Cancel NOW TV Sports the easy way

Service overview

NOW TV Sports is a pay-as-you-go streaming membership that provides access to Sky Sports channels and Sky Sports+ streams without a Sky TV contract. It offers monthly rolling memberships, a 24-hour Sports Day pass, and a 12-month saver option with a minimum commitment.

Who owns it and how it is run

NOW TV Sports is operated by Sky Group and owned by Comcast. The trading company is NOW TV LIMITED, headquartered in Isleworth, United Kingdom.

What content you get

NOW TV Sports includes live coverage across 12 Sky Sports channels and Sky Sports+ streams. Add-ons such as Boost (Full HD) and Ultra Boost (4K UHD) are available for improved picture quality and additional concurrent streams.

Official company details are recorded at Companies House and the service history is summarised on Wikipedia.

Cancel via website (step-by-step)

1. On a desktop, laptop or tablet go to the NOW website and sign in to My Account. The website cancellation flow is recommended over mobile devices.
2. Open Membership & Payment and select the Sports membership you want to cancel.
3. Follow the on-screen steps to Cancel. The site will show a confirmation message after you complete the flow.
4. Wait for the confirmation email, which should arrive within 3 hours. Keep the email as proof of cancellation.
5. Access continues until the end of your paid period unless you are on a minimum-term plan where cancellation takes effect at the end of the term.

Why you cannot cancel in the NOW app or on streaming devices

1. NOW's support pages state cancellation must be done via the My Account section on the NOW website, not via the NOW app, NOW Smart Stick or other devices.
2. If you attempt cancellation in-app you will be directed to the website to complete the process.

Cancel by email or webform

1. Open the help centre on the NOW website and use the contact webform for account and billing queries.
2. Explain you wish to cancel the Sports membership and include your account email and last 4 digits of payment card if requested.
3. Save any reply and ticket number as proof.

Cancel by post

1. Write a signed letter stating your name, account email, the membership to cancel, and the date you request cancellation.
2. Send by registered post to NOW TV Sports, PO Box 309, UB10 9LT Uxbridge, United Kingdom.
3. Keep the registered-post receipt and allow up to 14 days for processing.

Phone support

1. NOW does not publish a dedicated streaming cancellation phone line. Customers report difficulty getting a human on the phone. Use the website help centre for account actions and follow up by post if necessary.

For official company registration details visit Companies House.

Moving home

Rule: NOW TV Sports does not publish a specific move-related cancellation exception in the publicly available material used for this guide. If you need to cancel because you are moving, contact NOW via the website help centre and provide proof documents such as a change of address confirmation or tenancy agreement. The exact acceptance policy is not published by NOW TV Sports.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for online contracts; see cooling-off rights below.

Price increase

Rule: If NOW increases the price during a fixed minimum term, Consumer Rights Act 2015 and the Consumer Contracts Regulations protect consumers against unfair contract terms. If the price change is a significant contract variation, you can complain and treat it as grounds to end the contract if the contract does not permit the change. Contact NOW via the website help centre and provide your account details and the notice of price increase if available.

Applicable law: Consumer Rights Act 2015 and Consumer Contracts Regulations 2013.

Death of the subscriber

Rule: NOW does not publish a death-of-subscriber process in the research used for this guide. To cancel on grounds of death, contact NOW via the website help centre and be prepared to supply a death certificate and proof of authority (executor or next of kin). NOW's specific requirements are not publicly disclosed.

Legitimate ground accepted by NOW TV Sports

Rule: The publicly available NOW guidance used here does not list an exhaustive list of accepted legitimate grounds. Cooling-off and minimum-term rules apply as below. For exceptional circumstances provide supporting documents to the help centre; acceptance is at NOW's discretion where not governed by statute.

End of commitment

Rule: If you have a 12-Month Saver membership, cancellation is processed but takes effect at the end of the 12-month minimum term. Remaining monthly payments must be paid until the term ends. If you have a Fully Flexible Sports Month membership there is no minimum term and cancellation takes effect at the end of your current paid period.

