Cancel My Theory the easy way

Overview

My Theory is a professional-services platform under the legal entity mtheory LLC, positioned to serve artists and artist managers. It is part of a group that includes Universal Music Group as parent company and is headquartered in Nashville.

Core purpose

My Theory provides tools and services for artist development, career management and professional support. The product set, target audience and pricing tiers aim at music industry professionals rather than general consumer apps.

Company facts

Web (account) - detailed steps

1. Sign in to your My Theory account on the web or in-app.
2. Open the account, subscription or billing section.
3. Select the active subscription and choose Cancel or Turn off auto-renewal.
4. Follow the on-screen confirmation and save the confirmation email or screenshot.

iOS - detailed steps

1. Open Settings on your iPhone and tap your name.
2. Tap Subscriptions, find My Theory and select Cancel Subscription.
3. Keep the App Store receipt or a screenshot of the cancelled subscription screen.

Android - detailed steps

1. Open the Google Play Store app and tap your profile icon.
2. Tap Payments & subscriptions > Subscriptions, select My Theory and tap Cancel subscription.
3. Save the Google Play confirmation email or screenshot.

Phone - detailed steps

1. Locate My Theory support phone hours - Not published by My Theory.
2. If a number is provided, call and request immediate cancellation and a cancellation reference.
3. Record the time of the call and the reference number if given.

Email - detailed steps

1. Send an email from the account holder's address to the support email (Not published by My Theory) with subject "Cancel subscription" and include your account ID.
2. Request written confirmation of cancellation and the date it takes effect.
3. Keep the reply email as proof of cancellation.

Post - detailed steps

1. Write a signed cancellation letter with your full name, account identifier and request that the subscription be cancelled immediately.
2. Send the letter by registered post to: My Theory, Crown Way, CF14 3UZ Cardiff, United Kingdom.
3. Keep the proof of postage and the delivery receipt as proof of notification.

Moving overseas or change of residency

If you move and the service is no longer usable from your new country, include a copy of relocation documentation (utility bill or official change of address). My Theory's published policy on accepted grounds is not publicly disclosed; provide supporting documents and request cancellation in writing.

Applicable law: Consumer Contracts Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024 cooling-off provisions.

Price increase

If My Theory raises subscription prices, you may cancel if your contract allows termination for price increases. Provide the notice of price increase sent by the trader and your cancellation request. My Theory's specific policy on price increases is not publicly disclosed.

Applicable law: Consumer Rights Act 2015 for unfair contract terms; consult the trader's terms and the CMA guidance on auto-renewal.

Death of the subscriber

To cancel for this reason, send a copy of the death certificate and a request from the executor or next of kin. My Theory's internal requirements are not publicly disclosed; include proof and request confirmation.

Applicable law: standard contract termination principles and Consumer Rights Act 2015 regarding performance obligations.

Legitimate ground / service not provided with reasonable skill

If the service was not performed with reasonable care and skill, provide examples, dates and evidence (screenshots, correspondence). The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill; remedies include repeat performance or price reduction and potential termination.

Applicable law: Consumer Rights Act 2015.

End of minimum commitment or fixed term

If you reach the end of a fixed-term agreement, cancel before the renewal date. Use your account to cancel and keep confirmation. My Theory's minimum commitment for the free trial is 7 days, after which charges start automatically.

Applicable law: Consumer Contracts Regulations 2013 and CMA guidance on renewals.

Cooling-off (change of mind within 14 days)

You have a 14-day statutory cooling-off period for most contracts concluded online or off-premises under the Consumer Contracts Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024. If you cancel during that period you are entitled to a full refund unless you asked for the service to start immediately and accepted losing the right to a refund for services already provided.

Applicable law: Consumer Contracts Regulations 2013; see Citizens Advice - Cancelling a service and Digital Markets, Competition and Consumers Act 2024.

