Cancel More the easy way

Overview

More refers to several consumer services and brands operating under the MORE RETAIL PRIVATE LIMITED group and other operators using the More brand. In the UK context, 'More' can denote loyalty services such as Morrisons More or digital services branded More (virtual numbers, storage, apps) linked to different providers. Research shows More is associated with loyalty benefits and multiple product lines; where a specific product applies we state that product explicitly.

Core services seen in public sources

Publicly documented services using the 'More' name include: the Morrisons More loyalty programme (free), MoreMins virtual phone numbers (UK virtual number at £0.99 per month; annual £11.88), MoreApp SaaS products (listed in EUR on the vendor site) and More-branded storage services with personalised pricing. Pricing and features vary by product line.

Company facts

Web / Account method

1. Sign in to the specific More product portal where you registered (Morrisons More, MoreMins, MoreApp, More storage).
2. Locate 'Account', 'Subscriptions' or 'Membership' in settings.
3. If a cancel button exists, follow on-screen prompts and save confirmation (screenshot or email).
4. Keep a copy of any confirmation; if none is issued, follow up by email to the support address for written proof.

iOS (App Store) method

1. Open Settings on your iPhone, tap your name, then Subscriptions.
2. Find the More-branded subscription and tap Cancel Subscription.
3. Save the screen showing cancellation and keep the Apple confirmation email.

Android (Google Play) method

1. Open Google Play, tap your profile, then Payments & subscriptions and Subscriptions.
2. Select the More subscription and tap Cancel subscription.
3. Keep the Google Play cancellation confirmation email.

Phone method

1. Use the phone number published on product paperwork or the vendor site. If no number is published use the registered address route.
2. Ask the agent to cancel and request a cancellation reference number.
3. Note date, time, agent name and reference; follow up in writing to the support email.

Email method

1. Send a clear message: subject 'Cancel subscription - [Your name] - [Account ID]'.
2. Include your account ID, full name, contact email and the clear statement 'I cancel my subscription and request termination effective immediately'.
3. Keep the sent email and any reply; if no reply within 14 days escalate using the steps in the Legal protections section.

Post (registered letter) method

1. Write a signed cancellation letter with account details and the statement 'I cancel my subscription' and the requested termination date (or 'effective immediately').
2. Send by registered post to: More, Crown Way, CF14 3UZ Cardiff, United Kingdom.
3. Keep the Royal Mail proof of delivery; a cancellation is effective when the trader receives the clear statement.

Moving house

Rule: Moving itself is not an automatic legal ground to end a contract unless the contract contains a specific clause allowing this. Required proof documents: copy of new address evidence (new tenancy agreement, utility bill), and a clear cancellation statement from the subscriber. Applicable law: Consumer Rights Act 2015 for fairness of terms.

Price increase

Rule: If More increases the price mid-contract and the contract allows unilateral increases without adequate notice the change may be unfair. Required proof documents: written notice of price increase from More and original contract showing the price term. If a price increase is unfair you can refuse the variation and treat the contract as terminated under Consumer Rights Act 2015. Applicable law: Consumer Rights Act 2015.

Death of subscriber

Rule: Death ends the ability of the deceased to perform future obligations; companies normally accept a cancellation request from the executor or next of kin. Required proof documents: death certificate and proof of authority (grant of probate) or a covering letter from the executor. Applicable law: general UK contract and probate practice; refer to the trader's support for the exact process.

Legitimate ground - service performed poorly

Rule: If a paid service is not provided with reasonable care and skill you can require the trader to remedy or provide a price reduction and, if not remedied, you may end the contract. Required proof documents: records of the service issues, correspondence requesting remedy, and any photos or logs. Applicable law: Consumer Rights Act 2015.

End of minimum commitment

Rule: If your contract contains a fixed minimum term you may cancel at the end of that term by giving the notice required in the contract. Required proof documents: contract showing the minimum term and a clear cancellation statement. Applicable law: Contract terms governed by Consumer Rights Act 2015.

