Cancel FitMe the easy way

Core service

FitMe is a fitness app offering personalised short workouts, AI-powered workout plans and meal tracking targeted at busy users and beginners. The platform promotes rapid plan updates and supports mature users and those on weight loss programmes.

User base and reputation

FitMe reports over 1,000,000 active users and holds a Trustpilot presence with a 4.5/5 rating reported in public listings. Reviews include both positive notes on accessibility and negative complaints about billing or cancellation problems.

Company facts

Web - cancel via your FitMe profile

1. Open a browser and go to FitMe and sign in to your account.
2. Go to Account or Settings then Subscription or Billing.
3. Find Auto-renewal or Manage Subscription and switch off auto-renewal or select Cancel Subscription.
4. Keep a screenshot of the confirmation screen or a confirmation email if one is sent.

iOS - cancel through Apple

1. Open Settings on your iPhone or iPad.
2. Tap your name, then Subscriptions, locate FitMe and tap Cancel Subscription.
3. Save the subscription cancellation confirmation from Apple Mail or a screenshot.

Android - cancel through Google Play

1. Open the Google Play Store app, tap your profile icon and select Payments and subscriptions then Subscriptions.
2. Choose FitMe and tap Cancel subscription following prompts.
3. Google Play processes refunds; FitMe notes that purchases are processed by Google Play.

Email cancellation

1. Compose an email to [email protected] with subject "Cancel subscription" and include your full name, registered email, and last four digits of the payment method.
2. Request written confirmation and keep a copy of the sent email.
3. If no reply in 72 hours, escalate or send a registered letter.

Post cancellation (registered letter)

1. Write a signed letter stating your request to cancel the subscription, include account email and subscription ID if known.
2. Send by registered post to FitMe, 128 City Road, EC1V 2NX London, United Kingdom and retain the proof of posting.
3. Allow 7-14 days for processing and request written confirmation in the letter.

Moving abroad or relocation

If you move and cannot use the UK service, send proof such as a dated utility bill or new tenancy agreement to [email protected]. FitMe has not published a dedicated relocation policy; use the Consumer Contracts Regulations to support your request when the service cannot be supplied as agreed.

Applicable law: Consumer Contracts Regulations 2013 for contract formation and cancellation rights.

Price increase

If FitMe increases a recurring price during your subscription term and you do not accept the increase, you may cancel the subscription and request a refund for charges after the effective increase date. Provide the notice of price change and your account details when contacting FitMe.

Applicable law: Consumer Rights Act 2015 and CMA guidance on auto-renewal and unfair contract terms.

Death of subscriber

To cancel for the death of the subscriber, send a copy of the death certificate and account details to [email protected] or use registered post. FitMe does not publish a specific bereavement policy; a direct request with the certificate is the accepted approach in practice.

Applicable law: Consumer Contracts Regulations 2013 where relevant to contract termination by estate representatives.

Legitimate ground accepted by FitMe

Research shows FitMe accepts direct cancellation via account settings and through app store cancellations. There is no public list of other legitimate grounds published by FitMe. If you assert a service fault or inadequate performance, cite the Consumer Rights Act 2015 which requires services to be performed with reasonable care and skill and attach evidence such as screenshots.

Applicable law: Consumer Rights Act 2015.

End of commitment and fixed-term subscriptions

FitMe does not publish minimum commitment periods clearly. If your subscription included a trial, cancel before trial end to avoid charges. Where a fixed term exists, cancel following the method required in your account or app store; keep confirmation of your cancellation.

Applicable law: Consumer Contracts Regulations 2013.

Cooling-off period (14 days)

If you bought a subscription online, you have a 14-day cooling-off period under the Consumer Contracts Regulations 2013. Digital content delivered or started with your express consent may not be refundable. For FitMe purchases processed via Google Play or Apple, refunds are subject to the relevant store refund rules.

Applicable law: Consumer Contracts Regulations 2013.

Before you cancel - how to ask for retention offers

Research does not show standard retention discounts published by FitMe. To ask for a retention offer, email [email protected] stating your intention to cancel, cite your subscription plan and ask for promotional pricing or a pause. If contacted through app stores, request that FitMe contacts you with offers and keep all replies.

What cancelling saves - yearly cost math

Use your actual plan price to calculate savings. Example 1: Fitme Pro monthly at £9.99 equals 9.99 x 12 = £119.88 per year. Example 2: Fitme Pro annual at £99.99 equals an annual cost of £99.99; saving versus monthly is £119.88 - £99.99 = £19.89 per year.

Other FitMe plans: Fit4Me Workouts & Weight Loss monthly £14.99 equals £14.99 x 12 = £179.88 per year. Fit4Me Workouts & Weight Loss annual £59.99 equals an annual cost of £59.99; compare £179.88 - £59.99 = £119.89 saving per year.

Cheapest alternative named: Nike Training Club at £0 per month for core workouts. If you switch from Fitme Pro monthly £9.99, annual saving switching to Nike Training Club is 9.99 x 12 = £119.88 per year saved.

Key UK consumer law

Two laws apply: the Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and restricts unfair contract terms. The Consumer Contracts Regulations 2013 provide a 14-day cooling-off right for most online purchases, with a digital content exception when delivery or streaming starts with express consent.

Auto-renewal and hard-to-cancel subscriptions

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potentially unfair. If FitMe makes cancellation difficult, you can complain to Citizens Advice for guidance and escalate to regulators where appropriate. For guidance on cancelling gym or subscription contracts see Citizens Advice - cancelling a gym membership.

Escalation steps

1. Complain to FitMe in writing and keep evidence. 2. If billed through a card, consider a Section 75 claim or chargeback with your card issuer for qualifying payments. 3. Contact Citizens Advice for guided escalation and consider sector ombudsman routes when applicable.

Check access and final billing

After cancellation, verify whether you retain access to paid features until the end of the paid period. Keep screenshots of cancellation confirmation and your bank or app store statement showing no further charges.

Data and account deletion

If you want your account removed, use Settings then Delete Account. Note: if you used Google Sign-In, Google may retain sign-in data and it can be managed at myaccount.google.com. FitMe notes that account deletion is separate from store data retention.

Reactivation

To re-subscribe, sign in and choose a plan. Keep proof of previous cancellations to prevent double charging and confirm the new billing date before reactivating.

Follow this checklist to cancel safely and keep proof.

• Find your subscription method: FitMe web, Apple or Google Play.
• Cancel via the method used to subscribe (web profile, Apple ID, Google Play).
• Save confirmation: screenshot, email or app store proof.
• Check your bank for any unexpected charges for two months after cancellation.
• If billed after cancellation, gather evidence and contact FitMe at [email protected].
• If no resolution, consider chargeback with your card issuer or contact Citizens Advice: Citizens Advice.