Before you cancel: negotiate

Research shows no published retention offers specific to My Theory. When you contact support, ask for: a discounted monthly rate, an annual discount, a pause of your subscription or a switch to a Lifetime Access option. Example request text to send by email or chat: "I want to cancel because of cost. Do you offer a discounted monthly rate, a switch to Lifetime Access for a one-off fee, or an annual discount? Please respond with any retention offers and their exact price." Keep any written offer as proof.

What cancelling saves you - exact math

Use these actual My Theory plan prices from research to compute your savings when you cancel:

• Monthly Premium: £9.99 per month. Calculation: £9.99 x 12 = £119.88 per year.
• Annual Premium listed: £119.88 per year (matches monthly x 12).
• Lifetime Access: one-time £49.99.
• Pass Guarantee: one-time £69.99.
• Free Plan: £0.

If you cancel the Monthly Premium at £9.99 and do not switch, your direct annual saving is £119.88. If you compare Monthly Premium to the cheapest competitor in the research, ATSpro at £49 per month, the saving is:

• Monthly saving: £49.00 - £9.99 = £39.01 per month.
• Yearly saving: £39.01 x 12 = £468.12 per year.

Cheapest real alternative from competitors in research: ATSpro at £49 per month (annual price listed as £470.40). Lifetime Access at £49.99 is a one-off cost and could be cheaper over multiple years compared with £9.99 monthly: if you would subscribe for 5 years, Monthly Premium cost = £119.88 x 5 = £599.40; Lifetime Access = £49.99 one-time.

Key UK consumer law

The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill. The Consumer Contracts Regulations 2013 give consumers a 14-day cooling-off right for most online or off-premises contracts. The Digital Markets, Competition and Consumers Act 2024 updated cooling-off rules for 2024 and later; consult the legislation text for details.

Cooling-off and refunds

Under the Consumer Contracts Regulations 2013 and the 2024 Act you have a 14-day cooling-off period starting the day after you enter the contract. If you cancel within 14 days you are entitled to a full refund unless you agreed to immediate performance and accepted the waiver of the right to withdraw for services already supplied. See Citizens Advice and legislation.gov.uk.

Escalation steps

If My Theory does not resolve your complaint, escalate in this order: 1) Complaint to My Theory in writing; 2) Seek guidance from Citizens Advice at Citizens Advice; 3) Use chargeback with your card issuer or Section 75 if the payment qualifies; 4) File a complaint with the relevant ombudsman if applicable. The Competition and Markets Authority flags hard-to-cancel subscriptions and opaque auto-renewal terms as potentially unfair.

Confirm cancellation and keep proof

Keep the confirmation email, screenshot of the cancelled subscription or the registered post receipt. Cancellation is effective on notification to the trader; save the timestamp or delivery receipt.

Final billing and refunds

If you cancelled during the 14-day cooling-off period you are entitled to a refund for prepayments, subject to the rule that the business can charge for services already provided if you asked for them to start during the cooling-off. Expect refunds to be processed within a reasonable time; if the trader does not refund, use payment provider chargeback or Section 75 where eligible.

Account access and data

Check whether your account access is terminated immediately or at the end of the paid period. Request data export if you need copies of invoices, messages or project files. My Theory's specific data-retention policy is not publicly disclosed; ask support for details in writing.

Re-activation and switching plans

If you want to restart later, check the lifetime and pass guarantee options: Lifetime Access is a one-time £49.99 fee; Pass Guarantee is a one-time £69.99. Keep receipts of any re-activation payments.

Use this checklist to cancel cleanly and preserve your rights.

• Find your account ID and the email used to register.
• Decide whether to cancel via web, App Store, Google Play, email or registered post.
• If cancelling during the 14-day cooling-off, send cancellation and request refund referencing the 14-day right.
• Send cancellation at least before the 7-day trial ends to avoid charges.
• Save confirmation: screenshot, email or registered post delivery receipt.
• If no reply within 7 days, escalate to Citizens Advice and consider chargeback/Section 75 if payment qualifies.
• Export any data or invoices you need before account closure.