Cancel Love Thrive the easy way

Service overview

Love Thrive is a small, privately held wellbeing and health-insurance adjacent service built to support purpose-driven professionals with digital programmes and paid subscription content. The company operates under the brand LoveThrive14 with headquarters in Los Angeles and a minimal staff size.

How members use it

Users join via a 7-day trial priced at A30.99. After the trial the chosen subscription rate begins and subscriptions auto-renew until cancelled through the account portal. The product targets solopreneurs, entrepreneurs and small brands primarily in the USA and Puerto Rico.

Company facts

Web - cancel in your account

1. Sign in to your Love Thrive account on the website or app.
2. Open Account or Subscription settings and locate Manage Subscription.
3. Click Cancel and follow the confirmation prompts. Save or screenshot the confirmation page.
4. Check your email for a cancellation confirmation; keep this copy as proof.

iOS - cancel via Apple

1. Open the Settings app on your iPhone or iPad.
2. Tap your name, then Subscriptions.
3. Find Love Thrive (or the app name used), then choose Cancel Subscription and confirm.
4. Retain the Apple confirmation screenshot or email receipt as proof of cancellation.

Android - cancel via Google Play

1. Open Google Play Store and tap the profile icon, then Payments and subscriptions, then Subscriptions.
2. Select Love Thrive and tap Cancel subscription.
3. Keep the Google Play confirmation screen or email as proof.

Phone - request cancellation by call

1. Locate the support phone number in your account or on official help pages.
2. Call and give your account details and cancellation request.
3. Ask for a call reference number and the expected confirmation email time.
4. If no number is available on official pages, use email or registered post instead.

Email - written cancellation

1. If a support email is provided in your account or receipts, send a clear cancellation request including full name, account email, and date of birth if requested for ID.
2. Request written confirmation and a final billing date.
3. Keep the sent email and any reply as proof.

Post - registered letter

1. Send a signed, dated registered letter to: Love Thrive, Crown Way, CF14 3UZ Cardiff, United Kingdom.
2. Include your account details, a clear cancellation statement, and request written confirmation.
3. Retain the registered post receipt and delivery proof as evidence.

Moving / relocation

If you permanently relocate outside the service area and Love Thrive accepts location-based cancellations, provide proof of new address such as a utility bill or tenancy agreement. The company has not published a specific relocation policy; therefore include proof and request written confirmation.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for notice and cancellation information.

Price increase

If Love Thrive raises prices mid-subscription and you do not accept the new terms, you may cancel under the contract terms if the company allows cancellation for price changes. Provide the communication announcing the increase and your account details as proof.

Applicable law: Consumer Rights Act 2015 regarding unfair contract terms and the CMA guidance on auto-renewal transparency.

Death of subscriber

Provide a copy of the death certificate and the subscriber account details. Request closure of the account and refund of any pro rata unused paid period, if the company policy permits refunds for death. Love Thrive has not published a specific death policy; submit documents and ask for written confirmation.

Legitimate ground - service unavailability

Research lists Service Unavailability as an eligible ground for refund when documented downtime exceeds 24 consecutive hours, excluding scheduled maintenance and force majeure. To claim, supply logs, screenshots or external monitoring evidence showing the outage and dates.

Applicable law: Consumer Rights Act 2015 for services performed with reasonable care and skill.

End of commitment

If your subscription had a minimum commitment, cancel at the end of that period. For Love Thrive the public minimum commitment is a 7-day trial at A30.99. Provide your account sign-up date and request confirmation that the subscription will not renew beyond the current paid period.

Cooling-off period

For online service contracts UK law grants a 14-day cooling-off right under the Consumer Contracts Regulations 2013, starting the day after the contract is concluded. If you started a digital service and did not consent to immediate loss of the right, you can cancel within 14 days for a full refund. If you expressly consented to immediate performance and acknowledged loss of the right, cancellation may not apply.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; see legislation.gov.uk.

Before cancelling - negotiate

Research shows no publicly reported retention offers from Love Thrive. If you want to try negotiation, contact support via the account portal or email and request a retention discount, a pause or a lower-rate plan. Example script: state your desired new monthly price, reference your account email, and ask for a written offer. Keep any offer in writing before accepting.

What cancellation saves - price math and cheapest alternative

Love Thrive publicly lists only the 7-day trial at A30.99. For alternatives, competitor prices from research are:

• Vitality - A344 monthly = A3528 annually (calculation: A344 x 12 = A3528)
• Bupa - A344.89 monthly = A3538.68 annually (calculation: A344.89 x 12 = A3538.68)
• Aviva - A340 monthly = A3480 annually (calculation: A340 x 12 = A3480)
• Simplyhealth - A323 monthly = A3276 annually (calculation: A323 x 12 = A3276)

The cheapest real alternative listed is Simplyhealth at A323 per month or A3276 per year.

Key UK consumer law

In the United Kingdom consumers are protected by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 which provide a 14-day cooling-off period for most online service contracts. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prevents unfair contract terms such as disproportionate cancellation penalties.

Auto-renewal and the CMA

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. If Love Thrive uses automatic renewal, ensure the renewal terms were clearly presented at sign-up and keep proof of the original pricing and renewal notices.

How to escalate

First complain to Love Thrive in writing and keep copies. If unresolved, contact Citizens Advice for guidance and then escalate to the appropriate ombudsman if the product relates to a regulated financial service. For card payments consider Section 75 or a chargeback through your card issuer.

Useful references: legislation.gov.uk and Citizens Advice - cancelling a service.

Check final billing and refunds

Verify the final billing date in your confirmation and check for any refund due for a trial or for documented service unavailability. Love Thrive states trial refunds are available under specific conditions. Keep bank statements to confirm no further charges are taken.

Access and data

Confirm whether your access ends immediately or at the end of the paid period. If you want your personal data removed, request account deletion and a confirmation of data erasure. Keep the deletion confirmation for your records.

Re-activation

If you decide to rejoin later, ask whether old account data and purchase history will be restored or whether you must create a new account. Record any re-activation offers in writing before accepting.

Follow this checklist to cancel and protect yourself.

• Log in and attempt online self-service cancellation; save the on-screen confirmation.
• Save any confirmation email from Love Thrive as proof of cancellation.
• If you paid via Apple or Google Play, cancel through their subscriptions screen and save the confirmation.
• If no online route exists, send a registered letter to Love Thrive, Crown Way, CF14 3UZ Cardiff, United Kingdom and keep the receipt.
• Check your bank or card statement for any future renewals; dispute through your bank if charges are taken after confirmed cancellation.
• If you are within 14 days of purchase, consider exercising your cooling-off right under the Consumer Contracts Regulations 2013.