Cancel Go24 the easy way

Overview

Go24 offers professional services solutions under product names such as GO:ENGAGE and GO:IDENTIFY. The company lists product pages and terms online for pricing and conditions.

Who uses Go24

Go24 targets businesses and professional services teams that need engagement and identity tools. Public product pages show higher-tier one-off product prices in the hundreds of pounds.

How Go24 is sold

Go24 appears to sell named products such as GO:ENGAGE and GO:IDENTIFY. The company lists these products on its pricing page where both are marked as sold out at listed prices.

Web cancellation (detailed)

1. Sign in to your Go24 account on the official site.
2. Go to Account, Billing or Subscription settings.
3. Locate Cancel Subscription or similar and follow on-screen prompts to cancel.
4. Save a screenshot of the cancellation confirmation or save any confirmation email.

iOS (Apple App Store) cancellation (detailed)

1. Open the iPhone Settings app and tap your Apple ID name.
2. Tap Subscriptions, then select the Go24 subscription.
3. Tap Cancel Subscription and confirm.
4. Take a screenshot of the confirmation page and keep any Apple email confirmation for proof.

Android (Google Play) cancellation (detailed)

1. Open Google Play Store and tap your profile icon.
2. Tap Payments & subscriptions then Subscriptions and choose the Go24 subscription.
3. Tap Cancel subscription and follow the prompts.
4. Screenshot the confirmation and retain the confirmation email.

Phone cancellation (detailed)

1. If you have a published support number, call it and ask explicitly to cancel your subscription and to confirm the cancellation in writing.
2. If no number is published on the website, use email or post instead.
3. Record the date and time of the call and ask for a reference number. If the agent refuses to provide written confirmation, send a follow-up email or registered letter repeating the cancellation and quoting the call reference.

Email and post cancellation (detailed)

1. If you must email, include account name, email, subscription identifier and the clear statement: "I cancel my subscription to Go24 with immediate effect."
2. If sending post, address a signed letter to Go24, Crown Way, CF14 3UZ Cardiff, United Kingdom and send by registered post. Keep proof of posting and delivery.
3. Keep copies of all correspondence and confirmations for at least 12 months in case of disputes.

Moving - change of residence

If you move and the service is location-limited, provide proof such as a tenancy contract or utility bill in your new name and the effective move date. Go24 has not published a specific policy for moves; submit the same cancellation statement plus the proof documents to the provider.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for distance contracts where relevant - see regulations.

Price increase by Go24

If Go24 raises the price for an existing subscription and you do not accept the increase, you can cancel the contract. Save written notice from Go24 that announces the price increase and your cancellation statement sent promptly after the notice. Keep the provider notice and your cancellation message as evidence.

Applicable law: Digital Markets, Competition and Consumers Act 2024 - no penalty may be imposed for cancelling a subscription contract under this Act - see section.

Death of the subscriber

When the account holder dies, a close family member or the executor should contact Go24 with a copy of the death certificate and a request to close or transfer the account. Send a signed letter or email including the account identifier and a scanned death certificate. Go24 has not published a dedicated policy; provide documentation and ask for written confirmation of closure.

Applicable law: No specific statutory article published by Go24 for death-related cancellations. Use the provider s terms and common law estate procedures.

Legitimate ground - service not provided with reasonable care and skill

If Go24 has failed to provide the service with reasonable care and skill, collect evidence such as timestamps, screenshots, invoices and communications showing the failure. Under the Consumer Rights Act 2015 services must be performed with reasonable care and skill. Send a formal complaint to Go24 asking for cancellation and refund for the unperformed portion of the contract.

Applicable law: Consumer Rights Act 2015.

End of commitment or contract term

If your minimum term ends, notify Go24 in writing if you do not want to renew. If the contract is an ongoing subscription, the provider should state renewal terms in pre-contract information. If no notice period is published by Go24, send your cancellation at least 30 days before your expected renewal date to be safe. Keep confirmation.

Applicable law: Consumer Contracts Regulations 2013 and DMCC Act 2024 for renewal transparency - see DMCC Act.

Cooling-off period

If you bought a subscription online, you have a 14-day cooling-off right under the Consumer Contracts Regulations 2013. If you agreed to immediate access to digital content or services you may lose the right to a full refund for services already provided, but any remaining liability is governed by the seller s obligations under the regulations.

