Cancel Simple App the easy way

Product summary

Simple App is a financial app and wallet focused on managing both crypto and fiat currencies with features such as subscription coaching, AI tools and photo scanning. The product offers free and paid tiers called Simple Pro and Simple Premium.

Who runs it

Simple is headquartered in Vilnius, Lithuania. The company reports 187 employees and annual revenue of $20.6M. Co-CEO Alex Emelian is named publicly.

Quick company facts

Web / In-app cancellation

1. Open the Simple app on your device.
2. Tap the profile icon at the top of the Home or My Plan tab.
3. Enter the email address used for the subscription and verify with the code if requested.
4. On the subscription details page select "Turn-off auto-renewal" to cancel.
5. Keep any in-app confirmation or the verified email as proof.
6. Official guide: Simple help centre - cancel subscription.

iOS (Apple App Store)

1. Open Settings on your iPhone or iPad.
2. Tap your name (Apple ID), then select "Subscriptions".
3. Tap Simple in your active subscriptions.
4. Select "Cancel Subscription" and follow the prompts until you receive Apple confirmation.
5. Keep Apple confirmation email as proof; refunds for App Store purchases are handled by Apple.

Android (Google Play)

1. Option 1: Open the Simple app and follow the in-app cancellation instructions via your profile.
2. Option 2: Open the Google Play Store app, tap your profile icon, go to "Payments & subscriptions", then "Subscriptions".
3. Find Simple, tap it, and select "Cancel subscription".
4. Keep Google Play confirmation email; refunds for Play purchases are handled by Google.

Email

1. Email support to request cancellation at the app support address or the support address listed in the Terms of Service.
2. Use the support email olet provided: Terms of Service lists support channels; the public support email shown in company data is [email protected].
3. Include your account email, subscription details, and a clear request to cancel and to stop auto-renewal.
4. Keep the reply as proof.

Post (registered letter)

1. Prepare a signed cancellation letter with the email used for the account, subscription plan and request to cancel and stop renewals.
2. Send by registered post to: Simple App, Crown Way, CF14 3UZ Cardiff, United Kingdom.
3. Keep proof of postage and any reply from Simple as evidence.

Moving / change of residence

If you must cancel because you move to a location where Simple services are unavailable, provide proof such as a dated new address or utility bill. Simple's public resources do not list a specific moving policy; you should contact support with the evidence.

Applicable law: Consumer Rights Act 2015 for services performed with reasonable care.

Price increase

If Simple increases the price during your subscription, you may be entitled to cancel. Provide the notification of price increase (email or in-app message) and your cancellation request stating you do not accept the new price.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Death of subscriber

To cancel after the subscriber's death, send a copy of the death certificate and a request from the executor or next of kin to the support email. The research does not list a published process; include identity documents and proof of authority.

Applicable law: Consumer Rights Act 2015 for fair treatment of contract termination.

Legitimate ground accepted by Simple App (refund exceptions)

Research lists specific exceptions Simple accepts: a full refund if contact is made within 30 days after a subscription charge; for commitment subscriptions, contact support within 7 days in some cases to avoid future months' charges; EEA/UK residents may cancel within 14 calendar days for website subscriptions unless they consented to immediate start.

Required proof documents: proof of purchase, account email, date of charge, and a written request to support (example address: [email protected] for some moves products).

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

End of commitment

If you have a fixed commitment period, Simple's public material states cancellation is generally not allowed until the commitment expires, except where specific exceptions apply. Provide the original purchase confirmation and request early termination only if covered by statutory rights or a listed exception.

Applicable law: Consumer Rights Act 2015.

Cooling-off period (14 days)

For purchases concluded online or off-premises, EEA and UK residents have a 14 calendar day cooling-off right to cancel website subscriptions and obtain a full refund, unless they expressly consented to immediate start and acknowledged the loss of withdrawal right. To exercise this right contact support by email or post with your request.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Before you cancel: negotiate

Research does not list a regular published retention programme from Simple App. To request retention offers, email support including your account email and subscription details and ask for any available discount codes or a temporary pause. Mention existing public discount codes such as REACH60 or TOP70 when asking for a price match or one-off reduction.

What cancelling saves you - concrete math

Example calculation using real prices from research: if you pay Simple Pro at £29.99 per month, annual cost is 29.99 x 12 = £359.88 per year. Cheapest competitor listed is Keepr at £9 per month which is 9 x 12 = £108 per year. Yearly saving by switching from Simple Pro at £29.99 to Keepr at £9: 359.88 - 108 = £251.88 per year.

Other real prices from research: Simple Pro reported low-end £14.49 and high-end £48.99; Simple Premium reported £29.99 and £59.99; Free tier is £0 per month. Use those figures when comparing plans and promotions.

Key UK consumer law

Two main UK laws apply: the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (14-day cooling-off right for online and off-premises contracts) and the Consumer Rights Act 2015 (services must be performed with reasonable care and skill; unfair contract terms are not binding).

Auto-renewal and the regulator

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. If Simple uses unclear renewal terms you may complain to Citizens Advice for guidance or escalate.

How to escalate a dispute

1) Complain to Simple first by email to the support address and keep records. 2) If unresolved, get help from Citizens Advice: Citizens Advice - cancelling a service. 3) If you paid by credit card, consider Section 75 or a chargeback via the card issuer for qualifying payments. 4) If the product is financial or regulated, check whether the Financial Ombudsman Service applies.

Check access and final billing

Keep confirmation of cancellation and monitor your bank or card for any further charges. If you cancelled in-app, verify the auto-renewal is turned off in your subscription settings.

Data and account re-activation

If you want to keep account data, export or screenshot any items you need before deleting the account. Re-activation is generally possible by signing back in and resubscribing; retention of past data is subject to Simple's data retention rules (not publicly disclosed in detail).

If a charge appears after cancellation

If you are billed after cancellation, contact support with proof of cancellation. For App Store or Google Play purchases, contact Apple or Google for refund requests; Simple cannot directly refund those purchases per its public policy.

Use this short checklist to complete your cancellation and protect your rights.

• Open the Simple app and turn off auto-renewal via profile (take a screenshot of the confirmation).
• If you used Apple or Google, cancel in the App Store / Play Store and keep the confirmation email.
• Email support to confirm cancellation and request written confirmation; keep the reply.
• If you paid by card and the trader will not refund, collect evidence and contact your card issuer about chargeback or Section 75.
• If within 14 days of purchase on the website, exercise the cooling-off right in writing and request a refund.
• Save receipts, dates, screenshots and any correspondence for 6 months.