Cancel Which the easy way

Overview

Which? is a UK-based consumer advice organisation that publishes independent product and service reviews, provides consumer guidance and offers paid membership plans that include full access to content, helplines and which? magazine. The organisation operating Which? Limited is part of The Consumers' Association.

Main services

Which? offers paid subscriptions including digital access, print magazine options and specialist services such as Which? Money and a Legal Advice subscription. Paid plans give members access to reviews, bespoke helplines and magazine issues.

Company facts

Cancel via Web (My Account)

1. Sign in at your Which? account on Which help - membership.
2. Open the cancellation section in My Account and follow the on-screen prompts.
3. Save or screenshot the on-screen confirmation and keep any confirmation email.
4. Note: cancellations made this way take effect at the end of the paid subscription term.

Cancel via iOS / Apple App Store

1. Open Settings on your iPhone or iPad and tap your Apple ID.
2. Select Subscriptions and find the Which? subscription.
3. Tap Cancel Subscription to stop auto-renewal. Access continues until the end of the paid period.
4. Which? cannot cancel or manage App Store subscriptions on your behalf; Apple handles refunds and cancellations via reportaproblem.apple.com.

Cancel via Android / Google Play

1. Open the Google Play Store app and tap your profile icon.
2. Tap Payments and subscriptions then Subscriptions and select Which? if listed.
3. Tap Cancel subscription to stop renewals. Access continues until the end of the paid period.
4. For refunds and management of in-app purchases, use Google Play support.

Cancel by Phone

1. Call Member Services on 029 2267 0000 (Mon-Fri 09:00-17:00, Sat 09:00-13:00).
2. Confirm your name, membership number and cancellation date with the advisor.
3. Request a confirmation email or reference number and save it.

Cancel by Email

1. For Legal Advice subscriptions email [email protected] or [email protected] as appropriate; general membership queries use the contact methods on Which help pages.
2. Include your full name, membership number and desired cancellation date.
3. Keep the reply email as proof.

Cancel by Post

1. Write a signed letter including your name, membership number and desired cancellation date and send it to the official address: Which, Crown Way, CF14 3UZ Cardiff, United Kingdom.
2. Use a tracked or signed-for service and keep the receipt as proof.
3. Allow time for processing; request confirmation by email or post.

Cooling-off period (14 days)

If you cancel within the initial 14-day cancellation period you are entitled to a full refund unless you have used services that the terms exempt. Digital-only memberships: the 14-day period ends 14 days after taking out membership. For memberships that include a print magazine, the 14-day period ends 14 days after receiving the first print magazine. See the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for cooling-off rules.

Price increase

If Which? increases the price in a way that affects your subscription you may have rights to cancel for a change of contract. Provide the renewal notice or evidence of the price change as proof. If Which? makes an adverse change you may be entitled to immediate cancellation and a refund under the terms and under general consumer law.

Moving abroad

If you move outside the United Kingdom and the service is no longer available in your new country, supply proof of new address such as a utility bill or change-of-address documentation. Which? will assess the request in line with its terms and may allow cancellation.

Death of subscriber

To cancel for the death of a subscriber send a copy of the death certificate and the membership details to Which? customer services. The organisation will process the cancellation and discuss any refund according to the terms.

Legitimate ground (service change or regulatory block)

Which? may offer immediate refunds or pro-rata refunds where it cannot supply services due to regulatory reasons or if there is a serious breach of contract. Keep written confirmation from Which? showing the reason for termination. Consumer Rights Act 2015 covers unfair contract terms and the requirement to provide services with reasonable care and skill.

End of commitment

For annual plans the minimum commitment is one year. Cancel before renewal to prevent the next annual payment. After the first year there is a 14-day cancellation period following renewal for a full refund of the renewal payment; after this period cancellation takes effect 30 days after the request with a pro-rata refund for remaining days.

Legal reference

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The CMA oversees fair cancellation and auto-renewal practices in the UK.

Before you cancel: negotiate

Which? may offer retention options if you contact Member Services or Live Chat. The research does not list specific guaranteed discounts from Which? for retention, so ask for offers directly by phone on 029 2267 0000 or via Live Chat. Ask an advisor for any promotional lower-price annual offers or reduced renewal prices when discussing cancellation.

What cancelling saves you - yearly calculation

Use plan prices below to compute yearly savings by cancelling a paid plan now.

Which? Digital monthly £9.99 x 12 = £119.88 per year.

Which? Digital annual £89.00 per year.

Which? Full Access monthly £11.99 x 12 = £143.88 per year.

Which? Full Access annual £109.00 per year.

Which? Magazine annual £79.00 per year.

Which? Money Subscription monthly £4.99 x 12 = £59.88 per year; annual £49.00 per year.

Example saving: if you currently pay Which? Full Access monthly £11.99, cancelling saves £11.99 per month or £143.88 per year.

Cheapest real alternative

Free alternatives for consumer advice include MoneySavingExpert and Citizens Advice at £0 per month or £0 per year. Expert content platforms such as ExpertSure provide comparison guides but do not publish simple subscription prices.

Key UK consumer law

Two primary protections apply: the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 which provide a 14-day cooling-off period for most online service contracts, and the Consumer Rights Act 2015 which requires services to be performed with reasonable care and skill and prevents unfair contract terms.

Auto-renewal and the CMA

The Competition and Markets Authority (CMA) expects clear information for auto-renewal and fair cancellation processes. If you consider Which?s renewal or cancellation terms to be unfair contact Which? first, then escalate to Citizens Advice or the CMA if unresolved.

How to escalate

1. Complain to Which? in writing and keep a copy. 2. If unresolved, get guidance from Citizens Advice and consider escalation to an appropriate ombudsman if the subscription relates to regulated services. 3. For card payments you may use Section 75 or ask your card issuer for a chargeback where eligible.

Access and final billing

When you cancel, you will usually retain access until the end of the paid period. For monthly memberships cancelled after the 14-day period, the membership ends the day before the next payment and no further payments are taken. For annual renewals, check the 14-day post-renewal refund window.

Data and account

Request confirmation of what personal data Which? retains. Ask Which? to delete or anonymise your account data where permitted by law and keep the confirmation email as proof.

Re-activation

You may re-subscribe at any time. Promotional prices announced to new subscribers often exclude returning members. Keep screenshots of any special offers if you plan to re-join later.

Use this checklist to cancel and document your cancellation:

• Log in to My Account and attempt cancellation; save on-screen confirmation.
• If using Live Chat, download or copy the chat transcript.
• If calling 029 2267 0000, ask for a reference and request an email confirmation.
• If sending post, use tracked postage to Which, Crown Way, CF14 3UZ Cardiff and keep the receipt.
• If you paid via Apple App Store, cancel via your Apple ID and request refunds via reportaproblem.apple.com.
• Check if you are within a 14-day cooling-off period for a refund; if so, request the refund in writing.
• Keep all confirmations and timestamps for at least 6 months in case of dispute.