Cancel Appy Pie the easy way

Short overview

Appy Pie is a no-code app builder and software-as-a-service platform founded in 2016 that helps businesses create mobile apps, progressive web apps and related digital services without coding.

Who uses Appy Pie

Its stated target audience is small and mid-sized businesses, startups and entrepreneurs who need quick app development, hosting and store publishing support.

Key facts

Web cancellation (recommended)

1. Sign in at your Appy Pie account on the Appy Pie website.
2. Open the dashboard and go to the Subscriptions or Billing area.
3. Locate the active subscription and choose Cancel or Turn off auto-renewal.
4. Confirm cancellation and download or screenshot the confirmation on screen.
5. Keep any confirmation emails from Appy Pie as proof.

Cancel on iPhone, iPad or iPod touch

1. Open the Settings app on your device and tap your name.
2. Tap Subscriptions.
3. Tap the Appy Pie subscription you want to manage.
4. Tap Cancel Subscription. If Cancel is not visible, the subscription is already cancelled.
5. Save the Apple confirmation email for proof.

Cancel on Android (Google Play)

1. Open the Google Play Store app on your Android device.
2. Tap your profile, then Subscriptions.
3. Select the Appy Pie subscription and tap Cancel subscription.
4. Save the Google Play confirmation email as proof.

Cancel by phone

1. Appy Pie does not publish a UK phone number for cancellations; research shows phone is not explicitly listed as a required method.
2. If you reach support by phone, request a confirmation email and note the date and time of the call.
3. If the trader insists on phone-only cancellation, the CMA rules allow you to complain for obstructive cancellation practices.

Cancel by email

1. Email [email protected] or use the contact form.
2. Provide account details, subscription ID, and the word Cancel in the subject line.
3. Keep the reply email as proof.

Cancel by post

1. Send a signed registered letter to Appy Pie, 7 Queensbridge, NN4 7BF Northampton, United Kingdom.
2. Include your account email, subscription details and a clear cancellation statement.
3. Keep the postal receipt and any reply.

Moving abroad

Rule: Moving does not automatically terminate digital subscriptions under Appy Pie terms unless the service becomes unavailable in the new jurisdiction. Required proof: a utility bill or official document showing new address, plus account ID. Applicable law: Consumer Rights Act 2015 where service must be supplied with reasonable care and skill.

Price increase

Rule: If the provider increases the price during an ongoing subscription, you have the right to cancel if the contract does not allow variation without consent. Required proof: a copy of the price change notice and your subscription details. Applicable law: Consumer Contracts Regulations 2013 and the Digital Markets, Competition and Consumers Act obligations on transparent renewal and variation notices.

Death of the subscriber

Rule: Next of kin or executor should contact Appy Pie with evidence to request closure. Required proof: death certificate and proof of authority (executor ID). Applicable law: Consumer Rights Act 2015 for fair contract handling.

Legitimate ground (billing error, defective service)

Rule: Appy Pie will credit billing errors immediately and will not refund if account termination was due to user breach. Required proof: bank or card statement showing the error, screenshots of the defect or emails to support. Appy Pie explicitly lists billing errors as refundable in their terms.

End of commitment

Rule: When a fixed term ends, you must cancel before the renewal date to avoid another cycle. Required proof: account details and renewal notice. Applicable law: DMCC Act requirements for renewal transparency when contracts exceed six months.

Cooling-off (trial conversions)

Rule: If charged after a free trial, Appy Pie allows a full refund if requested within seven (7) days of the charge date. Required proof: charge date and account details. Applicable law: Consumer Contracts Regulations 2013 provides a 14-day cooling-off period for many online purchases, but Appy Pie limits refunds for immediate digital services to the 7-day trial-window in their terms where the user agreed to instant access.

Before cancelling: negotiate

Retention offers reported: research does not list specific standard retention discounts from Appy Pie. Customers have reported helpful and prompt support, but no guaranteed discount programs were published. How to ask: contact [email protected] or use the contact form, explain why you want to leave, request an annual discount or a pause, and propose a concrete counter-offer (for example, ask for 20% off annual billing or a free month). Save any written offer as proof.

What cancelling saves you - math

Compute yearly cost and savings using Appy Pie listed prices.

Basic monthly: £32 x 12 = £384 per year.

Basic annual price equivalent: £16 x 12 = £192 per year. Saving by switching to annual = £384 - £192 = £192 per year.

Gold monthly: £72 x 12 = £864 per year. Gold annual: £36 x 12 = £432 per year. Saving = £432 per year.

Platinum monthly: £120 x 12 = £1,440 per year. Platinum annual: £60 x 12 = £720 per year. Saving = £720 per year.

Mobile monthly via Apple App Store: £60 x 12 = £720 per year.

Cheapest real alternative: Glide starting at approximately £26/month (approx. £312 per year) offers a lower entry price than Appy Pie Basic monthly at £32. Use that comparison when negotiating with Appy Pie to request a price match or a specific discount.

Key UK consumer laws

Relevant laws include the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. The Competition and Markets Authority (CMA) oversees unfair trading practices and problematic auto-renewal terms. The Digital Markets, Competition and Consumers Act (DMCC Act) adds transparency rules for long subscriptions.

Cooling-off and refunds

The Consumer Contracts Regulations 2013 give a 14-day cooling-off right for many online purchases, but digital content that is accessed immediately can fall outside that 14-day right if the consumer agreed to immediate access. Appy Pie permits a 7-day refund window following a charge from a trial if requested within seven days.

When to escalate

Step 1: Complain to Appy Pie by email to [email protected] and keep records. Step 2: If unresolved, seek help from Citizens Advice and consider a chargeback via your card issuer or Section 75 for qualifying card payments. Step 3: For regulated firms or recurring payment disputes in regulated sectors, contact the Financial Ombudsman Service. For unfair contract or poor cancellation practices, contact the CMA.

Obstructive cancellation

The CMA treats hard-to-cancel subscriptions and phone-only cancellations as potential unfair practices. If Appy Pie requires phone-only termination or hides the unsubscribe feature, you may complain to Citizens Advice and the CMA.

Check access and final billing

After cancellation your subscription will remain active until the end of the current billing cycle. Confirm the exact end date in your dashboard or by support email. Save the final invoice and any confirmation emails.

Data and app files

Decide whether to export app data and backups before the subscription ends. Download any files, databases or analytics exports before the termination date. If you need Appy Pie to retain or transfer assets, request that in writing from [email protected].

Reactivation and publishing

If you want to return later, re-subscription is normally available via your account. Note that apps published to Apple App Store may require separate App Store re-publication steps and fees if removed. For App Store subscriptions you must also cancel inside Apple subscriptions to stop charges at Apple.

Follow this checklist to cancel and protect yourself.

• Log in to your Appy Pie dashboard and cancel the subscription; screenshot the confirmation.
• Cancel separately in Apple Subscriptions if you used iOS; save Apple confirmation.
• Cancel in Google Play if you used Android; save Google Play confirmation.
• Email [email protected] with your cancellation request and keep the reply.
• If you were charged after a trial, request a refund within 7 days of the charge date and attach proof of the charge.
• Export all app data, backups and analytics before the subscription end date.
• If you must send a registered letter, use Appy Pie, 7 Queensbridge, NN4 7BF Northampton, United Kingdom and keep the postal receipt.
• If Appy Pie blocks online cancellation or requires phone-only termination, contact Citizens Advice and the CMA.