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We generate and send your cancellation letter to Prima by registered mail
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Digital registered letter with receipt of acceptance
Subject : Cancellation of Prima agreement
Learn how to cancel Prima subscriptions in the UK in 2026. Step-by-step methods, rights under UK law, refund rules and a 4.8/5 app rating summary.
| Item | Value |
|---|---|
| Fastest method | App Store / Google Play - disable auto-renewal in the device app settings for immediate stop of future renewals |
| Effective delay | Subscription remains active until the end of the current paid period; app auto-renew must be turned off at least 24 hours before period end to prevent renewal |
| Notice period | 5 days for product subscriptions before next delivery; 30-90 days for memberships per Prima terms |
| Cancellation fee | Not published by Prima |
| Minimum commitment | 3 months (shortest published paid plan: 3-month app subscription) |
| Phone + hours | Not published by Prima |
| Postal address for registered letter | Prima, Crown Way, CF14 3UZ Cardiff, United Kingdom |
Prima is a consumer brand offering plant-based wellness and personal care products and a magazine/digital content service. The company operates digital magazine subscriptions and product subscriptions in the UK market.
Prima sells digital magazine subscriptions and memberships that include both print and digital access, app downloads and periodic product subscriptions. Digital subscriptions are available through the Prima app and third-party storefronts such as the App Store.
Prima targets customers interested in wellness, stress relief and practical lifestyle content. Membership and app offers include promotional pricing and bundled digital access to back issues.
| Headquarters | Santa Monica, United States |
| Founded | 2018 |
| Employees | ~13 |
| Support email | [email protected] |
| Annual revenue | $17M |
| Method | Steps summary | Estimated time | Proof obtained | Difficulty |
|---|---|---|---|---|
| Web (Account) | Log in to prima.co or membership portal and use account settings to suspend or cancel subscription | 5-30 minutes | On-screen confirmation and confirmation email | Easy |
| iOS (App Store) | Open Apple ID subscriptions, turn off auto-renewal for Prima | 2-10 minutes | App Store subscription page shows renewal off; no refund of current period | Easy |
| Android (Google Play) | Open Google Play subscriptions, cancel Prima subscription to stop future renewals | 2-10 minutes | Google Play confirmation email and subscription status | Easy |
| Phone | Call customer service to request cancellation or queries | Variable - waiting times possible | Call reference number if provided | Medium |
| Email support ([email protected]) with cancellation request including order details | 24-72 hours for reply | Reply email from support | Medium | |
| Post (Recorded Delivery) | Send a signed cancellation letter by Recorded Delivery to Prima address | 3-10 days for delivery plus processing | Proof of posting and proof of delivery | Easy |
You have a legal 14-day cooling-off period for online or phone contracts under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. The 14 days start the day after you enter the contract. To get a full refund, cancel within 14 days and return goods where required. If you asked Prima to start digital content download or services during the 14 days and expressly agreed to immediate supply, Prima may keep payment proportionate to the content supplied.
Applicable law: Consumer Contracts Regulations 2013.
If you move and the service cannot be provided at your new address, check your membership terms for a right to terminate. Provide proof of new address such as a signed tenancy agreement or utility bill and a copy of your membership details. Prima's published terms note notice periods of 30-90 days for memberships; use Recorded Delivery for proof.
Applicable law: Consumer Rights Act 2015 for fairness of terms.
If Prima increases a subscription price mid-term, check your contract. If the terms allow automatic increases, you can object and treat the change as a breach if the rise is not permitted by the contract. Keep the notice of price change and your membership details. If a price rise is not permitted by the contract, you can cancel and seek a refund for future charges.
Applicable law: Consumer Rights Act 2015 and CMA guidance on auto-renewal practices.
To cancel on the grounds of the subscriber's death, send a copy of the death certificate and the membership or order reference to [email protected] and to the postal address. Request account closure and refund for any unused paid period if the terms allow. Use Recorded Delivery for postal copies.
Applicable law: Consumer Rights Act 2015 for contract termination on change of circumstances.
If your membership has a fixed term (for example 3, 6 or 12 months as published in offers), the contract often renews automatically. Provide notice as required by the membership terms - typically 30-90 days before renewal. If notice is not given, you remain liable until the end of the notice period.