Cooling-off (change of mind)

Rule: For distance or off-premises contracts you have a 14 day cooling-off period to cancel without giving a reason. For services the 14 day period starts the day after the contract is entered into. For goods the 14 day cooling-off starts the day after receipt. Required proof documents: a clear cancellation statement and evidence of posting or sending the notice. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 - see Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024 for subscription-specific cooling-off rules (2024 Act).

Before you cancel: how to ask for a retention offer

Known retention offers from More are not published in the available sources. If you want to negotiate, contact support by email ([email protected]) or by the account message area and request a retention offer. Use this script: state your account ID, say you will cancel on [date] and ask for any loyalty discount or downgrade options. Keep a written reply before you accept any counter-offer.

What cancelling saves you - yearly cost math

Example annual savings computed from published prices:

• Morrisons More loyalty programme - Free - saving from cancelling: £0 per year.
• MoreMins UK virtual phone number - £0.99 per month. Yearly cost: 0.99 x 12 = £11.88 per year.
• Competitor alternative: Experi - £9 per month. Yearly cost: 9 x 12 = £108 per year.
• Competitor alternative: Keepr - £9 per month. Yearly cost: 9 x 12 = £108 per year.
• Competitor alternative: Prachesta - £12 per month. Yearly cost: 12 x 12 = £144 per year.

If you cancel a MoreMins UK number you save £11.88 per year (0.99 x 12 = £11.88). If you substitute with Experi instead of a paid More service at £9/month you pay £108/year; cancelling More saves the difference between your More cost and the alternative's price. The cheapest real alternative from the competitor list for a paid monthly service is Experi at £9/month (£108/year) compared to MoreMins at £0.99/month (£11.88/year).

Key UK consumer laws that protect you

The main laws relevant to cancelling More in the UK are: the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (2013 Regulations), the Consumer Rights Act 2015 and the Digital Markets, Competition and Consumers Act 2024 (subscription-specific rules) (2024 Act).

Cooling-off and refunds

Under the 2013 Regulations you have a 14 day cooling-off period for most distance and off-premises contracts. Traders must reimburse all payments (excluding certain delivery charges) within 14 days of being informed of cancellation or receiving returned goods. The 2024 Act introduces explicit cooling-off rights for subscription contracts and prohibits cancellation penalties for subscriptions.

What to do if More refuses to cancel or refund

First complain to the trader using the published support channels and keep written records. If the trader does not resolve the issue, seek help from Citizens Advice and, if appropriate, raise a chargeback with your card issuer or use Section 75 for qualifying card payments. For sector-specific matters use the relevant ombudsman. Citizens Advice cancellation guidance is available at Citizens Advice - Cancelling a service.

Check your final bill

Review your bank statement or card statement for any final charges. If you see an unexpected charge, contact support and ask for an 'end of contract notice' and refund of overpayments. Under the 2024 Act traders must provide an end of contract notice and refund any overpayment (2024 Act - section 261).

Recover your data and accounts

Download account data, receipts and loyalty point statements before cancellation if you need them. If you used an app store subscription, verify that the subscription status in Apple or Google Play shows cancelled and keep the confirmation email.

Re-activation and refunds

If you want the service again, contact More support to request re-activation. Refunds must be processed within 14 days of cancellation where applicable (2013 Regulations).

Follow this checklist to cancel with evidence and preserve your rights.

• Find your account ID, order number and the email used to register.
• Decide cancellation method (email + registered post is safest for proof).
• If cancelling by email, send to [email protected] with subject 'Cancel subscription - [Account ID]'.
• If using post, send a signed registered letter to: More, Crown Way, CF14 3UZ Cardiff, United Kingdom and keep proof of delivery.
• Keep copies of all correspondence and screenshots of account settings showing cancellation.
• If you purchased through Apple or Google Play, cancel inside the respective store and keep confirmation.
• Track any refund due and expect it within 14 days; if withheld, escalate to Citizens Advice or use chargeback/Section 75 where appropriate.