Cancel Amazon Prime the easy way

Overview of the service

Amazon Prime is a subscription that bundles fast UK delivery, streaming video and music, reading benefits and gaming perks into a single plan. It is offered on Amazon.co.uk and includes delivery, Prime Video, Amazon Music Prime and other features listed by Amazon.

Main benefits

Key benefits for UK Prime members include Unlimited One-Day Delivery, Prime Video (ad-supported by default), Amazon Music Prime, Prime Reading, Amazon Photos, Prime Gaming and occasional member-exclusive deals.

Quick company facts

Web (detailed steps)

1. Go to your account at Amazon.co.uk and sign in.
2. Open 'Your Amazon Prime Membership'.
3. Select 'Manage' then choose 'Update, Cancel and More'.
4. Choose 'End now' to stop benefits immediately or 'End on renewal date' to keep benefits until the paid period ends.
5. Save or screenshot the confirmation and check for a confirmation email.

iOS (detailed steps)

1. Open Settings on your iPhone or iPad.
2. Tap your Apple ID, then Subscriptions.
3. Find Amazon or Amazon Prime and cancel from Apple Subscriptions if the charge is billed by Apple.
4. Check for an email confirmation from Apple or Amazon.

Android (detailed steps)

1. Open the Google Play Store app and tap your profile.
2. Tap Payments and Subscriptions then Subscriptions.
3. Select the Amazon or Prime subscription and tap Cancel subscription.
4. Keep the Google Play confirmation for proof.

Phone (detailed steps)

1. Sign in to Amazon.co.uk and use Help to request a callback or find phone contact options.
2. Ask the agent to cancel your Prime membership and request 'End now' or 'End on renewal date'.
3. Write down the reference number and request a confirmation email.

Email / Post (detailed steps)

1. Send a message through Amazon's contact form or email associated with your account asking to cancel your Prime membership.
2. Alternatively send a registered letter to Amazon Prime, 60 Holborn Viaduct, EC1A 2FD London, United Kingdom and keep the postal receipt.
3. Retain any reply as proof.

Official cancellation instructions are available on Amazon's help pages: Amazon Prime membership help.

Cooling-off period (14 days)

If you signed up online you have a 14-day cancellation right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. The 14-day period starts when the contract is entered into. To rely on this right, notify Amazon within 14 days and request a refund. If you asked Amazon to start the service during the 14-day period, you can still cancel but Amazon may deduct a proportion for the service provided. Applicable law: Consumer Contracts Regulations 2013 - legislation.gov.uk.

End of commitment

Amazon Prime has no minimum contract length. You can cancel at any time. Choose 'End now' to stop benefits immediately or 'End on renewal date' to keep benefits until the paid period ends. No penalty applies. Applicable reference: Amazon Prime terms.

Price increase

Amazon's public help material does not set a special statutory right to cancel solely because of a price increase beyond normal contractual notice. You can avoid a rate increase by cancelling before the renewal date. Save cancellation confirmation as proof. Applicable law: Consumer Contracts Regulations 2013 for distance contracts; review Amazon Prime Terms for contractual details: Prime Terms and Conditions.

Death of the subscriber

Amazon's published documents do not list a special process for death of an account holder. The practical step is to contact Amazon customer service, provide a copy of the death certificate and account details and request account closure. Keep any Amazon reply as formal proof.

Legitimate grounds and termination by Amazon

Amazon states it may terminate membership immediately for material breach, fraudulent use or misuse and in those cases no refund will be given. If Amazon terminates your membership for these reasons, you will be notified. Required proof for disputes is the account activity and any correspondence. Applicable reference: Amazon public help material and Terms.

Third-party sign-up or app-store billing

If you signed up via Google Play you must manage and cancel through Google Play Subscriptions. If billed by Apple you must use Apple Subscriptions. If signed up through another third party, contact that third party to cancel and request confirmation. Applicable reference: Amazon help pages note Android-specific handling.

Before you cancel: negotiate

Amazon retention offers reported in public guidance include an option to downgrade to Prime Video standalone for £5.99 per month or to switch to Prime Video only. When speaking to customer service ask to 'keep benefits at a lower price' and specifically request the Prime Video-only offer. Keep any offer as written confirmation by email before accepting.

What cancelling saves you - calculations

Compare the monthly full Prime price and common alternatives:

• Amazon Prime full monthly: £8.99 - yearly cost if paid monthly: 8.99 x 12 = £107.88.
• Amazon Prime annual: £95.00 - yearly cost: £95.00. Saving versus monthly payments: 107.88 - 95.00 = £12.88 per year.
• Switching to Prime Video-only (ad-supported): £5.99 per month - yearly cost: 5.99 x 12 = £71.88. Annual saving versus Prime monthly: 107.88 - 71.88 = £36.00 per year.
• Cheapest competitor (annual) from our list: Nextunlimited annual £22.50. Saving versus Prime annual: 95.00 - 22.50 = £72.50 per year.

Example: If you cancel Prime full monthly and keep Prime Video-only at £5.99, you save 3.00 per month and 36.00 per year. If you switch from monthly Prime to Amazon annual you save 12.88 per year.

Key UK consumer law

For online distance contracts the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 apply. These provide a 14-day cooling-off period for services bought online. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and limits unfair contract terms.

Auto-renewal and regulator guidance

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. If you think Amazon used unclear auto-renewal terms, raise the matter with Amazon and with Citizens Advice for next steps.

How to escalate

First complain to Amazon using your account contact options. If unresolved, contact Citizens Advice and, depending on the sector, the relevant ombudsman. For card payments you can use chargeback or Section 75 via your card issuer for qualifying payments.

Relevant references: Consumer Contracts Regulations 2013 and Amazon terms: Amazon UK conditions.

Access to benefits and timing

If you selected 'End now' Prime benefits stop immediately. If you selected 'End on renewal date' benefits continue until the paid period ends. Retain the cancellation confirmation email as proof of the chosen effective date.

Refunds and final billing

Amazon states a full refund is available if neither you nor anyone authorised to use your account has used any Prime benefits in the current membership period. If benefits have been used, Amazon may offer a partial refund based on usage. Prime memberships redeemed through a promotional or gift code are not refundable. To request a refund, contact Amazon via your account and keep the email response. See Amazon's refund guidance: Amazon refund and cancellation help.

Data and account continuity

After cancellation you retain your Amazon account for purchases. Streaming content licensed under Prime Video may remain available according to the licence and your account status. If you re-join Prime later you regain benefits subject to the then-current terms and prices.

Use this checklist to complete cancellation without losing important records.

• Find your billing/renewal date in 'Your Prime Membership'.
• Choose 'End now' or 'End on renewal date' and save the confirmation screenshot.
• Check whether you used any Prime benefits this period to assess refund eligibility.
• If billed via Google Play or Apple, cancel through Google Play Subscriptions or Apple Subscriptions and keep confirmation.
• Save any email or phone reference number from Amazon as proof.
• Cancel any linked third-party subscriptions (for example Deliveroo Plus if bundled).
• If you paid by credit card and dispute refund, keep bank statements for chargeback or Section 75 claim.