Applicable law: Consumer Contracts Regulations 2013 - see regulations.

Before cancelling: negotiate

Public research shows no published list of Go24 retention offers. There are no reported public retention discounts for Go24. If you want to negotiate, use this script:

1. Contact support by web portal or email and state: "I want to cancel my subscription. Before I cancel, please tell me any retention offer, discount or lower-tier plan you can provide."
2. If they offer a price reduction, request the exact price, billing period and a written confirmation email showing the new price and next renewal date.
3. Do not accept verbal offers; require written confirmation and a clear statement of how to revert if the new price is temporary.

What cancelling saves you - concrete math

Go24 lists two products with prices: GO:ENGAGE at £799.00 (sold out) and GO:IDENTIFY at £299.00 (sold out) on its pricing page Go24 pricing. Compare them to competitors below and compute yearly impact assuming the listed price is paid as an annual cost.

• GO:ENGAGE annual cost: £799.00. Alternative Keepr at £9.00 per month costs £9.00 x 12 = £108.00 per year. Yearly saving if you move from GO:ENGAGE to Keepr: 799.00 - 108.00 = £691.00 saved per year.
• GO:IDENTIFY annual cost: £299.00. Alternative Experi annual option £79.00 per year. Yearly saving if you move from GO:IDENTIFY to Experi: 299.00 - 79.00 = £220.00 saved per year.

Concrete competitor prices used for comparison: Keepr monthly £9.00, Keepr annual £0.00 (free tier listed); Experi monthly £9.00, Experi annual £79.00. Use the cheapest real alternative: Keepr free or £9.00 per month product: annual cost 0.00 or £108.00 depending on plan.

Key consumer law in the United Kingdom

Your main rights for distance purchases and subscriptions are in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and in the Digital Markets, Competition and Consumers Act 2024. For services the Consumer Rights Act 2015 requires performance with reasonable care and skill.

See the Consumer Contracts Regulations 2013: official text and the DMCC Act 2024: section on subscription cancellation.

Cooling-off and refunds

You have a 14-day cooling-off right for most contracts concluded at a distance. If you cancel during the cooling-off period after asking for immediate performance, the trader may charge for the portion of the service already performed. For practical guidance see Which?: Which? cooling-off guide.

When a provider blocks online cancellation

The Competition and Markets Authority treats hard-to-cancel subscriptions and unclear auto-renewal terms as potentially unfair. If a provider forces phone-only cancellation or hides unsubscribe features, save all evidence and escalate. You can complain to Citizens Advice and Trading Standards. For practical help see Citizens Advice: Cancelling a membership - Citizens Advice.

Escalation route

1) Complain to Go24 in writing and keep proof. 2) If unresolved, contact Citizens Advice and Trading Standards. 3) If payments are by card, consider chargeback or Section 75 where applicable. 4) If the subscription is a regulated financial service, use the Financial Ombudsman Service.

Check access and final invoices

After cancellation, verify whether your account access remains until the end of the paid period or ends immediately. Save final invoices and check the final billing period to ensure no further payments occur.

Request written confirmation

Ask Go24 for written confirmation of cancellation and any refund entitlement. Keep that confirmation together with the portal screenshot or email that showed the cancellation. This is the primary evidence for disputes.

Data retention and export

If you need data from your account, export it before cancellation or request data export as part of your cancellation email. If Go24 does not publish a data-export policy, send a request for your data and save the provider s reply.

Re-activation or re-subscription

If you later want to re-activate, check whether Go24 offers a re-join fee or reactivation process in its terms. Save any re-activation offer details in writing before re-subscribing.

Use this checklist to cancel and protect your rights.

• Locate your account ID, billing email and payment method.
• Attempt cancellation in the provider portal and save a screenshot of confirmation.
• If no portal confirmation, send a signed cancellation email or registered letter to Go24, Crown Way, CF14 3UZ Cardiff, United Kingdom.
• Keep proof of postage or sent email and any reply from Go24.
• If you used Apple or Google Play, cancel via the App Store or Google Play and save the cancellation confirmation.
• Check bank statements for any further charges for 60 days after cancellation.
• If a refund is due, request it in writing and set a 14-day deadline for the provider to respond.
• If the provider refuses an owed refund, contact Citizens Advice and consider chargeback or Section 75 with your card issuer.