Cancel Amazon FreeTime the easy way

Overview

Amazon FreeTime is the former name for Amazon Kids+, a subscription service that provides children aged 3 to 12 with access to thousands of ad-free books, games, videos and apps. Content is curated and filtered for age-appropriate use and parental controls are included.

Key features

Amazon Kids+ includes age filters, time limits set by parents, and a library of educational and entertainment content. Subscriptions can be billed monthly or annually and are designed to work with Kindle Kids and Fire HD Kids tablets as well as other devices using the Amazon Kids app.

Company facts

Web - Your Memberships & Subscriptions

1. Open a browser and go to Amazon.co.uk and sign in with the account that pays for Amazon Kids+.
2. Open Your Account and select Your Memberships & Subscriptions.
3. Find Amazon Kids+ or Amazon FreeTime in the list and click Cancel My Subscription.
4. Follow the on-screen prompts to confirm cancellation. You should receive an on-screen confirmation and a confirmation email.
5. Keep the confirmation email as proof of cancellation.

Parent Dashboard (web)

1. Go to the Amazon Parent Dashboard on the web and sign in with the parent account.
2. Select More then choose Amazon Kids+ Subscription.
3. Click Cancel Subscription and follow the prompts to confirm.
4. Record any on-screen confirmation and note the cancellation date. The Parent Dashboard cancellation option is not available in the mobile app.

Phone / Live Chat

1. Open the Amazon Help page and choose Contact Us via chat or request a call back. See the official help page: Official cancellation help.
2. Tell the agent you want to cancel Amazon Kids+ and provide the account details.
3. Request an email confirmation or chat transcript and save it.

App and Mobile

1. Do not delete the Amazon Kids app expecting cancellation. The method of cancellation depends on where you initially subscribed; deletion does not stop recurring payments.
2. If you started the subscription on Apple ID or Google Play, manage subscriptions through the App Store or Google Play subscriptions section.

Post (registered letter)

1. Prepare a signed letter stating you want to cancel your Amazon Kids+ subscription and include your account email and order details.
2. Send it by registered post to: Amazon FreeTime, 60 Holborn Viaduct, EC1A 2FD London, United Kingdom.
3. Keep the registered post receipt as proof of notice.

Moving address

Rule: The research does not list moving as a special ground for immediate refund from Amazon Kids+. You may cancel your subscription at any time through standard channels; refunds for early cancellation follow the published refund rules.

Required proof: proof of new address if you want Amazon to consider a discretionary refund - utility bill or tenancy agreement.

Applicable law: Consumer Contracts Regulations 2013 for cancellation rights, Digital Markets, Competition and Consumers Act 2024 for renewal notices.

Price increase

Rule: If Amazon increases the price, you can cancel if the new price applies to your renewal and you do not accept the change. The research does not list explicit Amazon FreeTime price-change compensation; contact Amazon Customer Service to request cancellation and any pro-rata refund where applicable.

Required proof: a copy or screenshot of the price change notice or billing statement showing the increased charge.

Applicable law: Consumer Contracts Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024 for renewal cooling-off notice obligations.

Death of subscriber

Rule: The research does not publish a specific procedure for cancelling a subscription after the death of a subscriber. Contact Amazon Customer Service and provide supporting documents. Amazon may terminate access and consider refunds at its discretion.

Required proof: death certificate and documentation showing authority to act for the estate.

Applicable law: Consumer Rights Act 2015 for contract performance and Consumer Contracts Regulations 2013 for cancellation rights where relevant.

Legitimate ground - fraud or unauthorised charge

Rule: If you did not authorise a subscription charge, contact Amazon Customer Service immediately. Amazon will investigate. If Amazon finds fraud or unauthorised use, they will refund charges and terminate the subscription as appropriate.

Required proof: bank statement showing the unauthorised charge and any correspondence or screenshots proving lack of authorisation.

Applicable law: Consumer Rights Act 2015 and rights under payment card chargeback schemes.

End of commitment

Rule: Standard Amazon Kids+ monthly and annual subscriptions automatically renew until you cancel. There is no extended fixed-term commitment for standard paid plans; the only 12-month commitment arises from included device promotions where the first year is free then it auto-renews.

Required proof: account subscription details or purchase invoice showing the promotion.

Applicable law: Digital Markets, Competition and Consumers Act 2024 regarding renewal notices.

