Cancel Now Cinema the easy way

Overview

Now Cinema is the Sky Cinema branded streaming service available through NOW. It offers on-demand access to recent film releases, Sky Original films and multiple Sky Cinema live channels in the United Kingdom. The Cinema membership is a flexible monthly subscription for people who want access to a library of movies and Sky Cinema channels.

How it works

The Cinema membership is purchased as a monthly rolling plan that renews automatically. Optional add-ons such as Boost and Ultra Boost improve picture quality, reduce ads on on-demand content and increase simultaneous streams. Apple TV or App Store purchases must be cancelled through Apple where no NOW account exists.

Company facts

More on CinemaNow

Web (recommended) - step by step

1. Go to the NOW website and sign in to your account.
2. Open My Account, then select My Membership.
3. Locate the Cinema membership you want to cancel and select Cancel next to it.
4. Follow the on-screen steps to confirm cancellation.
5. Watch for the on-screen confirmation then check your email; NOW sends a confirmation email within 3 hours.

iOS / Apple TV cancellation

1. If you bought a Sports or Cinema membership through Apple without a separate NOW account, open the Apple Settings or App Store.
2. Tap your Apple ID > Subscriptions and locate the NOW or NOW Sports subscription.
3. Select Cancel Subscription and confirm.
4. Apple will show the end-of-billing-date; NOW cannot cancel App Store purchases for you.

Android / Google Play cancellation

1. Open Google Play on the device used to purchase the subscription.
2. Tap Menu > Subscriptions then choose NOW.
3. Select Cancel subscription and follow prompts.
4. You will receive confirmation from Google Play.

Phone and Help Centre

1. If web cancellation is not possible, use the NOW Help section to locate contact options or live chat for account-specific problems.
2. For some Sport day memberships bought within 14 days that are not activated, you must contact NOW customer service to cancel.
3. Record the agent name and time of call; request an email confirmation.

Post (registered letter)

1. Write a cancellation request including your account email, full name, and reason for cancellation.
2. Send by signed-for post to: Now Cinema, 22 Golden Square, W1F 9AD London, United Kingdom.
3. Keep proof of postage and allow time for delivery and processing.

Official reference

Moving abroad or relocation

If you permanently move outside the service area you can cancel by contacting NOW support and supplying proof of relocation such as a tenancy agreement or utility bill showing the new address. NOW does not publish a dedicated form; use the Help section to upload documents. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 where the contract was concluded online.

Price increase

If NOW increases the price of your subscription you have the right to reject the change and cancel if your contract allows that clause. If the contract contains an express price variation term, you may cancel without penalty if the new price was not agreed. Applicable law: Consumer Rights Act 2015 regarding unfair contract terms.

Death of subscriber

In the event of the account holder's death, a close relative or executor should contact NOW via the Help section and provide proof such as a copy of the death certificate and evidence of authority. NOW's research notes do not specify a form; use the Help centre. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for online contracts and general contract law for estate matters.

Legitimate grounds accepted by NOW

NOW accepts cancellation requests where a membership has not been activated within 14 days for some Sports Day purchases and where minimum-term conditions apply (cancellation takes effect at the end of the term). Proof required varies: purchase confirmation, activation status or payment receipts. Applicable law: Consumer Contracts Regulations 2013 for cooling-off rights.

End of commitment

If you are on a minimum-term plan you can submit a cancellation but the contract remains active until the minimum term ends. Proof: membership details showing start and minimum-term length in your account. Applicable law: Contract terms enforced subject to Consumer Rights Act 2015 scrutiny for fairness.

Cooling-off period (14 days)

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you have a 14-day cooling-off period from purchase or from receipt of the voucher code. NOW states a full refund is available within 14 days provided you have not watched content. To claim a refund use the NOW Help section and state you are cancelling within the cooling-off period. Law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Before you cancel: how to negotiate

Research does not report standard retention discounts from NOW for new Cinema subscribers. NOW continues to offer optional add-ons (Boost £6/month, Ultra Boost £9/month) and promotional discounts previously existed but Cinema discounted minimum-term plans at £6.99/month are no longer available to new subscribers. If you want to keep access, ask NOW support via the Help section for any available promotional offers, mention your cancellation intent, and request a retention offer in writing. If you purchased via Apple, ask Apple about any Apple-specific promotions.

What cancelling saves you - yearly calculation

Cinema membership: £9.99 x 12 = £119.88 per year.

Optional add-ons if added increase the annual cost as follows: Boost £6 x 12 = £72.00 per year. Ultra Boost £9 x 12 = £108.00 per year.

Example: Cinema + Boost = £9.99 + £6.00 = £15.99 per month. Annual: £15.99 x 12 = £191.88 per year.

Cheapest real alternative from competitors in our research: Sight & Sound annual subscription at £55.00 per year. Comparison: Cinema £119.88/year vs Sight & Sound £55.00/year. Savings if you cancel Cinema and switch to Sight & Sound: £119.88 - £55.00 = £64.88 per year.

Alternate comparator: Empire monthly at £9.51 x 12 = £114.12 per year. Savings vs Cinema: £119.88 - £114.12 = £5.76 per year.

Key UK consumer laws

The primary laws that apply are the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The Consumer Contracts Regulations give a 14-day cooling-off right for online purchases, with an exception for digital content once streaming has started with your express consent.

Unfair terms and auto-renewal

The Competition and Markets Authority (CMA) treats unclear auto-renewal and hard-to-cancel subscriptions as potentially unfair. If the cancellation process is opaque or a penalty is disproportionate, the Consumer Rights Act 2015 protects you against unfair contract terms.

Escalation steps

1. Complain to NOW via the Help centre and request written confirmation. 2. If unresolved, seek guidance from Citizens Advice and escalate to the relevant ombudsman if applicable. 3. For card payments over £100 and under Section 75 qualifying purchases, contact your card issuer for a claim. 4. Consider a chargeback for unauthorised charges through your bank if Section 75 does not apply.

Check access end date

After cancellation you retain access until the end of the paid-for period. Note the exact end date in your account and keep the confirmation email that NOW sends within 3 hours of web cancellation.

Final billing and refunds

NOW is flexible but does not typically issue refunds for flexible monthly plans. Refunds or credits may be offered in specific circumstances and any refund will be paid to the original payment method. If you cancel within the 14-day cooling-off period and have not watched content, you may be entitled to a full refund under the Consumer Contracts Regulations.

Data and account retention

Your account data may remain on NOW systems. If you want account deletion, request account closure via the NOW Help section and ask for confirmation of data deletion in writing. Keep copies of any correspondence.

Re-activation

You can re-subscribe to Cinema at any time. Promotional prices that were available previously may no longer be offered to returning customers. If you purchased via Apple or Google Play, re-subscribe through the same store to keep the same billing flow.

Use this short checklist to complete cancellation and protect your money and data.

• Sign in to NOW and cancel via My Account > My Membership (web) and save the on-screen confirmation.
• Check your email for the confirmation message; save it as proof (NOW sends email within 3 hours).
• Note the access end date in your account calendar and set a reminder to check for any residual charges.
• If you purchased via Apple or Google Play, cancel in the corresponding store to stop renewals.
• If you are within 14 days of purchase and have not watched content, request a refund via the NOW Help section citing the Consumer Contracts Regulations 2013.
• If you need to send a registered letter, use: Now Cinema, 22 Golden Square, W1F 9AD London, United Kingdom and keep proof of posting.
• If you face refusal or unclear terms, gather all evidence and contact Citizens Advice or consider Section 75 / chargeback where applicable.