Cancel ASOS Premier the easy way

Service overview

ASOS Premier is an annual delivery subscription offered by ASOS that provides unlimited next-day delivery on qualifying UK orders and nominated-day delivery benefits for members.

Main features

The subscription is billed annually and aims to reduce delivery costs for frequent ASOS shoppers by offering unlimited next-day delivery on orders over the qualifying threshold and free standard delivery on all orders.

Availability and billing

ASOS Premier is an annual-only plan priced at £9.95 per year and auto-renews annually under the terms published by ASOS. The plan is limited to personal use and subject to a fair use policy.

Web (recommended)

1. Sign in to your ASOS account on the website.
2. Open the subscription or Premier page and select the withdrawal or cancel option.
3. Follow on-screen prompts and confirm cancellation.
4. Save the on-screen confirmation and check your email for confirmation.
5. If you want written proof, take a screenshot of the confirmation page and the email.

iOS and Android

1. Open the ASOS app and sign in to your account.
2. Tap Account then Subscriptions or Premier Delivery.
3. Select Cancel or Withdraw and confirm.
4. Wait for an email confirmation and keep the confirmation message as proof.

Phone

1. Call ASOS customer service on 0207 756 1000.
2. State you want to cancel ASOS Premier and provide account details.
3. Ask the agent to confirm immediate cancellation and to send a confirmation email.
4. Record the call reference number or agent name and save the email.

Email

1. Send a clear cancellation request from your account email address to ASOS customer support (use the contact route available in your account).
2. Include your full name, account email and statement that you want to cancel Premier Delivery.
3. Request confirmation by email and allow time for their response.
4. If no reply, follow up or use phone or post.

Post

1. Write a signed cancellation letter including your name, account email, and request to cancel ASOS Premier.
2. Post it to ASOS Premier, Hampstead Road, NW1 7FB London, United Kingdom by registered mail.
3. Keep proof of postage and a copy of the letter.
4. Allow 5-10 business days for processing after the letter arrives and request written confirmation.

Moving or relocation

If you are moving and need to cancel, follow the standard cancellation route in your account or by phone. ASOS Premier does not list a special relocation policy in public materials. Provide your account details and the effective date for cancellation. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for cancellation rights when services are arranged online.

Price increase

ASOS Premier details in research do not state a dedicated price-increase cancellation right in their public notes. If ASOS raises the subscription price at renewal and you do not accept the increase, cancel before the next billing date using the account withdrawal page or contact support by phone. If a price increase is unclear or could be an unfair contract term, you may raise a complaint referencing the Consumer Rights Act 2015 and the Competition and Markets Authority guidance on auto-renewal transparency.

Death of the subscriber

ASOS Premier accepts account closure on the death of the account holder. Required proof: a copy or scan of the death certificate and either the deceased's registered email address or an order reference number. After evidence is provided, ASOS will stop renewals if cancelled promptly. This is recorded in ASOS legitimate grounds notes from research.

Legitimate grounds accepted by ASOS Premier

The research lists death of the account holder as an accepted legitimate ground with required proof: death certificate (scan or photograph) and the deceased's registered email address or order reference number. For other grounds, contact support to explain the situation and provide supporting documents.

End of commitment

ASOS Premier requires a one-year minimum commitment because the plan is billed annually. To prevent renewal, cancel before the next billing date via your account or by contacting ASOS customer service. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for pre-contract information and cancellation rights.

Cooling-off (withdrawal) rights

You have a 14-day cooling-off period from the date the subscription becomes active on your account to withdraw and receive a full refund, provided you have not used the service during that period. If you request services during the cooling-off period and ASOS has supplied service, ASOS may deduct an amount for the service provided. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Before you cancel: negotiate

Research did not identify any published retention offers from ASOS Premier. If you want to ask for a retention incentive, call 0207 756 1000 and explain that you are cancelling; ask whether any offers, discounts, or extensions are available to retain your membership. Keep a record of the agent name and the exact offer terms in writing before accepting.

What cancelling saves you - yearly math

ASOS Premier price: £9.95 per year.

Yearly cost comparison examples:

• ASOS Premier annual cost: £9.95 per year.
• Boohoo Premier annual cost: £9.99 per year. Difference: £9.99 - £9.95 = £0.04 more with Boohoo.
• nextunlimited monthly cost: £3.50 per month x 12 = £42.00 per year. Difference versus ASOS: £42.00 - £9.95 = £32.05 more per year for nextunlimited if you chose monthly billing instead of ASOS annual.

Cheapest real alternative by annual price from the competitor list: Boohoo Premier at £9.99 per year. Cheapest by monthly billing is nextunlimited at £3.50 per month (equivalent £42.00 per year).

Consumer law that applies

United Kingdom consumer law that is relevant includes the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for the 14-day cooling-off period and provision of pre-contract information, and the Consumer Rights Act 2015 for services performed with reasonable care and skill and protection against unfair contract terms.

Cooling-off and refunds

The 14-day cooling-off period starts the day after the contract is entered and allows a full refund if the service has not been used. If ASOS supplies services during the cooling-off period at your express request, ASOS may charge for the services provided. For an explanation of consumer cancellation rights see Citizens Advice - cancelling a service.

Auto-renewal and unfair terms

The Competition and Markets Authority treats hard-to-cancel subscriptions and unclear auto-renewal practices as potentially unfair. If ASOS does not make renewal terms clear or makes cancellation difficult, you can raise a complaint citing CMA guidance and the Consumer Rights Act 2015 on unfair terms.

How to escalate

First complain to ASOS using the account support channels. If unresolved, get advice from Citizens Advice and consider chargeback or Section 75 for qualifying card payments. For returns and refund tools refer to consumer testing and guidance documented by Which. For corporate details see the ASOS plc annual report: ASOS plc annual report.

Check access and delivery benefits

After cancellation your ASOS Premier benefits will stop at the end of the current paid period or immediately if you cancel within the 14-day cooling-off period and are eligible for a refund. Confirm the effective date on your cancellation confirmation email.

Final billing and refunds

If you are within the 14-day withdrawal period and have not used Premier, request a full refund. Refunds are issued to the same payment method originally used unless otherwise agreed. If the cooling-off period has passed and you used the service, a pro-rata refund is not generally offered according to research.

Account data and re-activation

Your ASOS account remains active for shopping after Premier cancellation. To re-activate Premier, purchase the annual plan again when offered. Save all cancellation confirmations in case of billing disputes.

Follow this checklist to close your ASOS Premier membership cleanly and protect your refund rights.

• Sign in to your ASOS account and go to the subscription or Premier page to cancel online for immediate effect.
• Save or screenshot the on-screen confirmation and confirmation email as proof.
• If cancelling by phone, record the agent name and call reference and request a confirmation email.
• If you want a postal record, send a signed registered letter to ASOS Premier, Hampstead Road, NW1 7FB London, United Kingdom and keep the proof of postage.
• If within 14 days and you have not used the service, request a full refund and confirm the payment method for the refund.
• If you do not receive confirmation or a refund, escalate to Citizens Advice and consider payment provider options (chargeback or Section 75 for qualifying card payments).