Cancel PureSport the easy way

Overview

PureSport is a UK-based brand selling performance and recovery supplements targeted at athletes and fitness enthusiasts. The company offers single purchases and recurring deliveries through a subscription model.

Product range

Products include electrolyte sachets, energy gels, creatine, and vitamin D3+K2. Subscriptions provide a recurring delivery option and a subscription saving of 10% after the first order.

Business facts

Web - cancel via your account

1. Go to the PureSport website: https://puresport.co/en-us.
2. Sign in with the email used for orders.
3. Open the "Subscription" or "My Orders" area and select the subscription to cancel.
4. Follow the on-screen steps to cancel and keep a screenshot of confirmation.

Email - cancel by message

1. Compose an email to [email protected] with subject line: "Cancel subscription" and include your full name, order number and account email.
2. Use a clear statement such as: "I hereby cancel my PureSport subscription and request confirmation."
3. Send the email and save a copy; if you receive a reply, keep that as proof.

Post - cancel by registered letter

1. Write a clear cancellation statement including name, order number and date of birth if needed.
2. Send by recorded delivery to: PureSport, 2 Woodberry Grove, N12 0DR London, United Kingdom.
3. Keep the postal receipt and delivery confirmation as evidence.

Model cancellation form

1. Open PureSport Terms & Conditions at https://puresport.co/pages/terms-conditions.
2. Complete the model form there or write an equivalent clear statement of cancellation.
3. Send by any contact method listed and keep proof of sending.

Cooling-off (change your mind)

If you are cancelling within the cooling-off period, you have 14 days from the day after the first delivery of goods to notify PureSport with a clear statement of cancellation. Use the model cancellation form in the Terms & Conditions or write an equivalent statement. The applicable law is the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Required proof documents: order number, delivery date, and your clear written statement or model cancellation form. Source: PureSport Terms & Conditions and Consumer Contracts Regulations 2013.

End of commitment or renewal

For subscriptions outside the cooling-off period you must cancel before the upcoming renewal date and after the initial Minimum Period if one applies. PureSport states subscriptions can be cancelled after the initial Minimum Period and before the upcoming renewal date by logging into your account at www.puresport.co. Required proof documents: cancellation confirmation from your account or written confirmation from PureSport.

Price increase

If PureSport raises the subscription price in renewal and the contract allows you to cancel at renewal without accepting new terms, you should cancel before the renewal takes effect. The CMA treats unclear auto-renewal and hidden price increases as potentially unfair under the Consumer Rights Act 2015; rely on the contractual terms and request a written confirmation of any change.

Death of the subscriber

For the death of a subscriber, notify PureSport by email or post and provide a copy of the death certificate and proof you are the executor or beneficiary before requesting cancellation and refund. Required proof documents: death certificate and proof of authority to act for the estate. Applicable law: Consumer Rights Act 2015 for contract termination and fair terms.

Legitimate ground for early termination

Legitimate grounds accepted by traders commonly include serious illness or inability to perform the contract. PureSport does not publish an exhaustive public list of accepted legitimate grounds. Required proof documents: medical certificate or other official documentation proving the ground. Applicable law: Consumer Rights Act 2015 regarding unfair terms and performance with reasonable care and skill.

Before you cancel: negotiate

PureSport public materials mention subscription savings and starter gifts rather than targeted retention discounts. Known offers and retention-related benefits from PureSport include a 10% recurring subscription discount after the first order, free shipping and a Starter Kit worth £40 with first-time subscription to certain products. To ask for a better deal, contact support at [email protected] and request a retention offer, quoting your order number and proposing a concrete alternative such as a 15% discount or a one-time free delivery. There is no publicly disclosed guarantee that PureSport will extend bespoke retention discounts beyond the published subscription saving. Sources: Subscription page and product starter kit page.

What cancelling saves you - yearly math

Compute yearly cost to see savings when you cancel. Examples using PureSport listed prices:

• Ultra Electrolytes (15 Pack) - £13.99 x 12 = £167.88 per year.
• Energy Gels - £12.60 x 12 = £151.20 per year.
• Creatine Monohydrate (30 pack) - £17.50 x 12 = £210.00 per year.
• Ultra Electrolytes (30 Pack) - £22.99 x 12 = £275.88 per year.
• 4000IU Vitamin D3 + K2 - £17.50 x 12 = £210.00 per year.

Cheapest named competitor from the available research: vybey at £32.99 per month. Annual cost: £32.99 x 12 = £395.88 per year. Choosing to cancel a PureSport subscription priced at £13.99 per month saves: £167.88 per year compared with continuing that PureSport product; compared with vybey at £32.99 per month, the difference is £395.88 - £167.88 = £228.00 per year.

Core UK consumer law

Distance and off-premises contracts are covered by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 which give a 14-day cancellation right for goods and subscriptions beginning the day after delivery. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and protects against unfair contract terms.

Refund deadlines and exceptions

PureSport must reimburse payments including standard delivery costs within 14 days after you exercise the right to cancel. The trader may withhold reimbursement until they receive the returned goods or proof of return. If you chose a more expensive delivery option than the least expensive standard option, PureSport does not have to reimburse the additional cost. Sealed consumable products with broken seals are excluded from refund rights. Sources: PureSport Terms & Conditions and Consumer Contracts Regulations 2013.

Escalation steps

1. Complain to PureSport support in writing and keep all evidence. 2. If unresolved, get advice from Citizens Advice: Citizens Advice - cancelling a service. 3. For a card payment over £100 and under £30,000, consider a Section 75 claim with your card issuer. 4. Consider a chargeback request with your card issuer if Section 75 does not apply. The Competition and Markets Authority monitors hard-to-cancel subscriptions as potential unfair commercial practices under the Consumer Rights Act 2015.

Keep proof

Save all cancellation evidence: screenshots of account cancellation, email copies, registered post receipts and any confirmation sent by PureSport. This evidence is crucial if a refund is delayed or a renewal charge appears.

Check refunds and returns

PureSport must reimburse payments within 14 days after the right to cancel is exercised. If you returned goods, keep proof of postage; PureSport may withhold reimbursement until they receive the goods or proof of return. PureSport accepts returns of unopened products for a full refund within 21 days for certain products; opened sealed consumables are not refundable. Sources: PureSport product pages and Terms & Conditions.

Re-activation and future orders

If you want to re-subscribe later, review available trial packs and subscription savings first. The Ultra Electrolytes Trial Pack is offered as a subscription trial at £31.35 with recurring deliveries every 8 weeks. Source: Ultra Electrolytes Trial Pack.

Follow this checklist to cancel and protect your refund rights.

• Find your order number and account email.
• Decide cancellation method: account logout cancel, email, or registered post.
• If using email, send to [email protected] and save the sent message.
• If using post, send recorded delivery to PureSport, 2 Woodberry Grove, N12 0DR London, United Kingdom and keep receipt.
• Keep screenshots or confirmation emails as proof.
• If you are in the 14-day cooling-off period, request refund and return unopened goods if required.
• If refund is not issued within 14 days of cancellation, escalate via Citizens Advice and your card issuer (Section 75/chargeback) if eligible.