Cancel Ancient and Brave the easy way

Brand and focus

Ancient and Brave is a UK-based supplement and functional nutrition company that sells collagen, protein, probiotics and curated rituals focused on gut health, recovery and beauty. The legal trading name is Made by Brave Limited t/a Ancient + Brave.

How subscriptions work

The company sells single purchases and subscription plans for products such as True Collagen, Wild Collagen and protein bundles. Subscriptions allow skip, swap or cancel options and sometimes include introductory discounts.

Company facts

Web - cancel via account dashboard

1. Go to the Ancient and Brave subscription page or login area using your account credentials. Use https://ancientandbrave.earth/collections/subscriptions to access subscription options.
2. Open the subscriptions section and select the active subscription you want to cancel.
3. Choose Cancel and confirm; save or screenshot the on-screen confirmation. Cancelling before the next billing date avoids further charges.
4. Expect immediate confirmation when cancelled via the dashboard.

iOS - App or mobile site

1. Ancient and Brave does not publish a dedicated iOS app cancellation pathway. If you subscribed via the website, use the web dashboard method above.
2. If subscription was purchased through Apple, manage subscriptions in iOS Settings. Ancient and Brave does not publish an iOS-specific cancellation guide.

Android - App or mobile site

1. Ancient and Brave does not publish a dedicated Android app cancellation pathway. If subscription was purchased via the website, use the web dashboard method above.
2. If subscription was purchased through Google Play, manage subscriptions in the Google Play Store. Ancient and Brave does not publish an Android-specific cancellation guide.

Phone

1. Call (312) 931-8102 and state your full name, order number and request to cancel your subscription.
2. Ask the agent for a cancellation reference or confirmation email. Processing may take up to 72 hours.
3. If you do not receive confirmation, follow up by email to [email protected].

Email

1. Send an email to [email protected] or [email protected] with subject: Cancel subscription - Order #[your order number].
2. Include your full name, order number, and which subscription to cancel. Request a written confirmation.
3. