Cancel AVG the easy way

Product overview

AVG is a family of security and optimisation software products for Windows, macOS, Android and iOS. Offerings range from the free AVG AntiVirus FREE to paid suites such as AVG Internet Security and AVG Ultimate, plus specialised tools like AVG TuneUp and AVG AntiTrack.

Who uses AVG

AVG targets individuals, families and small and medium businesses that want antivirus, firewall and privacy utilities. The company reports over 200M monthly active users worldwide.

Company facts

Cancel via web (AVG Account)

1. Open a browser and sign in to your AVG Account (the account used to buy the subscription).
2. Locate Subscriptions or My Licences in your account dashboard.
3. Choose the subscription you want to cancel and click Cancel or Turn off auto-renew.
4. Follow on-screen prompts to confirm. Your subscription will stop auto-renewal and remain active until the paid period ends.

Cancel on iOS (App Store)

1. Open the App Store on your iPhone or iPad.
2. Tap your profile image in the top right.
3. Tap Subscriptions, select the AVG subscription and tap Cancel subscription or Cancel free trial.
4. Keep the confirmation screen or screenshot for your records.

Cancel on Android (Google Play)

1. Open the Google Play Store app on your Android device.
2. Tap your profile image, then Payments and subscriptions, then Subscriptions.
3. Select the AVG subscription and tap Cancel subscription.
4. Keep the confirmation screen or screenshot for your records.

Cancel by post

1. Write a signed letter with your full name, account email, product name and request to cancel the subscription immediately or at the next renewal.
2. Send the letter by registered post to: AVG, 110 High Holborn, WC1V 6JS London, United Kingdom.
3. Keep the registered post receipt as proof of delivery. Allow 7-14 days for processing after delivery.

Cancel by phone or email

1. Phone and direct support contact details are not published by AVG in the public research used for this guide.
2. If you cannot cancel via the account and need support, use your AVG Account to access any support links visible when signed in.
3. If you have paid via a third party (App Store or Google Play) use that store to manage your subscription; those stores do not allow cancellation via the AVG Account.

Moving or relocation

If you are moving, the right to end a digital subscription depends on contract terms. AVG does not publish a special relocation cancellation rule in the available research. For online purchases you retain standard consumer rights such as the 14-day cooling-off period where applicable. If you need to cancel because you cannot use the product in the new country, provide proof of relocation such as a utility bill or new address; acceptance is at AVG's discretion and not publicly disclosed.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for online contract cancellation when the cooling-off period applies.

Price increase

If AVG increases the recurring price mid-contract and you wish to cancel, keep the announcement or invoice showing the price change as proof. AVG's public policy on unilateral price increases for existing subscriptions is not published in the researched material. Under UK law, a significant unilateral change could be challenged under the Consumer Rights Act 2015 if it amounts to an unfair contract term.

Applicable law: Consumer Rights Act 2015.

Death of subscriber

If the contract holder dies, provide a copy of the death certificate and proof of entitlement (executor letter). AVG's public guidance on death-related cancellations is not published in the researched material. Use the evidence to contact AVG support or send a registered letter to the UK address.

Applicable law: not specifically stated by AVG in the research; general contract law and estate process apply.

Legitimate ground - performance or fault

If AVG fails to provide the service with reasonable care and skill (for example repeated failures to deliver a paid feature), you may claim a remedy under the Consumer Rights Act 2015. Required proof includes correspondence showing the fault, screenshots, error logs, and dates of failed performance. AVG's explicit acceptance criteria for such claims are not publicly disclosed in the research.

Applicable law: Consumer Rights Act 2015.

End of commitment

If your subscription is an annual plan, the minimum purchase period functions as the commitment. For annual subscriptions paid upfront you are entitled to use the product for the annual period. To avoid renewal, cancel before the renewal charge; for direct purchases cancel in the AVG Account. Proof required: account details and the original order confirmation.

Applicable law: contract terms and Consumer Contracts Regulations 2013 when relevant.

