Cancel Now TV Cinema the easy way

Overview

Now TV Cinema is a Sky-owned streaming cinema membership that gives access to the latest blockbusters, Sky Original films and Sky Cinema channels without a long-term pay-TV contract. The service is sold as a monthly membership or a 6-month minimum-term discounted option.

How it works

Subscribers pay a monthly fee to stream movies on demand and Sky Cinema live channels on supported devices including smart TVs, streaming sticks and consoles. Payment is taken on the day of purchase and repeats on the same day each subsequent month.

Company facts

Cancel on the NOW website (recommended)

1. Open a desktop, laptop or tablet and go to My Account on the NOW website.
2. Sign in with the email and password for the account that holds the Cinema membership.
3. Go to Membership & Payment, find the Cinema membership and select Cancel membership.
4. Follow the on-screen confirmation steps. A confirmation message will appear on-screen and an email will be sent within 3 hours.
5. After cancelling you can continue watching until your next payment due date unless you are on a minimum-term plan.

Cancel if billed through Apple (iOS)

1. If your subscription is billed by the Apple App Store, open your Apple ID subscriptions in your device settings.
2. Find the NOW or Now TV subscription and select Cancel Subscription.
3. Retain the App Store confirmation receipt as proof.

Cancel if billed through Google Play (Android)

1. If your subscription is billed by Google Play, open Play Store > Profile > Payments & Subscriptions > Subscriptions.
2. Select NOW or Now TV and choose Cancel subscription.
3. Keep the Google Play confirmation as proof.

Cancel by post

1. Write a registered letter stating your account email, membership name and request to cancel.
2. Send to: Now TV Cinema, PO Box 3398, BS1 9NE Bristol, United Kingdom.
3. Keep proof of postage and allow for processing time.

Cancel via live chat / help

1. Use in-app help or the NOW help pages to start a live chat.
2. Ask the chat advisor to confirm cancellation and request a confirmation email or transcript.
3. Save the chat transcript or confirmation email as proof.

Cancellation during the 14-day cooling-off period

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you have a 14-day right to cancel online contracts and receive a refund, except where you have expressly agreed to start the digital service and acknowledged loss of the right to cancel. If you start streaming and agreed to begin immediately, the cooling-off period may not apply. Contact NOW support to request a refund; eligibility is decided case by case.

Applicable law: Consumer Contracts Regulations 2013.

End of minimum commitment

If you subscribed to a 6-month minimum-term Cinema membership you can cancel via My Account, but the cancellation will take effect at the end of the 6-month term. Remaining monthly payments for the 6 months will be taken. If you do not cancel before the term ends the membership will roll on at the regular price.

Applicable law: Consumer Rights Act 2015 (contract terms must be fair).

Price increase or unfair auto-renewal

If a renewal or price increase was not clearly disclosed before you entered the contract or an introductory price rolled up to a higher rate without clear notification, the Competition and Markets Authority treats unclear auto-renewal or hard-to-cancel subscriptions as potentially unfair. You may cancel and complain if the term was misleading. Keep screenshots or promotional material as proof.

Applicable law: Consumer Rights Act 2015; CMA guidance on subscriptions.

Refunds, not watching or duplicate charges

NOW states refunds are not typically given for flexible monthly memberships. Exceptions recorded by NOW include no watching at all or system errors; upgrades like Boost/Ultra Boost purchased mid-month are automatically credited for unused time. For duplicate charges from multiple accounts NOW says no refund if you were charged for a second account; contact support with billing evidence to request a credit. Use chat to check eligibility and keep receipts.

Applicable law: Consumer Contracts Regulations 2013; Consumer Rights Act 2015.

Death of the subscriber

NOW does not publish a specific public policy for cancellation after a subscriber's death in the referenced research. To request termination, contact NOW via live chat and be prepared to provide evidence such as a death certificate; NOW's support team will advise on next steps.

Applicable law: not specifically published by NOW; statutory consumer protections under Consumer Rights Act 2015 apply.

Before you cancel: negotiate

There are no widely reported, specific retention offers documented in the research. NOW uses live chat and in-app help for support and the research recommends using the chat to ask for promotional pricing, pauses or account options. If you have an introductory offer that rolled to a higher price, present the original offer and ask for a matching retention price in chat. Keep the chat transcript and any promotional screenshots as proof.

What cancelling saves you - numbers

Cinema Membership flexible: £9.99 x 12 = £119.88 per year.

Cinema Membership 6-month minimum: first 6 months at £6.99 then renews at £9.99 thereafter. Year cost if you stay 12 months and the first 6 months are discounted: (6 x £6.99) + (6 x £9.99) = £41.94 + £59.94 = £101.88 per year.

Cheapest listed competitor: Channel 4+ at £3.99 per month. Year cost: £3.99 x 12 = £47.88 per year.

Other competitor yearly prices for comparison: Disney+ £5.99 x 12 = £71.88; BFI Player £6.99 x 12 = £83.88; Apple TV+ £9.99 x 12 = £119.88.

If you cancel the flexible Cinema membership you save £119.88 per year versus keeping it. Switching to Channel 4+ saves £119.88 - £47.88 = £72.00 per year.

Key UK consumer laws

Relevant laws include the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, which give a 14-day cancellation right for many online contracts, and the Consumer Rights Act 2015, which requires services to be performed with reasonable care and skill and protects against unfair contract terms. The Competition and Markets Authority issues guidance on unfair auto-renewal and hard-to-cancel subscriptions.

How to escalate a dispute

1) Complain to NOW first via live chat and keep transcripts and screenshots. 2) If unresolved, seek advice from Citizens Advice. 3) For persistent unfair billing ask the CMA or local trading standards for guidance. 4) If you paid by credit card, consider a Section 75 or chargeback claim with your card issuer for qualifying transactions.

Statutory rights summary

If you started the digital streaming service after giving express consent to begin and accepted loss of cancellation rights, the 14-day cooling-off right can be waived under the Consumer Contracts Regulations 2013. If the service is defective or not as described use Consumer Rights Act 2015 to request repair, repeat performance or refund.

Check access and final billing

After you cancel you will usually retain access until your next payment due date unless on a minimum-term plan where cancellation takes effect at the term end. Expect an email confirmation within 3 hours of cancelling on the website. Verify the date you will lose access and do not assume immediate loss of service.

Keep evidence and review charges

Save the on-screen confirmation, the confirmation email and any chat transcripts. Check your bank or card statement the day after cancellation to confirm no further immediate charges. If you see an unexpected charge, contact NOW via live chat and request an explanation and a refund if applicable.

Re-activation and account data

Re-activating the membership is possible through My Account; NOW will bill on re-subscription. NOW's public materials in the research do not specify exact data retention periods; to request account deletion or data export contact NOW support through live chat or the account settings.

Before you cancel, complete the following checklist so the process is smooth and you have proof.

• Find the account email and password used to subscribe.
• Note your next billing date and the monthly price (e.g., £9.99 or £6.99).
• Decide whether your subscription was billed via Apple or Google and be ready to cancel there if required.
• Start cancellation on desktop/tablet via My Account > Membership & Payment for fastest processing.
• Save on-screen confirmation, confirmation email (expected within 3 hours) and any chat transcripts.
• If sending a registered letter, use: Now TV Cinema, PO Box 3398, BS1 9NE Bristol, United Kingdom and keep proof of postage.
• If you believe you are owed a refund keep evidence such as unused viewing logs, trial start/stop dates and payment receipts.