Cancel Taste Card the easy way

Core offering

Taste Card is a digital membership that gives dining and entertainment discounts across thousands of restaurants, coffee shops, cinema and delivery partners in the United Kingdom and Ireland.

Main benefits

Members get 2 for 1 meals or 25% off the total bill, 25% off barista-made drinks, and discounts on pizza delivery and days out.

How members access deals

Deals are redeemed via the Tastecard app or by following partner redemption rules in the app. New users can try a Free Trial for 30 days that auto-renews if not cancelled.

Web cancellation (recommended)

1. Open this page: https://www.tastecard.co.uk/cancel-membership.
2. Log in with the account you use for Tastecard.
3. Follow the on-screen cancellation flow and confirm that you want to cancel.
4. Wait for a confirmation email. If you do not receive it, the membership is not cancelled.

iOS / Android (app) cancellation

1. Update the Tastecard app to the latest version.
2. Open the app and log in.
3. Go to More, then Manage subscription.
4. Tap Manage membership, choose Cancel membership, follow the in-app prompts and tap Cancel membership to finalise.
5. Check your email for confirmation.

Phone cancellation

1. If you prefer phone support, use the contact information on the Tastecard help page: https://faqs.tastecard.co.uk/s/contactsupport.
2. Request cancellation and ask the agent to send a confirmation email.
3. If no phone number is provided, use the support form or registered letter instead.

Email / Support form cancellation

1. Open the Tastecard contact page: https://faqs.tastecard.co.uk/s/contactsupport.
2. Submit a cancellation request with your full name, account email and last 4 digits of the payment card used.
3. Keep the reply email as proof of cancellation.

Post (registered letter) cancellation

1. Write a signed letter stating you want to cancel the Tastecard membership, include your full name, account email and date of birth for ID.
2. Send it by recorded delivery to: Ello Group Ltd, Birkby Grange, 85 Birkby Hall Road, Birkby, Huddersfield, HD2 2XB.
3. Keep the recorded delivery receipt and a copy of your letter as proof.

Moving (relocation out of service area)

Tastecard does not publish a specific relocation cancellation rule in its public terms. If you must cancel because you no longer can use partner offers, contact customer support and include proof of address change (utility bill or tenancy agreement). Tastecard may treat this as a regular cancellation request; there is no published automatic entitlement to a refund for relocation.

Price increase

Tastecard does not publish a dedicated price-increase exit clause in its public FAQs. Under contract law, if a unilateral price increase is applied in breach of your contract terms, you can challenge it. Save copies of the relevant terms and the price change notice and contact Tastecard support. Applicable law: Consumer Rights Act 2015 for unfair contract terms.

Death of the subscriber

Tastecard does not list a public policy for cancellation on account of the subscriber's death. If this applies, contact Tastecard support and provide a copy of the death certificate and proof of your relationship. Tastecard will treat this as a special request; no specific statutory article is listed by Tastecard.

Legitimate ground accepted by Tastecard

The research shows Tastecard accepts cancellations via the in-app flow, the website and recorded letters. For Employee Benefit subscriptions, contact your HR Team within 14 days of sign-up to cancel. Evidence required for Employee Benefit cancellations is handled by the employer.

End of commitment

Tastecard memberships are continuous and auto-renew. To stop renewals, cancel before the renewal date using the in-app or web flow. Cancellation stops future payments but the membership remains active until expiry. This is defined in the Tastecard terms and FAQ: see Tastecard Terms.

Cooling-off period

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you have a 14-day cooling-off period from the day you agree to the contract for online services. If you cancel within 14 days you are entitled to a refund, although the trader can charge for services provided during those 14 days. The 14-day cooling-off right applies only to the initial agreement and not to later renewals.

Before cancelling: negotiate

Public reporting does not show any standard retention offers from Tastecard. If you want to try to keep a better deal, follow these steps: (1) Contact support using the contact form or in-app chat and explain your situation. (2) Ask if there is a discounted renewal or exception. (3) If you were charged on renewal and want a refund, ask for a goodwill refund and reference your account transaction date. If you subscribed through an employer scheme, contact HR within 14 days as required.

What cancelling saves you

Compare real plan prices and compute yearly costs.

Using Tastecard published plans:

• Monthly membership at promotional price: £3.99 per month. Year cost: 3.99 x 12 = £47.88 per year.
• Yearly membership: £39.99 per year.
• Regular (non-promotional) pricing listed: £7.99 per month equals 7.99 x 12 = £95.88 per year; yearly regular price £79.99 per year.

If you cancel a promotional monthly plan (£3.99) and instead avoid paying for a year, yearly saving compared to monthly plan is: £47.88 saved. Saving compared to regular yearly price £79.99 is: 79.99 - 39.99 = £40.00 if you were on the £39.99 deal instead of regular price.

Cheapest competitor listed: The Fudge Club at £20.00 per month (monthly cost 20.00 x 12 = £240.00 per year). Cheapest monthly alternative from the researched list is actually The Fudge Club at £20.00/month; however these alternatives focus on food delivery/subscription boxes and are not direct equivalents for dining discounts.

Key laws and regulator

The relevant UK rules are the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The regulator to contact for unfair contract terms or subscription practices is the Competition and Markets Authority (CMA).

Cooling-off rights

The Consumer Contracts Regulations 2013 give a 14-day cooling-off period for online contracts. If you cancel within 14 days you are entitled to a refund, but the business can charge for services used during that period.

When to escalate

If Tastecard refuses a lawful refund or makes cancelling unduly difficult, first complain to Tastecard in writing. If the dispute remains, seek guidance from Citizens Advice and consider: (1) requesting chargeback from your card issuer for qualifying card payments, (2) using Section 75 of the Consumer Credit Act 1974 for qualifying purchases, or (3) reporting unfair practices to the CMA.

Check confirmation and expiry

After cancelling, you must receive a confirmation email. Research states that if you do not receive a confirmation email, the membership is not cancelled. Your membership stays active until the paid expiry date.

Monitor billing and data

Check your bank statement to confirm no further payments are taken after the expiry date. If payments continue, contact your card issuer to request a chargeback or dispute.

Re-activation and access

You can re-subscribe via the Tastecard subscribe pages or app. Account data and history are retained according to Tastecard policies; to request deletion, contact Tastecard support.

Use this checklist to ensure cancellation is processed and recorded.

• Cancel via the in-app or website cancellation flow and wait for a confirmation email.
• If no confirmation email is received, submit a support form and keep copies of sent messages.
• Take screenshots of the cancellation confirmation screen and save any confirmation numbers.
• If cancelling by post, send a signed letter by recorded delivery to Ello Group Ltd, Birkby Grange, 85 Birkby Hall Road, Birkby, Huddersfield, HD2 2XB and keep the receipt.
• Check the membership expiry date and confirm no further charges after that date on your bank statement.
• If charged incorrectly after cancellation, contact Tastecard support and your card issuer to request a chargeback or Section 75 claim if applicable.