Cancel Now Movies the easy way

Overview

Now Movies is a movie-focused streaming membership marketed for viewers who want access to recent blockbusters, Sky Original movies and dedicated Sky Cinema channels. It offers a month-by-month flexible membership and a lower-cost 6-month saver membership with a minimum commitment.

Who uses it

The service targets UK moviegoers seeking fast access to new releases and curated film collections without a full pay-TV contract. It is positioned for users who prioritise films over longform TV series.

How it works

Memberships are billed monthly and auto-renew unless cancelled. Some buyers choose a Saver Membership with a 6-month minimum for a reduced monthly price; other users choose the Fully Flexible monthly plan to keep the right to cancel at any time.

Web (recommended fastest)

1. Open your web browser and go to the NOW website.
2. Sign in with your NOW username and password.
3. Click My Account, then My Membership.
4. Find the membership you want to cancel and click Cancel.
5. Follow the on-screen confirmation steps until you receive the on-screen confirmation.
6. You will receive a confirmation email within 3 hours; keep that email as proof.

iOS / Apple (if bought via Apple)

1. Open Settings on your iPhone or iPad.
2. Tap your name, then Subscriptions.
3. Find the NOW/Now Movies or Sports subscription and tap Cancel Subscription.
4. Keep the Apple cancellation receipt as proof of cancellation.

Android / Google Play or app

1. If you purchased via Google Play, open the Google Play Store and go to Subscriptions, select NOW and Cancel.
2. If you have a NOW account, sign in to My Account on the website, go to My Membership and cancel there.
3. Save the confirmation email or Play Store receipt as proof.

Phone

1. For some types of membership (for example, Sports Day Memberships bought and not activated within 14 days) you must contact NOW customer service and speak to an advisor to cancel.
2. Ask the advisor for a cancellation reference number and an email confirmation.

Email / Help centre form

1. Visit the Help area on the NOW website and complete the cancellation form with your full name, NOW username and email address.
2. Wait for an acknowledgement email; the Help pages state an acknowledgement will be sent.

Post

1. Write a registered letter including your full name, NOW username, email address and a clear request to cancel the named membership.
2. Send to: Now Movies, Grant Way, TW7 5QD Isleworth, United Kingdom. Keep proof of posting and allow time for processing.

Moving abroad

If you are moving abroad, provide proof such as a copy of a tenancy agreement, utility bill at the new address or a formal relocation document. NOW's published guidance does not list a specific automatic right to cancel for moving; you must contact customer service and supply documentation for their review. Applicable law: Consumer Rights Act 2015 for service performance and fairness of terms.

Price increase

If NOW increases the price for an existing contract you signed, you have the right to cancel if the price rise is not permitted by the contract or if the contract gives you a right to exit on price change. Provide the notice from NOW showing the price change. Applicable law: Consumer Contracts Regulations 2013 and Consumer Rights Act 2015.

Death of subscriber

In the event of the subscriber's death, provide a copy of the death certificate and contact customer service to request cancellation and any available refund by explaining the situation and providing documentation.

Legitimate ground accepted by NOW

NOW's published reasons requiring advisor contact include cancellations for Sports Day Memberships bought in the last 14 days and not yet activated. For other exceptional legitimate grounds you should contact customer service and provide supporting documents; acceptable proofs include purchase receipts, activation timestamps and identity information.

End of minimum commitment

If you are on a Saver Membership with a 6-month minimum term, cancellation requests submitted before the end of the term take effect only at the end of the 6-month period. To stop future billing, cancel in My Account or notify customer service before the next billing date. Applicable law: Consumer Contracts Regulations 2013 can affect renewal terms and requires clear contract terms.

Cooling-off period (14 days)

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you have a 14-day cooling-off period to cancel online purchases and receive a refund, measured from the day the contract is agreed. For digital content the right to cancel is lost if you expressly agree that streaming/download should start immediately and acknowledge that you thereby lose the cancellation right. To cancel during the 14-day cooling-off period use the Help section and provide your name, NOW username and email address; NOW will acknowledge receipt by email. Applicable law: Consumer Contracts Regulations 2013.

Before you cancel: negotiate

Contact NOW customer service via the website Help area or chat and request retention offers when you raise your cancellation. NOW is known to offer lower monthly rates for Saver Memberships (6-month minimum) compared with the Flexible plan. If you are on a Flexible plan, ask the advisor or chat bot for any available promotion, the Saver Membership option and whether a timed discount is available. If you were sold on a promotional trial, ask for a refund or credit if you meet the cooling-off or refund exceptions described in NOW's help pages.

What cancelling saves - exact math

Cinema Membership prices from NOW:

• Fully Flexible Cinema Membership: £9.99 per month.
• Cinema Saver Membership (6-month minimum): £6.99 per month.

Yearly costs and savings:

• Fully Flexible: £9.99 x 12 = £119.88 per year.
• Saver 6-month: £6.99 x 12 = £83.88 per year.
• Annual saving by switching from Flexible to Saver: £119.88 - £83.88 = £36.00 per year.

Cheapest competitor (monthly): Apple TV+ at £9.99 per month. Apple TV+ monthly cost: £9.99 x 12 = £119.88 per year. If you cancel NOW Flexible and switch to Apple TV+ there is no annual saving on subscription price. If you switch from NOW Flexible to the Saver plan you save £36.00 per year.

Key UK laws that protect you

The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give a 14-day cooling-off period for online contracts and a right to a refund if you cancel within that period, except where you have expressly agreed that digital streaming should begin immediately and you thereby waive the right to cancel. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prohibits unfair contract terms. The CMA watchdog has highlighted hard-to-cancel subscriptions as potentially unfair; use clear cancellation routes to comply with CMA guidance.

How to escalate a complaint

First complain to the trader using the Help routes and keep records of communications. If the trader does not resolve the matter, seek guidance from Citizens Advice. For payment disputes, consider a Section 75 claim or a chargeback via your card issuer if the card payment qualifies. For general coverage of government action on subscription traps see government guidance on subscription traps. For news and background about subscription practices see BBC coverage.

Confirm access and final billing

Keep your confirmation email showing the cancellation. You will retain access until the next payment due date. Check your bank or card statement after the next billing date to confirm no further charges were taken. If a charge is taken in error, contact your card issuer for chargeback or Section 75 if applicable.

Data, account and reactivation

Decide whether to keep your NOW account to preserve watch history or to request account deletion via customer service. To reactivate a cancelled membership sign in to My Account and choose the desired membership; reactivation will typically start a new billing period. If you cancelled during a cooling-off period and requested a refund, expect the refund within 14 days of the cancellation notification where the law applies.

Use this checklist to finish cancellation and protect your finances.

• Sign in to My Account > My Membership and click Cancel, or cancel via the platform you purchased through (Apple ID or Google Play).
• Save the on-screen confirmation and the confirmation email (NOW sends confirmation within 3 hours).
• Note your next payment due date and verify you retain access until that date.
• If you are in the 14-day cooling-off period, request cancellation via the Help section and keep the acknowledgement email.
• If you paid by card and see an unauthorised charge after cancellation, contact your bank for chargeback or Section 75 where eligible.
• If you are on a Saver Membership, check the end date of the 6-month minimum term before expecting cancellation to be effective.
• Send a registered letter to Now Movies, Grant Way, TW7 5QD Isleworth, United Kingdom if you prefer postal proof.