Cancel Horse and Country TV the easy way

Overview

Horse and Country TV is a specialist streaming service for equestrian sport and lifestyle content. The service offers live and on demand events, documentaries, series and member rewards focused on horses and riding.

Who runs it

Horse and Country TV is operated by H&C TV Limited, led by CEO Heather Killen and headquartered in Cwmbran, United Kingdom. The company was founded in 2010 and lists about 27 employees.

How it is sold

Subscriptions are available monthly and annually on the H&C platform, and the channel is also offered as an add-on through Amazon Prime Video. Payment methods include Visa, Mastercard, Google Pay, Apple Pay, Direct Debit (UK only), PayPal and Ideal (Netherlands only).

Web account cancellation (recommended)

1. Open a browser and go to the official cancellation instructions.
2. Log into your Horse and Country TV account.
3. Click your name in the top-right and choose 'Account'.
4. Open 'Billing & Payments' and click 'Cancel Subscription'.
5. Note the on-screen confirmation and check your email for a confirmation message. Keep the email as proof.

iOS (Apple) cancellation

1. Open the Settings app on your iPhone or iPad.
2. Tap your name, then tap 'Subscriptions'. If 'Subscriptions' is not visible, tap 'iTunes & App Store', then your Apple ID.
3. Find the Horse and Country subscription and tap 'Cancel Subscription'.
4. Retain the confirmation shown by Apple and any email from Apple as proof. H&C support cannot cancel Apple-billed subscriptions for you.

Android (Google Play) cancellation

1. Open Google Play Store on your Android device.
2. Tap your profile icon, then go to 'Payments & subscriptions' and 'Subscriptions'.
3. Select the Horse and Country subscription and tap 'Cancel subscription'.
4. If using a computer, go to play.google.com, open your profile, 'Payments & subscriptions' then 'Subscriptions', choose H&C and click 'Manage' then 'Cancel Subscription'.

Amazon Prime Video channel cancellation

1. Open your Amazon account and go to 'Channels and Subscriptions' in your account settings.
2. Find Horse and Country channel and choose 'Cancel channel' or 'Deselect'.
3. Keep Amazon's confirmation email as proof of cancellation.

Roku and other third-party platforms

1. If you subscribed through Roku or another platform, sign in to that platform account (Roku, Sky, etc.).
2. Follow the platform's unsubscribe flow for channels or subscriptions.
3. Keep the third-party confirmation. H&C support will direct you to the third party for cancellations purchased there.

Cancel by post

1. Write a signed letter stating your full name, account email, subscription ID (if known) and request to cancel.
2. Send by registered post to: Horse and Country TV, 2 Lower Mortlake Road, TW9 2JA Richmond, United Kingdom.
3. Keep the postal receipt and a copy of the letter as proof.

Moving abroad

Policy published by Horse and Country TV is not explicit about moving abroad. If you move and your payment method or banking country changes, cancel through your original method (web, store, third party). Provide proof such as a copy of a new address utility bill or new residency evidence if the platform requires it. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 when applicable to distance selling.

Price increase

If H&C raises prices you can cancel if the contract terms allow cancellation on price change. The company's published notes show a price change announced for February 1, 2025. If H&C increases the subscription price mid-term you may cancel the subscription; keep the price change notice from H&C as proof. Applicable law: Consumer Rights Act 2015 regarding contract fairness and the Competition and Markets Authority guidance on unfair auto-renewal practices.

Death of the subscriber

Horse and Country TV has not published a specific bereavement termination policy. To cancel, send a signed request from the executor or next of kin along with a copy of the death certificate and proof of relationship. Reference possible contractual termination under general consumer contract guidance. Applicable law: None specifically published by H&C.

Legitimate ground - service fault or failure

The Consumer Rights Act 2015 requires services be performed with reasonable care and skill. Research shows customer complaints about service outages and app problems. If H&C repeatedly fails to deliver the paid service, request cancellation and a refund. Document outages and dates. If H&C cancels the agreement after you have paid, they may at their discretion issue a refund for remaining usage period or extend access. Applicable law: Consumer Rights Act 2015.

End of commitment

Monthly subscriptions have no minimum commitment; annual subscriptions are billed for the year. To stop renewal cancel before the renewal date using your original cancellation channel. For annual instalment options introduced in 2025, check the chosen plan's terms for any payment commitments. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Cooling-off (14 day right)

When you buy online you normally have a 14 day cooling-off period under the Consumer Contracts Regulations 2013. If you consented to immediate digital content supply and acknowledged loss of the right to cancel, the 14 day right is lost. If you use only the free trial and then are charged after a trial, keep trial start/stop screenshots to show whether immediate performance was accepted. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Before cancelling: negotiate

Research finds no published, consistent retention offers from Horse and Country TV. Customers with billing issues have reported contacting support without success. To attempt a retention offer, contact support through the official help articles and ask explicitly for a retention discount or upgrade to a different plan. Provide your account email, last payment date and any offer you saw. Use the support hub: H&C support.

What cancelling saves you - concrete math

Use plan prices to calculate yearly savings:

• H&C+ Monthly: 14.99 x 12 = £179.88 per year.
• H&C+ Annual: £84.99 per year.
• H&C+ Gold annual cost: £179.99 per year. If paid monthly at 14.99 x12 = £179.88 per year.
• Amazon Prime add-on: 5.99 x 12 = £71.88 per year.

Example savings if you cancel H&C+ Monthly and switch to Amazon Prime add-on: £179.88 - £71.88 = £108.00 saved per year. Cheapest real alternative listed in the research is the Amazon Prime add-on at £5.99 per month (£71.88 per year). Source for plan prices: H&C plans and pricing notices press release.

Key UK consumer law

Services must be performed with reasonable care and skill under the Consumer Rights Act 2015. Distance contracts come with a 14 day cooling-off right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, unless you consented to immediate digital performance.

Auto-renewal and hard-to-cancel practices

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. If you cannot cancel by the advertised route, record attempts and escalate.

How to escalate

First complain to Horse and Country TV through their support channels. If unresolved, contact Citizens Advice for guidance, and if applicable request chargeback or Section 75 through your card issuer for qualifying card payments. For persistent unfair practices, report to the CMA or local Trading Standards.

Check access and final billing

After cancellation you keep access until the end of the current paid period. No refunds for unused periods are given per H&C published policy. Keep confirmation emails and your last invoice.

Data and account re-activation

If you cancel and later wish to return you can re-subscribe via the H&C website or supported platforms. If you want your personal data removed, request data deletion via H&C legal pages or the support centre and keep a copy of the request. See H&C legal.

Disputed charges

If H&C continues to charge after confirmed cancellation, contact your bank to request a chargeback and file a formal complaint with H&C support. Record dates, screenshots and confirmation emails to support your dispute.

Use this short checklist when cancelling to avoid recurring charges and to preserve your rights.

• Log in to the account used to subscribe and perform the cancellation through Account > Billing & Payments.
• Save on-screen confirmation and any confirmation email for proof.
• If you subscribed through Apple, Google Play, Amazon or Roku cancel in that store; keep that store's confirmation.
• If you cannot cancel, send a signed registered letter to Horse and Country TV at the official address and keep the postal receipt.
• Note your billing date and ensure cancellation is completed before the renewal date to avoid another charge.
• If charged after cancellation, gather proof and contact your bank for chargeback or Section 75 if the card qualifies.