Applicable law: Consumer Contracts Regulations 2013.

Cooling-off period (14 days)

Rule: You have a 14-day right to cancel most online service purchases and receive a full refund under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Exceptions include if you have activated a Sports Day Membership or agreed at the point of purchase to lose the right to cancel for immediate digital content access. If you cancel within the 14-day cooling-off period, NOW must refund all payments received.

Applicable law: Consumer Contracts Regulations 2013.

Before you cancel: negotiate

Retention offers reported in the research: none specifically reported. Reviews note subscription confusion and billing complaints but do not list a common, documented set of retention discounts offered by NOW TV Sports. If you want to try to keep your subscription, contact NOW via the website help centre and ask whether they can offer a discount, a temporary suspension or an alternative package. Keep any offer in writing.

What cancelling saves you - clear math

Costs and savings using research prices:

• Fully Flexible Sports Month: £34.99/month. Annual cost = 34.99 x 12 = £419.88/year.
• 12-Month Saver: £27.99/month = £335.88/year (research lists annual price £335.88). Savings versus flexible monthly = 419.88 - 335.88 = £84.00/year.
• Sports Day Membership: one-off £14.99 for 24 hours.
• Cheapest alternative from competitors in the research: TrexTV at £9.99/month = 9.99 x 12 = £119.88/year. If you cancel Fully Flexible Sports Month and switch to TrexTV the annual saving = 419.88 - 119.88 = £300.00/year.

Note: switching to a cheaper alternative may change content availability and legal standing. Evaluate whether the alternative covers the sports events you need before cancelling.

Key UK consumer law

The primary laws relevant to NOW TV Sports customers are the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The Regulations provide a 14-day cooling-off period for most online service purchases. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and restricts unfair contract terms.

Auto-renewal and regulator guidance

The Competition and Markets Authority (CMA) treats unclear auto-renewal and hard-to-cancel subscriptions as potential unfair practices. If you think NOW's billing or renewal terms are unfair, raise the issue with NOW first and then seek advice from Citizens Advice. See Citizens Advice - cancelling a service.

How to escalate a dispute

1. Complain to NOW via the website help centre and keep copies of all correspondence.

2. Seek advice from Citizens Advice using the link above.

3. For qualifying card payments, consider Section 75 or a chargeback via your card issuer if NOW refuses a legitimate refund.

4. If the issue remains unresolved and is within scope, escalate to the appropriate ombudsman or regulator; Citizens Advice can point you to the correct body.

Confirm access and final billing

After cancellation you will see an on-screen confirmation and should receive a confirmation email within 3 hours. Access continues until the end of your paid period. If you are on a 12-Month Saver, access continues until the minimum term ends and remaining payments are taken.

Data, account and re-activation

NOW does not publish a public data-deletion flow in the research used here. If you want account deletion, request it through the website help centre. To re-activate, sign in to My Account and choose a new Sports membership; previous settings and payment methods may remain on your account unless you request deletion.

Check bank statements

Confirm that no further charges are taken after your final access date. If an unexpected charge appears, contact NOW through the website help centre immediately and keep proof of the cancellation confirmation email.

Before you cancel, use this checklist to avoid common billing problems.

• Sign in to the NOW website on a desktop, laptop or tablet.
• Go to My Account > Membership & Payment and follow the cancellation flow.
• Save the on-screen confirmation and keep the confirmation email (arrives within 3 hours).
• If on a 12-Month Saver, note your contract ends after 12 months and you will be charged until then (£27.99/month).
• If you need written proof, send a registered-post cancellation letter to NOW TV Sports, PO Box 309, UB10 9LT Uxbridge, United Kingdom and keep the receipt.
• Check billing statements for the next 30 days to ensure no unexpected renewals.
• If you paid by credit card and a refund is refused wrongly, consider Section 75 or a chargeback via your card issuer.