Cancel Elevate the easy way

Overview

Elevate is a brain training app offering daily games and personalised training to improve skills such as reading, writing and maths. The product mixes a free tier with paid "Elevate Pro" subscriptions and one-time lifetime purchases.

Who uses Elevate

The app targets non-prime consumers who want short daily exercises and performance tracking. The research shows strong engagement on mobile platforms and a Google Play rating of 4.6/5 from 485k reviews.

Company facts

Web (Stripe) - exact steps

1. Open the Elevate mobile app and tap Me.
2. Tap the Settings gear icon in the app.
3. Tap Account Status.
4. Tap Cancel service and select a cancellation reason, then tap Continue.
5. Tap Cancel service again; on the next screen tap Manage Subscription to open the billing page.
6. On the billing page tap Cancel plan and confirm by tapping Cancel plan a second time.
7. Keep a screenshot of the confirmation that auto-renewal is turned off.

iOS (App Store) - exact steps

1. Open the iPhone or iPad Settings app.
2. Tap your name (Apple ID) at the top.
3. Tap Subscriptions.
4. Find and select Elevate from the list.
5. Tap Cancel Subscription and confirm. If you see "Canceled" in red, the subscription is already turned off; access continues until the end of the current billing period.

Android (Google Play) - exact steps

1. Open the Google Play Store app on your Android device.
2. Tap your profile icon and go to Payments & subscriptions.
3. Select Subscriptions then choose Elevate.
4. Tap Cancel subscription and follow the prompts to confirm. Access continues until the end of the period you already paid for.

Email and post - exact steps

1. For email, send a cancellation request to [email protected] including your name, account email, purchase date, and last 4 digits of the card used (if available).
2. For post, send a signed letter with the same information to: Elevate, 160 City Road, EC1V 2NX London, United Kingdom. Send by registered post and keep the receipt as proof.
3. Retain any reply from Elevate or any confirmation screenshot as proof of cancellation.

Cooling-off (change of mind)

Rule: Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have a 14-day cooling-off period for online service contracts from the day after the contract is concluded. If you cancel within 14 days and you have not agreed for the service to start immediately, you are entitled to a refund for the unused portion.

Required proof documents: order confirmation, date of subscription, and account email. Law: Consumer Contracts Regulations 2013.

Cancel during cooling-off after service started

Rule: If you asked Elevate to start the digital service during the 14-day cooling-off period, the trader can charge for the period of service provided up to cancellation. You must be informed and consented to losing the right to a full refund for the portion used.

Required proof documents: consent statement in-app or email and timestamp of service start. Law: Consumer Contracts Regulations 2013.

Price increase

Rule: If Elevate raises the price mid-contract and the increase is not permitted by the contract terms, you can treat this as a change of contract and cancel without penalty. Provide the notice of price change and your subscription details.

Required proof documents: the price-change notification from Elevate and your subscription invoice. Law: Consumer Rights Act 2015 and related consumer protections.

Death of subscriber

Rule: In the event of the subscriber's death, an immediate termination request can be accepted by contacting Elevate support and providing the death certificate or probate documents where required.

Required proof documents: death certificate and account details. Law: Consumer Rights Act 2015 (service contract termination rights).

Legitimate grounds Elevate accepts (research-based)

Rule: Research shows Elevate accepts standard reasons such as change of mind within 14 days, technical inability to access the service, and demonstrable billing errors. For billing errors, provide invoice numbers or last 4 digits of the card used.

Required proof documents: screenshot of error, invoice number, last 4 digits. Applicable guidance: Consumer Contracts Regulations 2013; Consumer Rights Act 2015.

End of commitment

Rule: If you have paid an annual or lifetime plan there is no ongoing minimum commitment beyond the paid period. Cancel before renewal to avoid further charges. Required proof documents: invoice or subscription receipt showing end date.

Law: Contract terms and Consumer Contracts Regulations 2013.

Before you cancel - negotiate

What Elevate is known to offer: research does not show public retention discounts or personalised offers by Elevate. If you prefer to keep the subscription, request a retention offer by sending an email to [email protected] and ask explicitly for a discounted annual rate or voucher. Provide your account email and a reason to stay (for example, a willingness to switch to annual billing).

How much you save by cancelling

Annual saving examples using real prices:

• Switching from Elevate Pro monthly at £4.99 to the Free tier saves £4.99 x 12 = £59.88 per year. Calculation: 4.99 x 12 = £59.88.
• Switching from monthly (£4.99 x 12 = £59.88) to the Elevate Pro Annual at £34.99 saves 59.88 - 34.99 = £24.89 per year. Calculation: 4.99 x 12 = £59.88; 59.88 - 34.99 = £24.89.
• One-time Lifetime Access costs £149.99; comparing lifetime to paying monthly at £4.99 for three years equals 4.99 x 36 = £179.64, so choosing Lifetime saves 179.64 - 149.99 = £29.65 over three years.

Cheapest alternative among competitors

From the research competitor list, the lowest monthly price is Taxmo for Accountants at £29.97 per month. This is more expensive than Elevate's monthly price. Competitor monthly prices: Taxmo £29.97, Practice Hub £39, PracticeBase £449. Use Billing comparisons before switching because competitor services serve different needs.

Consumer Contracts and cooling-off

The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 provide a 14-day cooling-off period for most online service contracts concluded in the UK. The period starts the day after the contract is concluded. If you cancel within 14 days you are entitled to a refund for unused paid services unless you expressly agreed the service should start within the 14 days and accepted loss of the refund for the portion provided.

Consumer Rights Act and unfair terms

The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prevents unfair contract terms such as disproportionate cancellation penalties. If Elevate applies an unfair cancellation penalty that is not identified in the contract, you can challenge it under the Act.

Auto-renewal and hard-to-cancel rules

The Competition and Markets Authority treats unclear auto-renewal terms and hard-to-cancel subscriptions as potentially unfair. If you cannot cancel using the methods described in this guide, escalate your complaint to Citizens Advice for help: Citizens Advice - Cancelling a service.

Escalation routes

First complain to Elevate via [email protected]. If unresolved, use Citizens Advice and consider chargeback via your card issuer or Section 75 for qualifying card payments. For statutory context see the Digital Markets, Competition and Consumers Act 2024: legislation.gov.uk.

Check access and final billing

After cancellation you keep full premium access until the end of the paid billing period. Confirm the billing period end date on your receipt or subscription page and check that auto-renewal is marked off. Keep screenshots and any confirmation email as proof.

Data and account reactivation

Elevate retains account data under its terms. If you want to delete your account permanently, request account deletion via [email protected]. To reactivate the same account later, sign in and re-subscribe; your progress may persist depending on Elevate's retention policy.

Receipts and refunds

If you requested a refund and were eligible, check for the refund on your card statement and keep the transaction reference. For purchases made through Apple or Google Play, follow their refund processes as listed below.

Use this checklist to cancel and protect yourself:

• Confirm where you purchased the subscription - App Store, Google Play or directly via Elevate's billing (Stripe).
• If purchased via App Store, follow App Store cancellation steps and request refunds from Apple at Elevate pricing for reference.
• If purchased via Google Play, cancel through Google Play and contact Elevate support if you need a refund within 30 days.
• If purchased on the web, cancel in-app under Account Status and keep the cancellation confirmation screenshot.
• Save confirmation emails or screenshots proving cancellation and the billing end date.
• If you intend to request a refund, gather invoice numbers or the last 4 digits of the card used.