Applicable law: Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013 for renewal disclosures.
Research does not list specific Prima policies that accept particular legitimate grounds beyond the statutory cooling-off rights and standard contract termination clauses. For any claim, attach supporting documents such as invoices, proof of service, price change notices or identity documents. If Prima refuses an allowed termination, escalate to Citizens Advice.
No retention offers by Prima are documented in the available research. If you want to ask for a retention offer, contact support at [email protected] or call customer service if a phone number is provided in future communications. State your membership ID and ask for an alternative plan, discount or pause. Use Recorded Delivery if you send a postal request to retain proof of the request.
Use your actual plan price to compute yearly savings. Examples from published Prima plans:
Cheapest real alternative among listed competitors: Jaccountancy Solo Plan at £35 per month, annual cost £420. Calculation: 12 x £35 = £420 per year. This competitor is in a different service category but is the lowest priced competitor in the research set.
The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give a 14-day right to change your mind for most online and off-premises contracts. The Consumer Rights Act 2015 protects consumers from unfair contract terms and requires services to be performed with reasonable care and skill.
The Competition and Markets Authority monitors unfair auto-renewal and hard-to-cancel subscriptions. If Prima uses unclear renewal terms or makes cancellation difficult, you can complain to Citizens Advice and cite CMA guidance.
1. Complain to Prima support in writing and keep proof. 2. If unresolved, contact Citizens Advice for next steps: Citizens Advice - Cancelling a service. 3. For card payments above £100, consider Section 75 or ask your card issuer for a chargeback. 4. If the dispute relates to regulated sectors, contact the appropriate ombudsman.
After cancellation, confirm whether you retain access until the end of the billing period. For app-store subscriptions, disabling auto-renewal typically leaves you with access until expiry. For membership cancellations, keep screenshots of account status showing cancellation.
Request deletion of personal data if you want the account removed. Email [email protected] and request confirmation of data deletion or retention for legal reasons. Keep written confirmation.
If you cancelled within the 14-day cooling-off period you are entitled to a refund for the paid period, minus any proportionate charge for content supplied with your express consent. Refunds are processed to the original payment method. If no refund arrives within 14 days of approval, follow up in writing.
If you decide to re-subscribe, use the website or app to re-activate. Promotional prices may not be available again; treat re-subscription as a new contract.
Use this checklist to cancel and protect your rights.
£2.33
/ mois
Digital access to Prima magazine, automatic downloads of new issues, full magazine library, back issues available for purchase.
£2.33
/ mois
Digital access to Prima magazine, automatic downloads of new issues, full magazine library, back issues available for purchase.
£0.17
/ mois
Instant digital access to the latest issue and full Prima archive, unlimited access to ten years of back issues, download and read offline, Prima newsletter.
£1.00
/ mois
Both print and digital magazines, instant digital access, free pattern gift with every issue, daily puzzles in the app, member-only rewards.
£1.94
/ mois
12 digital issues, email delivery.
No commitment. Billoff helps you cancel or adjust your Prima subscription without hunting down every detail alone.
Below are common alternatives people compare for this type of subscription.
£60
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Sleek offers dedicated accountants and bookkeepers for UK businesses with fixed monthly fees and no long-term contracts.
£199
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Verity provides ongoing compliance, bookkeeping, and tax hygiene with clear escalation rules and human support.
£35
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Jaccountancy offers lower-cost solo accountant plans for sole traders and small businesses.
Prima is available in many countries. Here are several frequently cited markets:
What you should know about Prima subscription and cancellation terms:
Automatic monthly or yearly renewal. Billing is handled by the primary account or the signup platform.
Renewal runs automatically at the end of each billing period while the subscription stays active.
Cancel from account settings or the app store used at signup. Access usually continues until the paid period ends.
Refunds depend on billing date, country, and payment channel.
The family plan admin can add or remove members per the service’s household and age rules.
Plan changes and cancellations follow the provider’s terms and local law.
Billoff simplifies cancellation: we handle the cancellation process for your Prima subscription, whichever payment method you use.
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