Cancel Flo Premium the easy way

Overview

Flo Premium is a paid subscription tier from FLO HEALTH, INC. that adds personalised cycle insights, expert-led content and expanded pregnancy and fertility features to the free Flo app.

Main features

Premium features include daily personalised insights, guided pregnancy tracking, detailed cycle trends, fertility reports and a 24/7 virtual Health Assistant. Some features shown in other regions, such as Symptom Checker, are not available in the UK/EU.

Who it is for

Flo Premium targets people who want deeper, personalised reproductive health information, advanced pregnancy tracking and expert content beyond basic period and ovulation predictions.

Web (direct web subscription)

1. Open app.flo.health and sign in to your account.
2. Click the Profile icon (top right).
3. Select See your Premium benefits.
4. Choose Manage Subscription.
5. Follow the Cancel subscription prompts. Keep a screenshot of any confirmation page and any confirmation email.

iOS (Apple subscriptions)

1. Open Settings on your iPhone.
2. Tap your name, then Subscriptions.
3. Find Flo and tap Cancel Subscription.
4. Apple shows the date when access ends; keep the Apple confirmation email or screenshot.

Android (Google Play)

1. Open the Google Play Store app on your device.
2. Tap your profile > Payments & subscriptions > Subscriptions.
3. Select Flo and tap Cancel subscription.
4. Save the Google Play cancellation confirmation email or screenshot.

Email support

1. Send an email to [email protected] from the email address registered to the Flo account.
2. Subject the message "Cancel Flo Premium - request" and include your account email and any receipt or order ID.
3. Request written confirmation of cancellation and the date when access ends.

Post - registered letter

1. Write a clear cancellation statement including your full name, account email, and a request to cancel the Premium subscription.
2. Send by Royal Mail Recorded Delivery to: Flo Premium, 1 St. Katharines Way, E1W 1UN London, United Kingdom.
3. Keep the postal receipt and delivery confirmation as proof. Allow 10-14 days for delivery and handling.

Cooling-off period (14 days)

If you have just purchased a web subscription, you have a 14 day right to cancel starting the day after the contract is concluded. If digital content use started with your express consent, the right may be affected. For the statutory text see UK legislation on cooling-off rights. Required proof: purchase date (receipt) and account email.

Renewal cooling-off (14 days)

If a renewal triggers a new contract period, you have a 14 day right to cancel from the day after renewal. Required proof: renewal date or billing statement and the account email. See the law.

Price increase

If Flo raises the subscription price and you consider this a contract change, you can cancel under consumer contract rules if the trader’s notice allows cancellation. Required proof: the pricing notice from Flo and the account email. Applicable law: Consumer Contracts Regulations 2013 and Consumer Rights Act 2015 principles.

Moving abroad

Moving residence does not automatically terminate a subscription unless Flo’s terms include a territorial restriction. Required proof: change of address documentation and the account email. If a material change to service is caused by relocation, rely on Consumer Rights Act 2015 obligations on services.

Death of subscriber

Where the account holder dies, next of kin or estate representatives should contact Flo at [email protected] with a copy of the death certificate and proof of relationship to request account closure or cancellation. Required proof: death certificate and account identifying information.

End of commitment

If you subscribed for a fixed annual period, cancellation normally occurs at the end of that period. Check your billing records for the end date and give notice via the method allowed in your contract. Required proof: receipt or invoice showing the subscription term.

Legitimate grounds (quality or non-performance)

If Flo fails to provide services with reasonable care and skill, you can complain and request termination under the Consumer Rights Act 2015. Required proof: records showing failure (screenshots, timestamps) and communication with support. See the cooling-off rights guidance for context.

Before you cancel: negotiate

Flo distributes promotional offers through in-app stories, push notifications and marketing emails. When you contact support to cancel, request any active offer or a retention promotion and quote the exact renewal date and the email used for the account. Support email: [email protected]. If you subscribed through Apple or Google, ask support to confirm if a web offer can be applied or whether you must manage billing via the store.

What cancelling saves - examples and comparison

Flo web pricing in GBP is not published on official help pages. App Store listings historically showed USD offers ranging from $1.99 to $59.99. Converted example values (for illustration only) are: £1.60 per month (approx. conversion of $1.99) and £48 per month (approx. conversion of $59.99). Example yearly maths:

• Low example: £1.60 x 12 = £19.20 per year.
• High example: £48 x 12 = £576 per year.

Compare with an available competitor price from research: Legal & General Life Insurance shows a monthly price of £5. Yearly cost: £5 x 12 = £60 per year. If a user paid the high example Flo price: cancelling Flo at £48 per month would save £576 - £60 = £516 per year versus subscribing to the Legal & General example. If the user was on the low example price of £1.60 per month, cancelling to move to the Legal & General example would increase annual spend by £60 - £19.20 = £40.80. Note: Legal & General Life Insurance is a different product category; use these figures only for numerical comparison.

Key UK consumer law

Two primary rules apply: the Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prohibits unfair contract terms; the Consumer Contracts Regulations 2013 provide a 14 day cooling-off period for online contracts. The Digital Markets, Competition and Consumers Act 2024 updates renewal cooling-off rules; see the legislation page for details: UK cooling-off rights.

Auto-renewal and unfair practices

The Competition and Markets Authority scrutinises hard-to-cancel subscriptions and unclear auto-renewal terms. If Flo’s renewal notices or cancellation route are unclear, you may raise a complaint citing CMA guidance and the Consumer Contracts Regulations 2013.

Escalation path

1. Complain to Flo support ([email protected]) with evidence. 2. If unresolved, get targeted advice from Citizens Advice. 3. For payment disputes, consider a Section 75 claim or a chargeback through your card issuer for qualifying card payments. 4. If the issue is financial services regulated, approach the Financial Ombudsman Service as applicable.

Access and final billing

After cancellation you keep Premium access until the end of the paid billing period. Confirm the end date in your cancellation confirmation or the store confirmation email. Check your bank or card statement for the last charge date.

Data and account deletion

Cancelling Premium does not delete your account or data. To delete account data you must make a separate GDPR request to Flo. Keep copies of messages when you request deletion. If you need data portability or deletion, contact [email protected] and reference GDPR rights.

Re-activation

To reactivate, sign in and select Upgrade to Premium or purchase again via the relevant store. Any promotional pricing is not guaranteed on re-subscription.

Use this checklist before and after you cancel to avoid unwanted charges and to keep proof.

• Find your account email and subscription receipt.
• Decide the cancellation route - Web, Apple, Google, Email or Post.
• If cancelling a trial, cancel at least 24 hours before trial ends.
• Take screenshots of confirmations and save confirmation emails.
• If cancelling by post, send by Royal Mail Recorded Delivery and keep proof of postage and delivery.
• Check your bank statement in the next 7 days to confirm no further charges.
• If you need data deletion, email [email protected] and request account deletion under GDPR.