Cancel Wild the easy way

Who they are

Wild is a personal care company trading as Wild Cosmetics Ltd. The brand promotes vegan formulations, refill options and reduced-plastic packaging. The company was founded in 2019 and operates e-commerce subscriptions for deodorants and refill packs.

What they sell

Wild sells starter kits, refill packs and recurring subscriptions for deodorant. Refill packs are treated as hygiene-sensitive items in their returns terms.

Quick company facts

Web (account) - step by step

1. Sign in to your Wild account at the Wild website.
2. Open the Subscriptions or My Orders section and locate the active subscription.
3. Select Cancel subscription and follow the on-screen confirmation.
4. Check that your next order date is removed or shows as cancelled; keep a screenshot.
5. If needed, contact support at Wild support - cancellation page.

iOS - step by step

1. Open Settings on your iPhone, tap your name and then Subscriptions.
2. Find the Wild subscription purchased via App Store and tap Cancel Subscription.
3. Keep the Apple cancellation confirmation email or screenshot for proof.

Android - step by step

1. Open the Google Play Store, tap your profile and go to Payments and Subscriptions then Subscriptions.
2. Select the Wild subscription and Cancel subscription.
3. Keep the Google Play cancellation confirmation email or screenshot.

Email / Help form - step by step

1. Use Wild's help centre form or email [email protected] with your order number and request to cancel.
2. For one-time purchases, include order number and request amendment within one hour of ordering.
3. Save the reply from support as proof of cancellation.

Post (registered letter) - step by step

1. Write a signed cancellation letter including your name, address, order number and explicit instruction to cancel the subscription.
2. Send by recorded delivery to Wild, 123 Hackney Road, E2 7QX London, United Kingdom and keep the proof of postage.
3. Allow postal transit and processing time and keep delivery confirmation.

Cooling-off - right to cancel (distance sales)

If you bought goods online you have a 14 day right to cancel under the Consumer Contracts Regulations 2013, counting from the day you receive the goods. To use this right, inform Wild within 14 days and return the goods. Wild must refund within 14 days of receiving the goods back or receiving evidence of return. See Consumer Contracts Regulations 2013 and Which? guidance.

Price increase

If Wild raises recurring prices mid-contract, check your contract terms. If the increase breaches the contract terms and you do not accept it, you have the right to end the contract. Provide the price change notice as proof and reference the contract clause.

Moving address

Moving is not an automatic legal ground to cancel a subscription. Contact Wild support and provide proof of new address to request cancellation. The company does not publish a guaranteed rule that moving permits immediate termination.

Death of subscriber

In the event of death of the account holder, contact support and provide a death certificate and proof of estate authority. Wild's public pages do not list a formal process; evidence is required.

Faulty goods or not as described

If an item is faulty or not as described, Wild will consider a refund or replacement at their discretion. Wild asks customers to contact them within 14 days of spotting the fault, provide an order number, description and a video or photo of the fault. Refill packs are non-refundable for change of mind but are refundable if faulty. See Wild refund policy.

Delivery problems

If an order is not received 2 weeks after shipping confirmation, contact Wild. Refunds may not be processed if the issue is reported more than 3 months after the order date. Keep order number and delivery tracking as proof.

Before you cancel - how to ask for a retention offer

Wild's published support pages do not list standard retention discounts or downgrade options. There is no publicly reported retention offer. To request a better price or a pause, contact support at [email protected] or the help form and state your desired change (pause, lower frequency or single-shipment). Keep all replies for proof.

What cancelling saves you - yearly savings examples

Use these concrete prices from public listings to calculate annual savings if you stop a recurring plan.

Example 1 - £22.99 per month plan: £22.99 x 12 = £275.88 per year saved.

Example 2 - £22.49 per month plan: £22.49 x 12 = £269.88 per year saved.

Example 3 - £13.49 per month plan: £13.49 x 12 = £161.88 per year saved.

Example 4 - Weekly VIP at £14.49 per week: £14.49 x 52 = £753.48 per year saved.

Cheapest alternative from competitors listed in this guide: Experi at £9 per month equals £9 x 12 = £108 per year. If you cancel a £22.99 plan and switch to a £9 per month alternative, your net annual saving is £275.88 - £108 = £167.88.

Key UK consumer law

Two main legal protections apply: the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The Regulations give a 14 day cooling-off period for distance sales. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prevents unfair contract terms.

Auto-renewal and unfair practices

The Competition and Markets Authority treats hard-to-cancel subscriptions and unclear renewal terms as potential unfair practices. If you face unclear renewal terms or difficulty cancelling, cite the CMA guidance when complaining.

How to escalate

1) Complain to Wild first, using support channels and keeping records. 2) If unresolved, contact Citizens Advice and Trading Standards. 3) For card payments, consider a Section 75 claim for qualifying credit card purchases or a chargeback with your card issuer. For further reading see Citizens Advice - cancelling a service.

Check final billing

After cancellation, verify your payment method and check that no new charge appears. If an order was placed before cancellation, that order cannot be cancelled once paid. Keep your bank or card statements for any disputed post-cancellation charge.

Access and deliveries

If you cancelled a subscription before renewal, confirm in your account that the subscription status shows cancelled and that there is no upcoming delivery date. For one-time orders amended within one hour, await support confirmation.

Data and account reactivation

If you want to keep purchase history, do not delete your account. You can usually reactivate a subscription by signing in and re-subscribing. Contact support to confirm how long Wild retains account data if you request deletion.

Follow this checklist to cancel and protect yourself.

• Log in to your Wild account and cancel the subscription; take a screenshot.
• If purchased through Apple or Google, cancel via the App Store or Google Play and save the confirmation.
• If you ordered a one-time purchase and need to change it, contact Wild within 1 hour with your order number.
• Save all email replies and support tickets as proof of cancellation.
• Check bank/card statements for unexpected charges for 60 days after cancellation.
• If goods are faulty, provide photos or video and your order number within 14 days of discovering the issue.
• If you must escalate, contact Citizens Advice and Trading Standards and prepare your evidence.