Entertainment (Flexible)
£7.99
/ mois
Latest hit series from HBO, Sky Originals, live Sky channels. Ads included. Cancel anytime.
Latest hit series from HBO
Sky Originals
live Sky channels. Ads included. Cancel anytime.
Billoff unlimited subscription: £0.79 promo for 48h, then £43.12 per month with no commitment
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Recipient
NOW
Crown Way
CF14 3UZ Cardiff United Kingdom
Digital registered letter with receipt of acceptance
Subject : Cancellation of NOW agreement
Dear Sir or Madam,
This letter constitutes formal notice that I wish to terminate the agreement relating to the NOW service.
This notice expresses a firm, clear, and unequivocal intention to cancel the agreement, effective at the earliest permissible date or in accordance with any applicable contractual notice period.
Please take all appropriate measures to:
– cease any billing from the effective cancellation date;
– confirm in writing that this request has been processed;
– and, where applicable, provide a final statement or confirmation of balance.
This cancellation is sent by certified electronic mail. Sending, timestamping, and content integrity are recorded, producing reliable electronic evidence. You therefore have everything needed to process this cancellation in line with rules on written notice and contractual freedom.
Under applicable personal data protection rules, I also request that you:
– delete any data not required for legal or accounting obligations;
– close any associated personal account;
– and confirm effective erasure where privacy rules apply.I retain a full copy of this notice along with proof of mailing.
Sincerely,
This letter constitutes formal notice that I wish to terminate the agreement relating to the NOW service.
This notice expresses a firm, clear, and unequivocal intention to cancel the agreement, effective at the earliest permissible date or in accordance with any applicable contractual notice period.
Please take all appropriate measures to:
– cease any billing from the effective cancellation date;
– confirm in writing that this request has been processed;
– and, where applicable, provide a final statement or confirmation of balance.
This cancellation is sent by certified electronic mail. Sending, timestamping, and content integrity are recorded, producing reliable electronic evidence. You therefore have everything needed to process this cancellation in line with rules on written notice and contractual freedom.
Under applicable personal data protection rules, I also request that you:
– delete any data not required for legal or accounting obligations;
– close any associated personal account;
– and confirm effective erasure where privacy rules apply.I retain a full copy of this notice along with proof of mailing.
Sincerely,
Signature
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NOW
How to cancel NOW in the UK in 2026. Step-by-step cancellation, refunds, cooling-off rights and yearly savings. Clear deadlines and confirmed prices.
Cardiff, United Kingdom
Professional Services
Cancellation at a glance
| fastest method | NOW website - My Account. The cancel option is only available on the NOW website; the app and devices do not offer cancel. |
|---|---|
| effective delay | Confirmation email within 3 hours; viewing continues until the date the next payment was due unless you are on a minimum-term plan. |
| notice period | Flexible plans - no advance notice required; minimum-term plans - cancellation takes effect at the end of the minimum term (example: 6 months). |
| cancellation fee | 0 |
| minimum commitment | 6 months for some plans (Entertainment 6-month, Entertainment & HBO Max 6-month, Cinema 6-month). Other plans cancel anytime. |
| phone + hours | Not published by NOW |
| postal address for registered letter | NOW, Crown Way, CF14 3UZ Cardiff, United Kingdom |
What is NOW
Overview
NOW is a subscription streaming service that offers Entertainment, Cinema and Sports memberships with optional add-ons such as Boost and Ultra Boost. Certain plans have a minimum term of 6 months while other plans are flexible and cancel anytime.
Who it is for
NOW is for viewers who want access to Sky Originals, HBO series and live Sky channels without a long-term TV contract. Sports customers can buy month or day access to Sky Sports channels.
Key features
NOW offers streaming of HBO content, live Sky channels, and themed memberships. Boost and Ultra Boost upgrade video quality and device limits. Sports memberships include Sky Sports+ streaming and highlights.
| Entertainment (Flexible) | £7.99 per month |
| Entertainment (6-month minimum) | £3.99 per month |
| Cinema (Flexible) | £9.99 per month |
| Sports Month Membership | £34.99 per month |
| Sports Day Membership | £14.99 for 24 hours |
How to cancel NOW
| method | steps summary | estimated time | proof obtained | difficulty |
|---|---|---|---|---|
| Website - My Account | Go to Membership & Payment, select membership, click Cancel membership and follow on-screen steps | 5-10 minutes | On-screen confirmation + confirmation email within 3 hours | Easy |
| iOS / Android app | Cancel option not available in the NOW app; use website on desktop/tablet | Not applicable - use web | Use website confirmation | Hard |
| Smart Stick / Smart devices / TV | Cancel option not available on Smart Stick or other devices; use website | Not applicable - use web | Use website confirmation | Hard |
| Apple subscriptions (Apple TV purchases) | If bought through Apple and you have no NOW account, cancel through Apple subscriptions | 5 minutes via Apple ID settings | Apple confirmation | Medium |
| Phone | Contact NOW customer service for limited cases (eg Sports Day Membership bought in last 14 days and not activated) | Variable | Support reference number if provided | Medium |
| Email / Web Help form | Use NOW Help section to request cancellation during cooling-off or for special requests | 10-20 minutes + response time | Reply email / ticket | Medium |
| Post (registered letter) | Send registered letter to NOW, Crown Way, CF14 3UZ Cardiff | Postal delivery time | Proof of delivery | Medium |
Website - My Account (recommended)
- Open a desktop, laptop or tablet and sign in at your NOW account on the NOW website.
