Cancel My IQ the easy way

Product overview

My IQ is an online cognitive assessment and personal-development subscription service developed by Matlub Inc. The app offers IQ-style tests, personality diagnostics and expert-led cognitive courses intended to measure and improve cognitive performance.

How users pay and access

Access is sold as a short trial followed by auto-renewing subscriptions billed on weekly, 14-day or 28-day cycles depending on the plan purchased. Trials can cost £1.00 for 7 days and automatically convert into a paid subscription unless cancelled.

Company facts

Web (website account) - detailed steps

1. Sign in at My IQ account on the website.
2. Go to Account, then Subscription or Billing.
3. Click Cancel subscription and confirm the cancellation action.
4. Save or screenshot the confirmation page and await any confirmation email.

iOS (Apple App Store) - detailed steps

1. Open Settings on your iPhone or iPad.
2. Tap your name, then Subscriptions.
3. Find My IQ and tap Cancel Subscription.
4. Keep the Apple confirmation email or screenshot as proof.

Android (Google Play) - detailed steps

1. Open the Google Play Store app.
2. Tap Menu > Subscriptions.
3. Select My IQ and tap Cancel subscription, then follow instructions.
4. Cancellation stops auto-renewal; access remains until the end of the paid period. Save the Google Play confirmation email.

Phone - detailed steps

1. My IQ does not publish a customer phone number. If you have a number from prior communication, call and ask for cancellation, request a reference number.
2. If no phone number is available, use email or post (below).

Email - detailed steps

1. Send email to [email protected] from the email on your account.
2. Subject: "Cancel subscription - [your account email]". Include full name, subscription ID (if known), last 4 digits of the card used, and requested cancellation date.
3. Save the reply from My IQ as cancellation proof. If no reply within 48 hours, escalate with your bank or Google Play / Apple.

Post (registered letter) - detailed steps

1. Write a signed request to cancel your My IQ subscription. Include your name, account email and subscription start date.
2. Send by registered post to: My IQ, 6-18 High Street, LL57 1NP Bangor, United Kingdom.
3. Keep proof of postage and the delivery receipt as evidence.

Moving (change of residence)

My IQ does not publish a specific contractual right to cancel for relocation. If you need termination due to relocation, request a one-off cancellation by emailing [email protected] and include the new address and reason. Provide proof of move such as a tenancy agreement or new utility bill. The trader's acceptance is discretionary unless a specific term in your contract grants it.

Price increase

If My IQ increases subscription price during an active period and your contract contains an automatic renewal term without notice, you should receive notice of the price rise under fair-contract rules. You may cancel if you do not accept the new price. Keep the notice from My IQ and your cancellation email as proof. Refer to Unfair Terms guidance from the Competition and Markets Authority when disputing automatic price increases.

Death of the subscriber

To stop recurring payments after the death of a subscriber, send an email to [email protected] or a registered letter to the postal address with a copy of the death certificate and a short note requesting termination. Ask the payment provider or bank to block further charges if necessary. Keep proof of the document sent and any reply.

Legitimate grounds accepted by My IQ

Research did not list specific legitimate grounds published by My IQ. If you believe you have a legitimate ground (fraudulent charge, unauthorised transaction), collect evidence: bank statements, screenshots of charges and correspondence. For Google Play purchases, use Google Play refund channels first. For card payments, consider chargeback or Section 75 claim if applicable.

End of commitment

My IQ subscriptions have no minimum commitment and auto-renew until cancelled. Cancel before the next billing date to stop future charges. Keep cancellation confirmation. This reflects My IQ's stated "No minimum commitment" policy.

Cooling-off period (14-day right)

If you purchased a subscription online, you have a 14-day cancellation right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If digital content was supplied and you expressly agreed to immediate access, the right to cancel may be lost once download or streaming starts. To cancel under the 14-day right, inform My IQ in writing and request a refund. See the Regulations at Consumer Contracts Regulations 2013.

Before cancelling: negotiate

My IQ has no publicly reported retention offers. To request a retention offer, email [email protected] with subject "Retention request - cancel pending" and include your account email, current plan and the date you were billed last. Ask explicitly for a reduced rate or pause. If you bought via Apple or Google, also check the App Store/Google Play offers because some discounts are applied there.

What cancelling saves you - yearly calculations

Use these plan prices from available research to calculate annual cost:

• Trial: £1.00 for 7 days (one-off trial charge)
• Excellence plan (Standard): £29.99 billed every 28 days = £29.99 x 13 = £389.87 per year
• Starter: £17.31 billed every 28 days = £17.31 x 13 = £225.03 per year
• Premium: £25.96 billed every 14 days = billed 26 times = £25.96 x 26 = £674.96 per year (research annual figure shown as £337.52 based on a different billing assumption)
• Basic (weekly at $9.99): listed as £43.29 (research), annual listed £562.77

Example savings if you cancel an Excellence plan: £389.87 per year saved. Example savings if you cancel Starter: £225.03 per year saved.

Cheapest reasonable alternative for cognitive training from common apps: Peak at £4.99/month = £4.99 x 12 = £59.88 per year. If you switch from Excellence (£389.87/yr) to Peak (£59.88/yr) you save £329.99 per year (calculation: £389.87 - £59.88 = £329.99).

Key laws you can use

Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 provide a 14-day cooling-off right for most online purchases. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and limits unfair contract terms. The CMA enforces rules on clear information about auto-renewals and hard-to-cancel subscriptions.

How to escalate a dispute

Step 1: Complain to My IQ by email to [email protected] and keep copies of all messages.

Step 2: If you paid via Google Play or Apple, use their refund and dispute channels for subscription charges.

Step 3: If payment was by credit card and the charge qualifies, contact your card issuer to request a chargeback or Section 75 claim.

Step 4: If the issue remains unresolved, get advice from Citizens Advice and report unfair practices to the Competition and Markets Authority or local Trading Standards.

See the Regulations at https://www.legislation.gov.uk/uksi/2013/3134/2026-01-01.

Confirm access and final billing

After cancellation, verify whether you retain access until the end of the paid period. For Google Play purchases, access continues until the period end. Check your last billing date and bank or Google Play/Apple receipts to confirm no further charges.

Data and re-activation

If you wish to delete personal data, request account deletion by emailing [email protected]. If you later re-subscribe, keep a copy of your earlier cancellation confirmation to avoid disputes about timing of prior cancellations.

Follow this checklist to cancel cleanly and preserve rights.

• Find your subscription source: Google Play, Apple App Store or direct website.
• Cancel via the same channel used to subscribe before the next billing date.
• Save proof: screenshot, confirmation email, or registered post delivery receipt.
• If you want a refund, request it immediately and explain why (unused period, duplicate charge).
• If you do not receive confirmation, contact your bank to stop future charges and consider chargeback for unauthorised renewals.