Cooling-off (14-day right)

Rule: You have a 14-day right of cancellation for new subscriptions bought online under Consumer Contracts Regulations 2013, subject to the digital content exception if you expressly agreed to immediate performance. The research confirms a 14-day cancellation right and a full refund if you paid the subscription fee as soon as you joined and cancel within 14 days.

Required proof: purchase confirmation showing the signup date and payment receipt.

Applicable law: Consumer Contracts Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024 cooling-off provisions: 2024 cooling-off rights.

Before you cancel: negotiate

Retention offers reported: Research contains no verified reports of standard Amazon Kids+ retention discounts. To ask for a retention offer, contact Amazon Customer Service through the official help page and request any available promotional rate or free extension before you confirm cancellation. Keep any offer in writing (email or chat transcript) before you accept it.

What cancellation saves - exact yearly math

Compute yearly cost for actual plans:

• Prime Member (Monthly) £4.99 x 12 = £59.88 per year
• Prime Member (Annual) £59.99 per year
• Non-Prime (Monthly) £7.99 x 12 = £95.88 per year
• Non-Prime (Annual) £69.99 per year
• Free Trial £0 for first month then renews to paid plan

Example savings if you cancel now and stop paying:

• If you are on Prime Monthly: cancelling saves £59.88 per year (calculation: £4.99 x 12 = £59.88).
• If you are on Non-Prime Monthly: cancelling saves £95.88 per year (calculation: £7.99 x 12 = £95.88).
• If you are on Non-Prime Annual: cancelling saves £69.99 in the next year if you avoid renewal.

Cheapest competitor from research: ElevnAI at £14 per month. Yearly cost for ElevnAI is £14 x 12 = £168.00 per year. Switching from Amazon Kids+ Prime Monthly (£59.88) to ElevnAI (£168.00) increases costs by £108.12 per year.

Primary consumer law

United Kingdom consumers are protected by the Consumer Contracts Regulations 2013 which provide a 14-day cooling-off right for most online contracts and the Consumer Rights Act 2015 which requires services to be performed with reasonable care and skill and prohibits unfair contract terms. The Digital Markets, Competition and Consumers Act 2024 sets renewal cooling-off rules for subscription renewals.

Cooling-off and automatic renewals

The Digital Markets, Competition and Consumers Act 2024 requires traders to provide a renewal cooling-off notice on the first day of each renewal cooling-off period and says cancellation is effective when the consumer gives a clear statement. The Consumer Contracts Regulations 2013 give a 14-day right of cancellation for new online subscriptions but the digital content exception applies where the consumer agreed to immediate performance.

Escalation steps

1. Complain to Amazon Customer Service and keep all correspondence. 2. If unresolved, contact Citizens Advice for guidance. 3. Consider payment remedies: Section 75 for qualifying card payments or a chargeback via your card issuer. 4. If you believe a trader is using unfair auto-renewal practices, report to the Competition and Markets Authority (CMA).

Access and final billing

When you cancel a monthly or annual subscription you typically retain access until the end of the paid billing period. If you cancel within a 14-day cooling-off period after signing up and you paid immediately, you may get a full refund. Annual subscriptions cancelled after initial billing may receive a pro-rata refund in some cases as noted in research.

Data and re-activation

Amazon retains account and profile settings under its normal data policies. If you want to re-activate Amazon Kids+ later, sign in to the same Amazon account and choose the subscription plan you want. If you cancelled during a free trial, cancelling ends your trial and you will lose access immediately to trial content.

For detailed account questions and to request refunds use Amazon help: Official refunds and cancellation help.

Use this checklist after you cancel to close the loop and protect your money and data.

• 1. Log in to Amazon.co.uk and confirm the cancellation in Your Memberships & Subscriptions.
• 2. Save the confirmation email or screenshot the on-screen confirmation.
• 3. Check the billing date and confirm when access will end (end of billing cycle).
• 4. If you cancelled a free trial, verify that you will not be charged and keep screenshots of trial cancellation.
• 5. If you want a refund, gather proof of purchase and request a refund via the official help page: Amazon help - subscriptions.
• 6. If you used a credit card, consider Section 75 or chargeback if Amazon refuses a statutory refund and payment qualifies.
• 7. If account access persists after cancellation, contact Amazon Customer Service and supply your confirmation evidence.
• 8. Remove saved payment methods if you no longer want recurring charges on the account.