- Go to Membership & Payment.
- Select the membership or viewing experience you want to cancel.
- Click Cancel membership or Cancel viewing experience and follow the on-screen steps.
- Wait for the on-screen confirmation and check your email for a confirmation within 3 hours.
iOS and Android apps
- The cancel option is not available inside the NOW app according to NOW guidance.
- Use a desktop, laptop or tablet and follow the Website - My Account instructions above.
Smart devices and Smart Stick
- NOW explicitly notes the cancel option is not available on Smart Stick or other smart TV devices.
- Open a browser on a desktop/tablet and follow website cancellation steps.
Apple purchases and Apple TV
- If you purchased a Sports Membership via Apple and do not have a NOW account, cancel via your Apple ID subscriptions in Apple settings.
- If you have a NOW account but purchased through Apple, check account status and follow Apple or NOW guidance as applicable.
Phone, Help form and post
- For Sports Day Memberships bought in the last 14 days and not yet activated, contact NOW customer service to cancel.
- To cancel during a 14-day cooling-off period or for other special requests, use the Help section on the NOW website and provide your name, NOW username and email address.
- If you prefer post, send a registered letter to NOW, Crown Way, CF14 3UZ Cardiff, United Kingdom. Keep proof of posting.
Cancel by reason
Cooling-off period (change of mind within 14 days)
If you bought a membership online you have a 14-day cooling-off period under the Consumer Contracts Regulations 2013. You can cancel for a full refund starting from the later of the purchase date, delivery date for voucher code memberships, or receipt of information. To cancel during the cooling-off period use the Help section of the NOW website and provide your name, NOW username and email address. Refunds due will be made no later than 14 days from notification using the original payment method.
Applicable law: Consumer Contracts Regulations 2013.
End of minimum commitment
If you are on a minimum-term plan (for example 6 months), cancellation takes effect at the end of the minimum term. Remaining monthly payments within the minimum term will be taken and viewing continues until the last day of the plan.
Required evidence: account details showing plan start date and membership type.
Sports Day Membership bought but not activated within 14 days
NOW allows cancellation of Sports Day Memberships bought in the last 14 days and not yet activated by contacting NOW customer service. If you bought via Apple and have no NOW account, cancel using Apple.
Required evidence: order reference or payment proof. Applicable law: Consumer Contracts Regulations 2013 (cooling-off applied).
Multiple accounts and duplicate charges
NOW does not give refunds for duplicate charges if you have multiple accounts; you must use the Account Finder to locate all accounts. Refunds for eligible situations are paid back to the original payment method.
Required evidence: payment statements, proof of multiple accounts.
Price increase
NOW specific rules on unilateral price increases are not published in the public research. If a price increase affects your contract fairness, you can raise a complaint citing the Consumer Rights Act 2015 and CMA guidance on auto-renewal and unfair contract terms. Provide your contract details and the price change notification.
Applicable law: Consumer Rights Act 2015; CMA guidance on auto-renewal.
Death of the subscriber
NOW does not publish a public step-by-step rule for cancellations due to the death of a subscriber in the available research. For service termination in this circumstance, contact NOW customer service and be prepared to provide a death certificate and evidence of authority to act for the estate. If NOW declines, use Citizens Advice for next steps.
Applicable law: Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 for refunds where the cooling-off period applies.
Negotiate or save
Before cancelling: negotiate
NOW does not publicly list standard retention offers in the available research. To negotiate, use the Help section or call customer service and ask for a retention offer or temporary discount. Mention the exact plan you have (for example Entertainment Flexible at £7.99 or Sports Month at £34.99) and the date your next payment is due. Retention offers are discretionary; if none are offered, proceed to cancel through My Account.
What cancelling saves you - yearly savings examples
Calculate annual cost and savings by cancelling. Examples using NOW listed prices:
- Entertainment (Flexible) £7.99 x 12 = £95.88 per year.
- Entertainment (6-month minimum) £3.99 x 12 = £47.88 per year (note this plan has a 6-month minimum term; cancellation takes effect after term end).
