Cancel Pure Fitness the easy way

Overview

Pure Fitness (FH) Limited is a club and studio operator focusing on yoga, fitness, wellness classes and specialist services such as Reformer Pilates and personal training. The brand is part of The PURE Group, founded in 2002 by Colin Grant and headquartered in Hong Kong.

Who it serves

The service targets individuals and corporate clients seeking group classes, open gym time, and wellness programmes. Typical customers join for classes, personal training and corporate wellbeing schemes.

Company facts

For membership options see membership options and to find locations see gyms list.

Web / Members' Area

1. Log in to your account at the Members' Area on the website or app.
2. Navigate to Billing or Membership settings and select Cancel membership or cancel direct debit.
3. Confirm the cancellation details and take a screenshot of the confirmation page and any cancellation reference number.
4. Allow 4 working days for your bank or the operator to process the direct debit stop; the research states you must cancel up to 4 working days before the payment date.
5. If you do not see confirmation within 4 working days, contact support and keep your screenshots.

iOS / Android

1. Open the Pure Fitness app and log in to your account.
2. Open the Members' Area and follow the in-app cancellation flow for Direct Debit or membership.
3. Save any on-screen confirmation; if no confirmation appears, email or send a recorded letter.
4. Allow 4 working days for the change to be actioned.

Phone

1. Find member services phone details in your membership paperwork or club communications; Pure Fitness does not publish a universal phone line in the research.
2. Call and request cancellation, ask for a cancellation reference and the date the final payment will be taken.
3. Follow up by email or recorded post to get written confirmation.

Email

1. If you have a support email from your paperwork, send a clear cancellation request including full name, membership number, date of birth and reason for cancellation.
2. Keep a copy of the sent email and any reply; allow up to 14 days for response.
3. If no reply, send a recorded letter and contact your bank to stop payments after giving the company time to respond.

Post (Recorded Delivery)

1. Write a signed letter with your name, membership number, current address, and clear instruction: "Please cancel my Pure Fitness membership and stop future payments."
2. Send by recorded delivery to: Pure Fitness, Town Centre House, Merrion Centre, LS2 8LY Leeds, United Kingdom.
3. Keep the recorded delivery receipt and a copy of the letter. Recorded delivery provides the strongest proof of posting and delivery.

For guidance on ending fixed term contracts see the official help centre: how to cancel fixed term membership.

Moving abroad or relocating

Rule - You may request cancellation if you move more than a reasonable distance from the club or into another country and cannot reasonably use the facilities. Required proof - proof of new address such as a tenancy agreement, utility bill or work contract showing the new address. Applicable law - Consumer Rights Act 2015.

Price increase

Rule - If your membership price is increased and the contract allows you to terminate for that reason, you can cancel. Required proof - formal notice of the price increase from the operator and your original membership terms. Applicable law - Consumer Rights Act 2015 and Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Death of the subscriber

Rule - Membership may be ended on production of a death certificate. Required proof - official death certificate and proof of authority if dealing with estate executors. Applicable law - Consumer Rights Act 2015.

Legitimate ground / long-term illness or disability

Rule - Some operators accept termination for long-term illness or disability that prevents use of the facilities. Pure Fitness' specific accepted grounds are not fully published; contact member services with documentation. Required proof - doctor letter, medical certificate or fit note confirming inability to use the service. Applicable law - Consumer Rights Act 2015.

End of fixed term commitment

Rule - Fixed Term memberships (6, 9 or 12 months) end on the last day of the term. If you wish to end before the expiry, contact member services to request an early termination; research shows operators may refund a pro rata portion, sometimes at 50% for remaining period. Required proof - membership contract and written notice. Applicable law - Consumer Rights Act 2015.

Cooling-off period (change of mind)

Rule - If you signed up online or off-premises you have a 14-day statutory cooling-off period under the Consumer Contracts Regulations 2013. Required proof - proof of purchase and a clear cancellation request sent within 14 days. Refunds - full refund if membership has not started; if services started within the 14 days, refund less the value of services provided. Applicable law - Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Before you cancel - negotiate

Known retention offers - research contains no public record of standard retention discounts or offers for Pure Fitness members. If you prefer to try to keep your membership, request these options when you contact member services: a temporary freeze for up to 3 months (reported for Plus plan), reduced monthly rate for a limited period, class credit instead of a refund. How to ask - contact member services by phone or email, state your desired outcome (for example "temporary freeze" or "discount for 3 months"), and ask for a written confirmation of any offer. If no offer is made, proceed with cancellation and keep written confirmations.

What cancelling saves - example yearly maths

We use published plan starting prices to compute yearly costs.

• Off-Peak at £17.99 - yearly cost: 17.99 x 12 = £215.88
• Core at £22.99 - yearly cost: 22.99 x 12 = £275.88
• Plus at £28.99 - yearly cost: 28.99 x 12 = £347.88

Example savings:

• Switching from Core to Off-Peak saves: £275.88 - £215.88 = £60.00 per year.
• Switching from Plus to Off-Peak saves: £347.88 - £215.88 = £132.00 per year.

Cheapest real alternative from competitors (research): Regen London at £49.99 per month. Yearly cost: 49.99 x 12 = £599.88. Pure Fitness Off-Peak at £17.99 is cheaper by £384.00 per year (599.88 - 215.88 = £384.00).

Key laws that protect you

The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and restricts unfair contract terms. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 provide a 14-day cooling-off right for agreements concluded online or off-premises.

Cooling-off and refunds

If you signed up online or away from the premises you have 14 days to cancel under the Consumer Contracts Regulations 2013. If services have already started with your express consent, the operator can charge for the proportion used. Refunds must be issued within 14 days to the original payment method where the law applies.

Escalation routes

If the company refuses a lawful cancellation or refund: first complain in writing to the operator; then contact Citizens Advice for guidance and Trading Standards; the Competition and Markets Authority (CMA) monitors unfair auto-renewal practices. For card payments you may be able to use Section 75 or chargeback via your card issuer if the payment qualifies.

Check access and final billing

After cancellation confirm the date your membership ends and the last payment taken. Keep screenshots or confirmation emails showing the cancellation and the last payment date.

Data and account

Ask for confirmation of account closure and whether your personal data will be kept. Request deletion or retention details under data protection rules and keep copies of any response.

Re-activation and returning

If you later want to re-join, ask whether there is a re-join fee or promotional first-month prices. Some locations report joining fees such as £15 or £20 depending on gym; example joining fees in research: £15 and £20 for specific locations.

Use this checklist to cancel effectively and protect your rights.

• Find your membership number and contract (email or paper).
• Try to cancel in the Members' Area and take screenshots of confirmation.
• If you cannot cancel online, send an email or recorded letter to Pure Fitness and keep copies.
• If you post, use recorded delivery to Pure Fitness, Town Centre House, Merrion Centre, LS2 8LY Leeds, United Kingdom and keep the receipt.
• Note the payment date and allow 4 working days for direct debit cancellation to take effect.
• If cancelling within 14 days of signing up, reference your right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for a refund.
• If you are refused a refund or cancellation, log your complaint in writing and contact Citizens Advice or Trading Standards.