Cancel ITVX Premium the easy way

Overview

ITVX Premium is the paid tier of ITVX that removes most on-demand adverts, expands the catalogue to include the entire BritBox catalogue and allows mobile downloads for offline viewing. Live TV and certain promotions may still contain ads.

Why subscribers choose it

Subscribers select ITVX Premium for ad-free on-demand viewing, access to additional films and series, and mobile downloads. The service is available directly from ITVX or as an add-on through some third parties such as Amazon Prime Video.

Company facts

Official help

Full feature list and official product details are available at ITVX Premium help.

Web - cancel on ITVX website

1. Go to www.itv.com and sign in with the account used to subscribe.
2. Click the profile icon in the top right corner and choose Manage Account.
3. Under Your plan click Cancel subscription and follow the on-screen steps.
4. You will keep Premium until the end of the paid period. Official steps at ITVX cancellation page.

iOS - cancel via Apple

1. Open Settings on your iPhone or iPad and tap your name, then Subscriptions.
2. Find ITVX Premium in the list and tap Cancel Subscription.
3. Confirm cancellation. The cancellation follows Apple App Store rules and Apple issues the refund or trial controls.
4. See Apple help pages referenced by ITV at ITVX help.

Android - cancel via Google Play

1. Open play.google.com and sign in to the Google account used to subscribe.
2. At the left click My subscriptions, select ITVX Premium, then Manage and Cancel subscription.
3. Confirm cancellation in the pop-up. Google Play will send confirmation email.

Contact form - ITV customer services

1. Use the contact form at www.itv.com/contactform to request cancellation or ask support to confirm a cancellation.
2. Provide account email, subscription details and state Cancel as the action verb.
3. Keep any response ID or email for proof. See payment contact help at ITV payment help.

Post - registered letter

1. Write a clear statement: I cancel my ITVX Premium subscription, include account email and date of birth as registered with account.
2. Send by registered post to ITVX Premium, Upper Ground, SE1 9LT London, United Kingdom.
3. Keep the proof of postage and signed delivery as proof of notice.

Moving abroad

Rule - If you permanently move outside the United Kingdom and cannot use the service because of geographic licensing restrictions you can request cancellation. Required documents - proof of new address (utility bill or official document showing new address) and date of move. Applicable law - Consumer Contracts Regulations 2013 cooling-off rights and contract termination principles under the Consumer Rights Act 2015.

Price increase

Rule - Where a subscription price is increased and the terms allow a right to cancel because of the change, you may cancel without penalty. Required documents - copy of notice of price increase and the date it takes effect. Applicable law - Consumer Rights Act 2015 protections against unfair contract terms and the 2024 subscription cooling-off provisions at legislation.gov.uk.

Death of the subscriber

Rule - Immediate cancellation is permitted in case of death of the account holder. Required documents - copy of the death certificate and proof of authority to act for the estate. Applicable law - consumer contract termination principles under the Consumer Rights Act 2015.

Legitimate ground - service not provided with reasonable care

Rule - If ITVX Premium fails to provide the service with reasonable care and skill, you may cancel and seek remedies. Required documents - screenshots, times/dates of failures, and correspondence with support. Applicable law - Consumer Rights Act 2015.

End of commitment

Rule - If you subscribed to an annual plan, cancellation is permitted but the paid year completes and cancellation takes effect at the period end. Required documents - account details and subscription receipt. Applicable law - contract terms and Consumer Contracts Regulations 2013.

Cooling-off (14 days)

Rule - You have a legal right to withdraw from a subscription within 14 days of sign-up under the Consumer Contracts Regulations 2013, except where you started streaming or downloaded content with your express consent and acknowledged loss of right. Required documents - clear statement of withdrawal sent to ITV via the contact form or the model withdrawal form in the Terms of Use Appendix. Applicable law - Consumer Contracts Regulations 2013 and the 2024 subscription provisions at legislation.gov.uk.

Before you cancel - negotiate

What to ask - contact ITVX customer services using the contact form and request retention offers, such as a discounted month, temporary price reduction or extension of a free trial. Research does not list specific retention offers publicly available from ITVX Premium, so mention your subscription date, preferred price and request a retention quote. Use the payment contact page at ITV payment help.

What cancelling saves you - exact math

ITVX Premium monthly price: £5.99. Annual price: £59.99. Annualising the monthly plan: £5.99 x 12 = £71.88 per year. Saving by choosing the annual plan rather than monthly payments for one year: £71.88 - £59.99 = £11.89 saved per year (17% as per ITVX information).

Compare with the cheapest alternative in our competitor list: Channel 4+ monthly price £3.99 or annual price £39.99. Yearly comparison: switching from an ITVX monthly plan annualised (£71.88) to Channel 4+ annual (£39.99) saves £31.89 per year.

Key United Kingdom consumer law

The Consumer Contracts Regulations 2013 give you a 14-day cooling-off right for online contracts, with exceptions for digital content once streaming or download starts. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prohibits unfair contract terms. The Competition and Markets Authority monitors unfair auto-renewal and hard-to-cancel practices.

Regulators and complaints

Ofcom regulates editorial broadcast standards and the Advertising Standards Authority regulates advertising claims. For escalation: complain to ITVX first using the contact form; contact Citizens Advice for guidance; consider chargeback with your card issuer or Section 75 where applicable. The 2024 subscription provisions on cooling-off rights are at legislation.gov.uk.

Practical escalation steps

1) Send a clear cancellation statement to ITVX via Manage Account or the contact form. 2) If unresolved, save correspondence and request a final decision in writing. 3) Use Citizens Advice or the CMA if you suspect unfair terms or misleading renewal practices. 4) For card payments, raise a Section 75 claim or request chargeback through your bank if the merchant refuses lawful refunds.

Access and final billing

You will retain Premium benefits until the end of the paid period. There is no partial refund for unused days as standard. If you believe a refund is due for a valid reason, submit a query via the ITVX refund form at request a refund.

Data and re-activation

Account data and viewing history typically remain with your account. To re-activate, sign in and re-subscribe via Manage Account or through your original app store. If you re-subscribe within the same account, promotional offers may not apply.

Proof and records

Keep copies of cancellation confirmation, email receipts and any support replies. Proof is useful for disputes with your bank or consumer advice services.

Use this checklist to complete cancellation quickly and keep proof.

• Sign in to www.itv.com and cancel under Manage Account, or cancel via the App Store or Google Play.
• Take a screenshot of on-screen cancellation confirmation.
• Save any confirmation email or record the date of cancellation.
• If cancelling by post, send a registered letter to ITVX Premium, Upper Ground, SE1 9LT London, United Kingdom and keep proof of postage.
• If you believe you are entitled to a refund, complete the ITVX refund form at refund request.
• Note the end date of your paid period so you know when access ends.