifetime option appears as £59.99 (App Store listing) and an estimated Lifetime price of £150 (one-time) was observed in third-party reporting. Use your actual billed price when calculating your saving.

Key UK consumer laws

The Consumer Rights Act 2015 requires that digital services are provided with reasonable care and skill and that unfair contract terms are not binding. The Consumer Contracts Regulations 2013 create a 14-day cooling-off right for distance contracts. The Digital Markets, Competition and Consumers Act 2024 requires traders to provide an end of contract notice and to acknowledge cancellations in specified timeframes. See the legislation: Digital Markets, Competition and Consumers Act 2024.

How to escalate a problem

Step 1 - Complain to Lose It: keep records of your attempts to cancel and any on-screen confirmations. Step 2 - Contact Citizens Advice for guidance on consumer law and next steps. Step 3 - If payment was by credit card, consider a Section 75 claim or ask the card issuer for chargeback. Step 4 - If necessary, escalate to the relevant ombudsman depending on the sector and type of payment.

Check access and billing

After cancelling verify the date your access ends; you will typically retain access until the end of the current paid period and there is no proration. Review your final bank or card statement for unexpected charges within 7 days of the billing date.

Data and account

If you want your data removed, go to your account settings or contact support for data deletion requests. Export or screenshot any saved data before deletion. Re-activation: you can re-subscribe using the same account credentials; different in-app purchase prices may apply at re-subscription.

Follow this checklist to cancel and protect your consumer rights.

• Sign in at my.loseit.com and use Purchases > Cancel Subscription; take a screenshot of confirmation.
• If you subscribed via Apple, open iOS Settings > Subscriptions and cancel there; save the Apple confirmation.
• If you subscribed via Google Play, open Play Store > Subscriptions and cancel; save the Google confirmation.
• Keep your billing statements for the last 60 days as proof of payment.
• If you want a refund, check eligibility: web and Google Play purchases may be refunded within 35 days under Lose It practice; App Store refunds are handled by Apple.
• If you need to send a registered letter, address it to Lose It, Crown Way, CF14 3UZ Cardiff, United Kingdom and keep the receipt.
• If cancellation fails, contact your card issuer for chargeback or Section 75 review if eligible.