Cancel Howly the easy way

Overview

Howly is a professional-services subscription platform offering technical help, legal and document assistance, and career-resume support. The service sells short trials that convert to recurring subscriptions and provides on-demand consultations.

Business facts

Howly operates under the legal entity TSFF Holdings Limited. Headquarters are listed in Las Vegas, United States, with commercial operations available to UK consumers since 2021.

How it works

Users typically sign up online, accept terms, and either pay a small trial fee (reported as a £1-£5 trial) or subscribe directly to monthly or annual plans. App-store purchases are handled by Apple or Google and are managed through the respective store subscription settings.

Official pages: Howly main site, Terms of Service, Pricing documentation.

Web (My Account) - step by step

1. Open https://howly.com/ and log in to your account.
2. Go to My Account, then the Subscription or Membership tab.
3. Click "Cancel subscription" and follow the prompts to confirm cancellation.
4. Save or screenshot the on-screen confirmation and keep any confirmation email.

iOS (App Store) - step by step

1. Open Settings on your iPhone or iPad, tap your name, then Subscriptions.
2. Locate Howly in the list and tap Cancel Subscription.
3. Apple will show the subscription end date; keep a screenshot or Apple email receipt.
4. Howly cannot cancel App Store subscriptions directly; manage cancellations in Apple subscriptions.

Android (Google Play) - step by step

1. Open Google Play Store, tap your profile, choose Payments and subscriptions, then Subscriptions.
2. Find Howly and tap Cancel subscription and confirm.
3. Keep the Google Play confirmation email or screenshot.
4. Howly cannot cancel Google Play subscriptions directly.

Phone - step by step

1. Find the phone number listed on your order confirmation or the Howly website.
2. Call and state your full name, email, and order ID, and request cancellation.
3. Ask for a cancellation reference number and note the agent's name and time.

Email - step by step

1. Send a clear cancellation request to [email protected] with your name, email, order ID, and the words "Cancel subscription".
2. Keep the sent message and any reply as proof of cancellation.

Post (registered letter) - step by step

1. Write a clear cancellation statement including your full name, account email and order ID.
2. Send by registered post to Howly, Crown Way, CF14 3UZ Cardiff, United Kingdom.
3. Keep the proof of posting and the signed delivery receipt.

Moving abroad or to another country

If you move and therefore cannot use the service, provide proof such as a utility bill, tenancy agreement, or new address registration. Cancellation is effective when you notify Howly with a clear statement. The Consumer Contracts Regulations 2013 apply for online contracts.

Price increase

If Howly increases the subscription price mid-contract and you do not accept the change, you may cancel. Provide the original contract terms and the price-change notice as proof. This right follows contract law and consumer protection principles under the Consumer Rights Act 2015.

Death of the subscriber

An executor or family member should send a copy of the death certificate and a request to cancel the service to [email protected] or by registered post to the Cardiff address. Keep proof of the documents sent.

Legitimate grounds accepted by Howly

Research reports that Howly has accepted cancellation requests and has cancelled ongoing charges in response to customer contact in some cases. Accepted proofs include order confirmation, bank statement showing the recurring charge, and account details. This aligns with consumer rights under the Consumer Rights Act 2015.

End of commitment / subscription term

For a monthly plan there is no minimum commitment and cancellation takes effect immediately after you cancel via My Account. For an annual plan the contract term is 12 months; cancelling part way through does not automatically require a refund unless within a statutory cooling-off period or as otherwise permitted by law.

Cooling-off period (14 days)

If you signed up online or over the phone, you have a 14-day cooling-off period during which you may cancel for any reason and receive a full refund, starting from the day you entered the contract. If you used the service during that period, Howly may deduct a proportionate amount for the service provided. This right is under the Consumer Contracts Regulations 2013 and the Consumer Protection (Regulation of Digital Markets) Act 2024. See the legislation: Consumer Protection (Regulation of Digital Markets) Act 2024.

