Cancel Apollo.io the easy way

Overview

Apollo.io is a B2B sales intelligence and engagement platform created by ZenLeads, Inc. It combines a large contacts database, prospecting filters, outreach automation, and AI writing tools to support outbound sales and marketing teams.

Who uses it

Target users are B2B sales and marketing professionals at growth-stage companies (10-500 employees) where outbound prospecting and speed-to-contact are key competitive advantages.

Company facts

Web (Admin dashboard) - step-by-step

1. Sign in to your Apollo account as an account administrator.
2. Open Admin Settings.
3. Select Plan Overview.
4. Find the Cancel option and follow the on-screen prompts.
5. Complete any feedback forms and confirm cancellation.
6. Wait for the on-screen confirmation and a confirmation email.

Email - step-by-step

1. Compose an email from the account owner's email to [email protected].
2. Include account name, company name, registered email address and explicit request: "Please cancel our Apollo subscription, account [your account id/email], effective at the end of the current term."
3. Keep the sent message and request a written confirmation in reply.
4. If you do not receive confirmation, follow escalation steps in this guide.

Phone - step-by-step

1. Apollo does not publish a phone cancellation number; use dashboard or email as primary methods.
2. If you have an account manager or sales representative, call that contact and follow up by email to confirm the cancellation in writing.

Post - step-by-step

1. Write a signed cancellation letter including account name, company name and request to cancel at the end of the current term.
2. Send by registered mail to: Apollo.io, 440 N Barranca Ave #4750, 91723-1722 Covina, United States.
3. Keep the postal receipt and any delivery confirmation. Follow up by email to [email protected] requesting written confirmation.

Moving / change of business location

Apollo.io does not publish a location-based cancellation exception in its public materials. If you need to cancel because your business has moved, submit a cancellation request via the admin dashboard or to [email protected] and attach proof of move if you want a discretionary consideration. Apollo may consider exceptions at its sole discretion; there is no published policy requiring refunds for moves.

Price increase

If Apollo applies a price increase during an active Subscription Term, the Terms allow cancellation at the end of the current term. To challenge a price increase during a contract term, notify Apollo in writing and request non-renewal or a downgrade. Check your contract for any fixed-term pricing commitments. Applicable law: Consumer Contracts Regulations 2013 for cancellation rights at renewal where misrepresented terms are present.

Death of subscriber

Apollo.io does not publish a specific death-of-subscriber policy. If the account owner dies, the company should contact [email protected] and provide legal documentation such as a death certificate and proof of authority to act for the estate for account closure. Apollo has not published mandatory procedures for this scenario.

Legitimate ground - material breach or termination by Apollo

Research shows Apollo may refund prepaid fees pro-rata if Apollo terminates a paid subscription for convenience or if Apollo materially breaches the Terms and fails to cure. Required proof: written notice of termination from Apollo or evidence of material breach. Applicable law: Consumer Rights Act 2015 for services performed with reasonable care and skill.

End of commitment

Subscriptions renew automatically unless cancelled. Submit a non-renewal notice at least 30 days prior to the end of the Subscription Term to prevent renewal. Cancellations submitted through the dashboard are effective at the end of the current term. Applicable policy: Apollo Terms and the contract notice requirement in the Terms.

Cooling-off rights

Under the UK's Consumer Contracts Regulations 2013 consumers generally have a 14-day cooling-off period for most online contracts, with a refund entitlement unless the digital content exception applies. The UK Parliament has also set out renewal cooling-off rights in the Consumer Rights Act 2024; traders must provide a renewal cooling-off notice and cannot charge penalties. To exercise cooling-off, notify Apollo by a clear statement. Reference: Consumer Rights Act 2024 - cooling-off rights.

Before you cancel - how to negotiate with Apollo

Apollo's publicly stated Terms say the company may, at its sole discretion, provide a refund, discount or other consideration. There are no published standard retention offers. To request retention options, email [email protected] or contact your account manager and ask specifically for: a downgraded plan, pro-rata refund for a service error, or a custom credit. Keep all correspondence and ask for written confirmation of any offer.

What cancellation saves you - yearly calculations

Show your yearly savings by plan and by switching to a cheaper competitor. All prices below are per user per month unless stated.

Basic monthly: 59 x 12 = £708 per year. Basic annual: 49 x 12 = £588 per year. Saving by choosing annual billing: 708 - 588 = £120 per year.

Professional monthly: 99 x 12 = £1,188 per year. Professional annual: 79 x 12 = £948 per year. Saving: 1,188 - 948 = £240 per year.

Organization monthly: 149 x 12 = £1,788 per year. Organization annual: 119 x 12 = £1,428 per year. Saving: 1,788 - 1,428 = £360 per year.

Switch example - Basic monthly (£59) to Leadistry (£29): (59 - 29) x 12 = £360 saved per user per year.

Cheapest real alternative listed in our research: Leadistry at £29 per month.

Relevant UK law

Key laws: Consumer Rights Act 2015 for performance and unfair contract terms; Consumer Contracts Regulations 2013 for the 14-day cooling-off period for most online contracts; Consumer Rights Act 2024 sets renewal cooling-off rights. The CMA monitors hard-to-cancel and unclear auto-renewal terms as potentially unfair.

Cooling-off and refunds

Under the Consumer Contracts Regulations 2013 you usually have 14 days to cancel most online contracts and obtain a refund. The Consumer Rights Act 2024 requires traders to provide a renewal cooling-off notice for subscription renewals and forbids penalties for exercising those rights. See the full text: Consumer Rights Act 2024 - cooling-off rights.

Escalation route

If Apollo refuses a lawful cancellation or refund, follow this route: 1) Complain in writing to Apollo via [email protected] and keep copies. 2) Seek advice from Citizens Advice on your rights. 3) If payment was by credit card and qualifies, ask your card issuer for a chargeback or rely on Section 75 protection. 4) Report potentially unfair practices to the Competition and Markets Authority (CMA).

Confirmations to keep

Retain the on-screen confirmation and any confirmation email from Apollo. If you cancelled by post, keep the registered post receipt. If you cancelled by email, keep the sent email and any reply.

Data, exports and re-activation

Export your contacts, sequences, templates and reports before cancellation because Apollo does not publish a standard data-retention timeline after cancellation. To re-activate later, sign in and contact support or your account manager; re-activation terms and charges are governed by the then-current pricing and Terms.

Final billing

Cancellations take effect at the end of the current Subscription Term. Apollo's public policy states subscriptions are non-cancelable during the term and payments are nonrefundable, except where Apollo elects otherwise or when Apollo terminates for convenience or fails to cure a material breach. For any requested refund, contact [email protected] and provide account details and proof of prepayment.

Follow this checklist immediately before and after cancelling to protect access and payments.

• Export contacts, sequences, templates, and reports to CSV or your CRM.
• Download any call recordings or AI insights you need.
• Cancel any connected mailboxes or SMTP integrations you do not want to keep.
• Remove stored payment methods from the Billing page after cancellation is confirmed.
• Save written confirmation of cancellation (email or screenshot of on-screen confirmation).
• Note the subscription term end date and set a calendar reminder to verify non-renewal.
• If you believe you are entitled to a refund, email [email protected] and include proof of payment and reason for the refund request.
• If you paid by credit card and need to challenge a refused refund, contact your card issuer about chargeback or Section 75 if applicable.