- Cinema (Flexible) £9.99 x 12 = £119.88 per year.
- Sports Month Membership £34.99 x 12 = £419.88 per year.
- Sports Day Membership £14.99 per day - cancelling saves £14.99 per unused day.
Cheapest real alternative from competitors in research: Sleek (not a streaming alternative; accounting service) listed at £60 per month. For streaming-specific alternatives pricing are not published in the research. Use the numbers above to compare and pick which subscriptions to keep.
Legal protections and escalation
Key UK consumer laws
Consumer Contracts Regulations 2013 give a 14-day cooling-off right for online purchases of services with refund rights. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and protects against unfair contract terms. The CMA treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices.
How to escalate a dispute
First complain to NOW via the Help section. If unresolved, contact Citizens Advice for guidance and next steps: Citizens Advice - Cancelling a service. For card payments, consider Section 75 or a chargeback via your card issuer if eligible. If the service is in a regulated sector, use the relevant ombudsman following Citizens Advice advice.
What to do after cancelling NOW
Check final billing
After cancellation check for a confirmation email within 3 hours. Confirm the date your viewing access ends - for flexible plans you can watch until the next payment date; for minimum-term plans access ends at the end of the term.
Account data and reactivation
Your account details remain available for reactivation. If you want to delete personal data, contact NOW support and request account deletion. If you cancel during the 14-day cooling-off period and are entitled to a refund, it should be issued within 14 days to the original payment method.
Next steps and practical checklist
Follow this checklist to cancel NOW and protect your rights.
- Sign in to your NOW account on a desktop, laptop or tablet.
- Go to Membership & Payment and select Cancel membership for each membership you have.
- Save or screenshot the on-screen confirmation and keep the confirmation email (arrives within 3 hours).
- If on a minimum-term plan, note the end date; remaining payments will be taken until term end.
- If you are within 14 days of purchase and want a refund, submit the request via the Help section with name, NOW username and email.
- For Sports Day Memberships bought in the last 14 days and not activated, contact customer service and have your order reference ready.
- If you bought via Apple and have no NOW account, cancel via Apple subscriptions.
- If you need to escalate, contact Citizens Advice: Citizens Advice - Cancelling a service.
Plans
Entertainment (6-month minimum term)
£3.99
/ mois
Same content as Entertainment with a 6-month minimum term; cancellation effective after minimum term.
Same content as Entertainment with a 6-month minimum term; cancellation effective after minimum term.
Cinema (Flexible)
£9.99
/ mois
Blockbusters and Sky Original movies. Ads included. Cancel anytime.
Blockbusters and Sky Original movies. Ads included. Cancel anytime.
Sports Month Membership
£34.99
/ mois
Access to all 12 Sky Sports channels, Sky Sports+ stream. No contract, cancel anytime.
Access to all 12 Sky Sports channels
Sky Sports+ stream. No contract
cancel anytime.
Sports Day Membership
£14.99
/ mois
24 hours access to Sky Sports channels for £14.99. No contract.
24 hours access to Sky Sports channels for £14.99. No contract.
No commitment. Billoff helps you cancel or adjust your NOW subscription without hunting down every detail alone.
Pros & cons
Pros
Cancel via website and continue watching until the next payment date for flexible plans.
Clear cooling-off rights under Consumer Contracts Regulations 2013 with refund during 14 days.
Range of plans including monthly sports and single day sports access at £14.99.
Cons
Cancel option not available in NOW apps or on Smart Stick and many smart TV devices.
Minimum-term plans (6 months) mean cancellation takes effect only at term end.
NOW generally does not provide refunds outside statutory rights and specific exceptions.
Competitors & alternatives
Below are common alternatives people compare for this type of subscription.
Sleek
£60
/ mois
Accounting and company services with assigned accountants - not a streaming service.
Competitor not publicly disclosed
/ mois
Pricing and product details not published in the research
Competitor not publicly disclosed
/ mois
Pricing and product details not published in the research
Countries where NOW is available
NOW is available in many countries. Here are several frequently cited markets:
United Kingdom
Subscription & cancellation
What you should know about NOW subscription and cancellation terms:
Subscription type
Automatic monthly or yearly renewal. Billing is handled by the primary account or the signup platform.
Renewal
Renewal runs automatically at the end of each billing period while the subscription stays active.
Cancellation
Cancel from account settings or the app store used at signup. Access usually continues until the paid period ends.
Refunds
Refunds depend on billing date, country, and payment channel.
Family plan
The family plan admin can add or remove members per the service’s household and age rules.
Commitment
Plan changes and cancellations follow the provider’s terms and local law.
Billoff simplifies cancellation: we handle the cancellation process for your NOW subscription, whichever payment method you use.
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