Cooling-off period (change of mind)

For online purchases from AVG's website you have a 14-day cooling-off period that begins the day after the contract is concluded. If you cancel within that 14-day period you are entitled to a full refund if you paid upfront, unless you gave express consent to begin performance and lost the right to withdraw for downloaded digital content. For purchases from the official AVG website or within an AVG product, AVG offers a 30-day money-back guarantee for consumer products purchased online; request a refund within 30 days for a full refund.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; Consumer Rights Act 2015 for service quality issues.

Before you cancel: negotiate

Research contains no published list of standard retention discounts that AVG offers. There is no publicly disclosed retention offer documented in the research used for this guide. You can still ask for a retention offer by contacting support via your AVG Account or by sending a clear request in writing to the UK postal address. Script: state your current plan, the renewal date, that you want to cancel and ask if there is a retention discount or an alternative lower-cost plan. Keep any written reply as proof.

What cancelling saves you - price calculations

Use the exact prices reported by AVG and compute yearly totals from monthly rates when a monthly price is known.

• AVG TuneUp when upsold in-app: £1.99 per month x 12 = £23.88 per year.
• AVG AntiTrack when upsold in-app: £1.29 per month x 12 = £15.48 per year.
• AVG Internet Security (1 device) annual price: £33.49 per year.
• AVG Internet Security (10 devices) annual price: £99.99 per year.
• AVG Ultimate (1 device, 1 year) annual price: £14.95 per year.

Cheapest real alternative from competitors in the research: McAfee Total Protection at £39.99 per year (annual price listed). If you cancel AVG Internet Security (1 device) at £33.49, cancelling saves you the annual fee of £33.49. If you cancel AVG TuneUp monthly at £1.99 you save £23.88 per year.

Key UK consumer law

For digital subscriptions and online purchases in the UK, the main protections are the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (14-day cooling-off period) and the Consumer Rights Act 2015 (services must be performed with reasonable care and skill; unfair contract terms may be unenforceable).

Auto-renewal and unfair practices

The Competition and Markets Authority monitors hard-to-cancel subscriptions and unclear auto-renewal terms. If AVG's terms or cancellation process appear obstructive, you can raise concerns with Citizens Advice for guidance and escalation. See Citizens Advice - cancelling a service.

How to escalate a dispute

Step 1: Complain to AVG using any official support channel visible in your AVG Account or send a registered letter to AVG, 110 High Holborn, WC1V 6JS London, United Kingdom. Step 2: If unresolved, contact Citizens Advice for advice and next steps. Step 3: For card payments, consider a chargeback through your card issuer or a claim under Section 75 for qualifying credit card purchases. The research used for this guide does not list a specific AVG ombudsman route.

Confirm cancellation and keep proof

Save any confirmation screen, email or registered post receipt showing your cancellation request. If you cancelled via App Store or Google Play, keep the store confirmation screenshot.

Check final billing and refunds

After cancelling, you retain paid access until the subscription end date. If you are within AVG's 30-day money-back guarantee period for direct purchases or Google Play purchases, request a refund within 30 days. For annual renewals charged recently you can request a full refund within 30 days; after the 30-day period a pro-rated refund for the unexpired portion may be available for UK residents. For purchases made via the App Store, refunds follow Apple's policy and are not handled by AVG.

Revoke auto-renew and delete payment methods

Log in to your AVG Account or the relevant app store and remove any saved payment methods to prevent accidental re-subscription.

Re-activation and switching

You can reinstall or re-subscribe at any time. Keep any license keys or order numbers if you choose to restore service later.

Follow this checklist immediately after you cancel to protect your money and records.

• Save the cancellation confirmation screen or email as PDF or screenshot.
• Keep proof of postage if you sent a registered letter to AVG, 110 High Holborn, WC1V 6JS London.
• Check your bank or card statement for any pending renewal charges within 7 days of cancellation.
• If you want a refund, submit a refund request within 30 days for purchases via AVG's website or within Google Play.
• If you paid by credit card and the trader will not refund a valid claim, contact your card issuer about a chargeback or Section 75 claim if eligible.
• Remove saved card details from your AVG Account and from App Store/Google Play if you manage subscriptions there.
• Record the cancellation date and the subscription end date so you know when paid access stops.