Cancel Simple the easy way

Service summary

Simple is a digital banking and personal finance app developed by Simple Finance Technology Corp. It focuses on budgeting, saving and subscription-style premium features such as Simple Pro and Simple Premium available as in-app purchases.

Who uses Simple

The app targets everyday banking users who want budgeting tools, photo-based nutrition feedback in some product offerings, workout plans and integration with Apple Health on iOS. Target users are individuals seeking confidence in money management and tools to track spending.

Company facts

Web / Simple website

1. Sign in to your Simple account on the website.
2. Open Account settings and locate Subscriptions or Billing.
3. Turn off automatic renewals or click Cancel next to the subscription.
4. Keep a screenshot of the cancellation screen and save any confirmation email from support.

iOS / Apple App Store

1. On your iPhone or iPad, open Settings and tap your name.
2. Tap Subscriptions and select the Simple subscription.
3. Tap Cancel Subscription and confirm. Cancellation prevents future billing but allows access until the period ends.
4. Save the Apple confirmation email or screenshot.

Android / Google Play

1. Open the Google Play Store app.
2. Tap your profile icon, then Payments & subscriptions, then Subscriptions.
3. Select Simple and tap Cancel subscription. Follow the on-screen steps.
4. Keep the Google Play confirmation email or screenshot.

Email

1. Compose an email to [email protected] or [email protected] from the address on file.
2. Include your full name, account email, subscription name and explicit request: "Please cancel my subscription immediately."
3. Attach any account ID or last four digits of the card used if known.
4. Save the reply from support as proof.

Post (registered letter)

1. Write a signed letter including your full name, account email, subscription name and request to cancel.
2. Send it by registered post to: Simple, Crown Way, CF14 3UZ Cardiff, United Kingdom.
3. Keep the registered-post receipt and any reply from Simple as proof.

Moving / Change of residence

If you move country and Simple no longer supports service in your new country, request cancellation by emailing support with proof of new address such as a utility bill or tenancy agreement. Simple's terms require you to notify support; the company must process the request as a contractual change. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Price increase

If Simple increases the recurring subscription price and you do not accept the increase, you may cancel before the new price takes effect. Provide the notice of price change and your cancellation request by email. If the increase is an unfair contract term, you can rely on the Consumer Rights Act 2015 to challenge disproportionate penalties.

Death of subscriber

Notify Simple by email and provide a copy of the death certificate and proof that you are the executor or next of kin. Simple's customer support must stop future billing when provided with valid documentation. Applicable law: Consumer Contracts Regulations 2013 for refunds where a distance contract applies.

Legitimate ground accepted by Simple

Research did not list a public list of accepted legitimate grounds. The refund policy and terms state commitment subscriptions cannot be canceled during the commitment unless exceptions apply. To request an exception, send supporting documents to [email protected]. Applicable law: Consumer Rights Act 2015 for service quality and unfair terms.

End of commitment

If your subscription is a commitment subscription, you generally cannot cancel until the commitment period ends unless an exception in Simple's Cancellation & Refund Policy applies. Provide the contract or purchase receipt to confirm end date. Applicable law: Consumer Rights Act 2015.

Cooling-off period (14-day right)

For contracts concluded online or off-premises, you have a 14-day cooling-off right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. The 14-day period starts the day after you receive the confirmation or the contract date, whichever is later. To exercise it, notify Simple by email or post within 14 days; Simple must refund within 14 days of receiving your cancellation. If you asked Simple to start the service during the 14 days and downloaded or streamed digital content with your consent, you may owe a proportionate charge. Applicable law: Consumer Contracts Regulations 2013.

Before you cancel: negotiate

Research shows no public, consistent set of retention discounts for Simple. To request a retention offer, email [email protected] or [email protected] and state your account email, the subscription to cancel and ask: "Please offer available retention plans or discounts to keep my subscription." Keep all replies. If you subscribed through Apple or Google Play, note that App Store and Google Play handles billing and retainment offers may be limited by those platforms.

What cancelling saves you - yearly math

Below are real monthly prices found for Simple Pro and Simple Premium in the App Store listings. Yearly cost is monthly price times 12.

Simple Pro examples found:

• £14.49 x 12 = £173.88 per year
• £26.99 x 12 = £323.88 per year
• £28.49 x 12 = £341.88 per year
• £37.99 x 12 = £455.88 per year

Simple Premium example:

• £59.99 x 12 = £719.88 per year

Cheapest real alternative from competitors in research: ANNA at £12.90 per month. Annual cost: £12.90 x 12 = £154.80 per year. Example saving if you unsubscribe from a Simple Pro at £14.49 per month and move to ANNA: £173.88 - £154.80 = £19.08 saved per year. If you cancel a Simple Premium at £59.99 and switch to ANNA: £719.88 - £154.80 = £565.08 saved per year.

Key UK consumer law

Your rights are protected by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The Consumer Contracts Regulations provide a 14-day cooling-off period for distance and off-premises contracts. The Consumer Rights Act requires services to be performed with reasonable care and skill and protects against unfair contract terms.

Auto-renewal and unfair practices

The Competition and Markets Authority treats hard-to-cancel subscriptions and unclear auto-renewal terms as potentially unfair. Businesses must give clear cancellation instructions and must not continue charging after a valid cancellation within the statutory window.

How to escalate

First complain to Simple by emailing [email protected] or using any published support channel. If Simple does not resolve your complaint, get independent help from Citizens Advice and use the statutory escalation routes such as chargeback through your card issuer or Section 75 for qualifying card payments. See guidance at Citizens Advice - cancelling a service. For the 14-day rules see the primary legislation at Consumer Contracts Regulations 2013.

Check access and final billing

After cancellation, keep any access until the paid period ends unless you canceled under a cooling-off right and requested an early stop. Review your bank or card statements for any charges after your cancellation date and keep the confirmation message from Simple as proof.

Download your data

If you want transaction history, budgets or saved data, export or screenshot the information before your account access ends. Email [email protected] if the app does not provide a direct export option.

Re-activation

If you decide to re-subscribe later, you can re-subscribe through the original platform (website, Apple App Store or Google Play). Re-activation terms and any promotional pricing may differ from your prior subscription.

Use this checklist after you decide to cancel to ensure clear proof and minimise unexpected charges.

• Locate the cancellation confirmation screen or save the email from Simple.
• If you cancelled in Apple or Google Play, keep the platform confirmation email or screenshot.
• Note the cancellation date and the subscription end date shown in the confirmation.
• If you cancelled during the 14-day cooling-off period, request a refund in writing and keep the reply.
• Review your card statement for any charges in the 14 days after cancellation and prepare to request chargeback if Simple continues charging without valid contract basis.
• If you mailed a registered letter, keep the postal receipt and tracking number.
• If you need help, gather all evidence and contact Citizens Advice or your card issuer for escalation.