Cancel Life 360 Gold the easy way

Overview

Life360 Gold is a paid subscription tier from Life360 that adds extended location history, unlimited place alerts, driver reports, advanced safety features like crash detection with emergency dispatch, roadside assistance and identity protection benefits.

Who uses it

Families and individuals who want continuous location sharing, driver behaviour reports and emergency assistance use Life360 Gold to get advanced tracking and support features beyond the free tier.

Core features

Gold includes 30 days of Location History, unlimited Place Alerts, Crash Detection with live agent support, 24/7 Roadside Assistance and various ID and stolen phone/fund protections.

Cancel inside the Life360 app

1. Open the Life360 app on your phone.
2. Tap the Menu or Settings icon, then Account or Membership.
3. Tap "Cancel Membership" and follow the on-screen prompts.
4. Keep a screenshot of the final confirmation screen for your records.

Cancel on the Life360 website

1. Go to https://www.life360.com/en-gb/plans-pricing or sign in at Life360.com.
2. Open "Manage Membership" from your account dashboard and follow the cancellation flow.
3. Save any confirmation on-screen or email.

Cancel via Apple App Store (iOS)

1. Open the App Store app on your iPhone.
2. Tap your name at the top, then Subscriptions.
3. Select Life360 and tap Cancel Subscription.
4. Apple will send a subscription cancellation confirmation to your Apple ID email.

Cancel via Google Play Store (Android)

1. Open the Google Play app.
2. Tap your profile, then Payments & subscriptions.
3. Choose Life360 and tap Cancel Subscription.
4. Google Play will show a cancellation confirmation and send an email.

Cancel by post for UK Right of Withdrawal

1. Write a clear statement exercising your Right of Withdrawal within 14 days of purchase.
2. Post it by registered letter to: Life 360 Gold, 1900 South Norfolk Street, Suite 350, 94403 San Mateo, United States.
3. Address the letter to Right of Withdrawal Customer Support and keep the postal receipt.
4. The company must reimburse within 14 days of being informed of your decision.

Cancel via electronic Model Withdrawal Form

1. Use Life360's electronic withdrawal form linked from their legal Right of Withdrawal page.
2. Submit the Model Withdrawal Form with your order details and account email.
3. Save the submission confirmation email or screenshot.

For the official Life360 cancellation instructions see the Help Center: Official cancel page.

Cooling-off period (14 days)

If you purchased Life360 Gold directly through Life360.com or the Life360 website, you have a 14-day Right of Withdrawal under the Consumer Contracts Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024. To exercise it, notify Life360 with a clear statement within 14 days and request reimbursement. Life360 must reimburse all payments received within 14 days of being informed, using the same payment method.

End of a free trial or promotional trial

If you actively ended the trial and used paid services such as Roadside Assistance or Credit Monitoring, the statutory Right of Withdrawal does not apply according to Life360's published exceptions. You should cancel before the trial ends to avoid billing. Evidence required: proof you cancelled before the trial end (screenshot or store cancellation).

Price increase

If Life360 raises the subscription price for your existing contract in a way that changes contract terms, you may cancel by following the normal cancellation flow and referencing the notice of price change sent to you. Save the notification of the price increase (email or in-app banner) as proof. The Competition and Markets Authority flags unclear auto-renewal or unfair contract changes for scrutiny under UK consumer law.

Moving address or relocation

Relocating does not automatically cancel Life360 Gold. Cancel using the usual methods. Required proof: none required to stop billing; keep confirmation of cancellation for record.

Death of the subscriber

To close an account after the death of the account holder contact Life360 support and provide proof of death and proof you are the executor or next of kin. Life360's published consumer help pages state account management must be done by the account owner, so authorised closure requires documentation. Required documents: death certificate and proof of relationship or legal authority where requested.

Contractual or legitimate grounds

Life360 accepts withdrawal claims during the statutory cooling-off period and will refuse refunds in cases listed in their exceptions, for example when the consumer has used the paid services during a trial. Reference: Life360 Right of Withdrawal information Right of Withdrawal and Life360 Terms of Service Terms.

Before you cancel: ask for retention offers

Research shows no widely published or standard retention discounts for Life360 Gold. When you contact support or use the in-app cancellation flow, ask if there is a discounted rate, a temporary pause, or a downgrade to Silver. If you subscribed through Apple or Google, use the store subscription management to downgrade or opt out of auto-renewal.

How much you actually save by cancelling

Compute yearly cost of Life360 Gold: £9.99 x 12 = £119.88 per year.

Cheapest named competitor from the competitive list: Legal & General life insurance at £5 monthly = £5 x 12 = £60 per year. Yearly saving if you cancel Life360 Gold and instead pay Legal & General product price: £119.88 - £60 = £59.88 per year.

Other plan annual comparisons:

• Life360 Silver: £6.99 x 12 = £83.88 per year.
• Life360 Platinum: £19.99 x 12 = £239.88 per year.
• Life360 Gold annual (when listed): £79.99 per year as an occasional annual offer; compare that to monthly billing for different saving scenarios.

Which UK laws protect you

Your cancellation and refund rights when buying Life360 Gold in the UK are covered by the Consumer Contracts Regulations 2013 (14-day cooling-off for online purchases), the Consumer Rights Act 2015 (service quality and unfair contract terms), and provisions in the Digital Markets, Competition and Consumers Act 2024 regarding subscription contracts and cooling-off rights. The Competition and Markets Authority monitors unclear auto-renewal terms.

How to escalate if Life360 refuses

Step 1: Complain to Life360 support and keep written records of your request. Step 2: Contact Citizens Advice for guidance on consumer remedies. Step 3: If payment was by credit card and the charge qualifies, ask your card issuer about Section 75 protection or use chargeback for disputed transactions. Step 4: If unresolved and relevant, complain to the appropriate ombudsman or regulator; Life360 is not a financial services provider so the Financial Ombudsman Service will only apply to financial products. Use the legal resources on Life360's rights pages: Right of Withdrawal and Terms of Service.

Check your final billing

After cancellation, check your bank or card statement to confirm no further Life360 Gold charges occur. If you cancelled during the 14-day cooling-off period and requested a refund, Life360 must reimburse within 14 days of being informed. If you purchased via Apple or Google, refunds are handled by the store according to their rules.

Data and account access

After cancelling Gold, features tied to the subscription such as 30 days of Location History, unlimited Place Alerts and premium driver reports will stop. The free features remain if you do not delete your account. If you want your account completely removed, request deletion via the app or Life360 support and keep confirmation of account deletion.

Re-activation and record keeping

If you decide to re-subscribe later, you can re-activate through the same channel you used to subscribe. Keep copies of confirmation screens, emails and postal receipts from your cancellation in case you need to escalate.

Follow this checklist to cancel and protect your rights.

• Step 1 - Identify how you subscribed: App Store, Google Play, Life360 website or in-app.
• Step 2 - Use the correct cancellation path for that channel (Apple/Google/Website/In-app).
• Step 3 - If within 14 days of purchase, send a Right of Withdrawal statement to Life360 and/or submit the electronic Model Withdrawal Form.
• Step 4 - Save confirmation: screenshot, confirmation email, or registered post receipt.
• Step 5 - Monitor your bank statement for refunds or unwanted renewals for 30 days.
• Step 6 - If refund not received within 14 days, contact Life360 and then Citizens Advice or your card issuer for chargeback/Section 75 where applicable.