Cancel Flo Health the easy way

Product summary

Flo Health is a cycle tracking and health insights service provided by Flo Health Inc. The app aims to help women and people who have periods track their cycles, ovulation, symptoms and receive personalised health content. Flo operates a free tier and a Premium tier with advanced features.

Who it is for

Flo targets women and people who have periods across life stages from first period to perimenopause, offering menstrual tracking, ovulation estimates and health guidance designed for individual cycles.

Company facts

Web (app.flo.health)

1. Go to app.flo.health and log in.
2. Tap the Profile icon at top left.
3. Select 'Subscriptions' and follow the on-screen 'Cancel subscription' prompts.
4. Keep a screenshot of the confirmation and save any confirmation email from Flo Health or Stripe.

Flo mobile app

1. Open the Flo app on your device.
2. Tap the Profile icon in the top left.
3. Tap 'See your Premium benefits' then 'Manage Subscription'.
4. Follow prompts to cancel. Save the in-app confirmation screen and any confirmation email.

Apple App Store (iOS)

1. Open Settings on your iPhone or iPad.
2. Tap your name, then 'Subscriptions'.
3. Select Flo and tap 'Cancel Subscription'.
4. For billing disputes or refunds, request via reportaproblem.apple.com as Flo cannot issue App Store refunds.

Google Play (Android)

1. Open the Google Play Store app.
2. Tap your profile icon, then 'Payments & subscriptions' and 'Subscriptions'.
3. Select Flo and tap 'Cancel subscription'.
4. Cancel at least 24 hours before a free trial or billing date to avoid an immediate charge.

Contact support by email

1. Open the Flo app or website and tap 'Contact us' in Help or use [email protected] for press inquiries; include the email used to subscribe and attach your receipt from 'Flo Health' or 'Stripe'.
2. Request cancellation confirmation and, if needed, a refund for web purchases.

By post

1. Write a clear cancellation statement including account email and subscription details.
2. Send by registered post to: Flo Health, 1 St. Katharines Way, E1W 1UN London, United Kingdom.
3. Retain proof of posting and follow up with support if you do not receive confirmation.

Moving abroad

If you are moving and need to cancel, provide proof of new address such as a utility bill, tenancy agreement or government-issued document showing the new UK or overseas address. Flo's published guidance for specific acceptance of moving as a reason is Not published by Flo Health. Where the subscription was purchased through Apple or Google Play, you must still cancel via those stores.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 Regulations 2013.

Price increase

If Flo increases the subscription price and you want to cancel, provide the notification screenshots or emails showing the price change. Under UK consumer protection, a unilateral price increase for a subscription may give you a right to end the contract; check the renewal notice and use the cooling-off provisions in the Digital Markets, Competition and Consumers Act 2024 when applicable.

Applicable law: Digital Markets, Competition and Consumers Act 2024 Cooling-off rights 2024.

Death of the subscriber

To cancel a subscription on death, provide a copy of the death certificate and evidence that you are the executor or an authorised representative. Flo Health's published process for this specific case is Not published by Flo Health; submit documents via the app 'Contact us' or by post to the registered address.

Applicable law: Consumer Contracts Regulations 2013 where distance contract termination and refunds apply.

Legitimate ground and accepted proofs

Flo accepts cancellation requests through app/web, and will consider refunds for web card/PayPal purchases when receipts from 'Flo Health' or 'Stripe' are provided. For App Store purchases use Apple's refund process. For other legitimate grounds such as persistent service failure, supply copies of screenshots, error messages and correspondence with support.

Applicable law: Consumer Rights Act 2015 - services must be performed with reasonable care and skill.

End of commitment and automatic renewal

When a paid period ends, cancel before the renewal date to stop the recurring payment. For Google Play cancel at least 24 hours before the next billing date. For web/app cancellations the stop is effective immediately for future renewals while access remains until the paid period ends.

Applicable law: Digital Markets, Competition and Consumers Act 2024 and CMA guidance on auto-renewal.

Cooling-off period

If you bought a subscription online you have the statutory right to cancel during the 14-day cooling-off period under the Consumer Contracts Regulations 2013, except where you expressly consented to immediate access to digital content and acknowledged you would lose the right to withdraw. Provide the order confirmation and request the cancellation in writing.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 Regulations 2013.

Before you cancel: negotiate

Flo does not publicly list standard retention offers. To request a retention offer, contact support through the in-app 'Contact us' button or by email, include your account email and recent receipt, and ask whether a promotional rate or pause is available. If you subscribed via Apple or Google Play, ask the store for any available offers because Flo cannot change App Store billing directly.

What cancelling saves you - annual calculation

Flo Premium annual price: £11.99 per year. Calculation shown: £11.99 per year (annual charge already a single payment).

Compare with cheapest competitor listed: Simplyhealth annual price £276. Yearly difference: £276 - £11.99 = £264.01 saved per year by keeping Flo Premium instead of paying Simplyhealth annual plan. If instead you cancel Flo Premium and choose Simplyhealth, the extra cost is the same calculation in reverse.

Additional concrete prices shown across competitors: Bupa monthly £44.89, Bupa annual £538.68; Vitality monthly £44, Vitality annual £528; Lateral monthly £150, Lateral annual £1800.

Key UK consumer laws

The main laws relevant to cancelling a digital subscription in the UK are the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill. See the Regulations 2013 here and 2024 Act cooling-off rules here.

Cooling-off and refunds

You have a 14-day right to cancel a distance contract under the Consumer Contracts Regulations 2013, with refund rights unless you gave express consent to immediate digital access. The 2024 Act adds explicit cooling-off protections for subscriptions at initial purchase and renewal. Do not accept unilateral, disproportionate cancellation penalties; the Consumer Rights Act 2015 protects against unfair terms.

Escalation steps

First, contact Flo Health support with proof (receipt from 'Flo Health' or 'Stripe'). If unresolved, contact Citizens Advice and the Competition and Markets Authority for guidance on unfair practices. For card payments, consider a Section 75 claim or a chargeback via your issuer if eligible.

Check access and final billing

After cancelling, confirm whether your access remains until the end of the paid period by checking the on-screen confirmation and any confirmation email. Charges already taken are not automatically refunded; request a refund if you believe you are entitled to one and you paid via the web (card or PayPal).

Data and account retrieval

Download any personal logs or export data before access ends if you want to keep records. Flo offers tracking history within the app; use the export functions prior to cancellation confirmation to preserve data.

Reactivation

You can restore a subscription by re-subscribing via the app or web. If the subscription was via Apple or Google Play you must re-subscribe through the respective store. Keep receipts for any new payments.

Follow this checklist to cancel and confirm your Flo Health subscription closure.

• Locate the account email and recent receipt from 'Flo Health' or 'Stripe'.
• Cancel in-app or on app.flo.health and save the on-screen confirmation.
• If purchased via Apple, cancel in Apple ID subscriptions and use reportaproblem.apple.com for refunds.
• If purchased via Google Play, cancel at least 24 hours before billing date.
• If you need a written record, send a registered letter to Flo Health, 1 St. Katharines Way, E1W 1UN London, United Kingdom.
• If you believe you are due a refund and bought on the web, contact support with the receipt and request a refund.
• Export personal data you want to keep before access ends.