Before you cancel - negotiate

Public reporting does not show a standard set of retention offers from Howly. Customers have reported that Howly cancelled ongoing charges when contacted, but no specific discount offers are publicly documented. When you contact support, request one of the following in writing: a free month, a temporary pause, or a reduced monthly rate. Send your request to [email protected] and keep written replies as proof.

What cancelling saves you - price math

Use these actual reported prices to compare annual costs and savings.

Howly reported pricing examples:

• Trial: £1-£5 for the first week.
• Monthly plan low: £24 per month.
• Monthly plan high: £50 per month.
• Annual plan low: £180 per year.
• Annual plan high: £240 per year.

Example calculations:

• Monthly at £24: £24 x 12 = £288 per year.
• Monthly at £50: £50 x 12 = £600 per year.
• Annual at £180: £180 per year. Saving versus monthly £24: £288 - £180 = £108 per year.
• Saving by cancelling Howly and choosing competitor ProKeeper at £75 per month: ProKeeper £75 x 12 = £900; Howly basic £24 x 12 = £288; annual difference = £900 - £288 = £612 saved by staying with Howly instead of ProKeeper. To find a cheaper alternative, compare exact services because ProKeeper focuses on accounting, not ad-hoc consultations.

Cheapest competitor from our list: ProKeeper at £75 per month.

Key UK laws and regulator

The main protections are the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. The Consumer Protection (Regulation of Digital Markets) Act 2024 adds specific protections for digital subscription services and a right to cancel during the initial cooling-off period. The Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) oversee unfair marketing and hard-to-cancel subscriptions.

Cooling-off and refunds

For online or off-premises contracts you have a 14-day cooling-off right to cancel and receive a full refund under the Consumer Contracts Regulations 2013, unless you gave express consent for immediate performance of digital content and thereby waived the right. If you used the service during the 14 days, the trader may deduct proportionate charges for the service provided.

How to escalate

1) Complain to Howly first by email to [email protected] or by registered post to Howly, Crown Way, CF14 3UZ Cardiff, United Kingdom. 2) If unresolved, contact Citizens Advice for next steps: Citizens Advice - cancelling a service. 3) For persistent unfair practices, report to the ASA or the CMA. 4) For disputed card charges, ask your card issuer for chargeback or Section 75 where applicable.

What the law prevents

The Consumer Rights Act 2015 prevents unfair contract terms such as disproportionate cancellation penalties. The CMA has flagged hard-to-cancel subscriptions as potentially unfair.

Check access and final billing

After cancellation you should receive an email confirmation or an on-screen confirmation. Check your bank or card statement for any further charges within 7 days and keep screenshots.

Data and account

Decide whether you want your account deleted or retained. Request data deletion or export by emailing [email protected]. Keep copies of any requested data exports.

Refunds and dispute

If you cancelled within 14 days, request a refund and mention the date of contract formation. For App Store or Google Play purchases, request refunds via Apple or Google as Howly cannot process those refunds directly. If a refund is refused and you paid by card, contact your card issuer for chargeback or Section 75 where the purchase qualifies.

Re-activation and proof

If you later reactivate, keep the new terms and any renewal dates. Save all confirmation emails and the original cancellation proof for six months in case you need to contest a future charge.

Follow this checklist to cancel and protect yourself.

• Log in to My Account and cancel via the Subscription tab; screenshot the confirmation.
• If signed up by Apple or Google, cancel in the store subscriptions and keep the store confirmation.
• Email [email protected] with subject "Cancel subscription" and attach order ID; keep the sent email.
• Check your bank for recurring charges of £24 or £50 and note the date and amount.
• If you need to use post, send a registered letter to Howly, Crown Way, CF14 3UZ Cardiff, United Kingdom and keep the proof of posting.
• If within 14 days of sign-up, request a full refund and reference the Consumer Contracts Regulations 2013.
• If the charge persists after cancellation, contact your card issuer for chargeback or Section 75 if eligible.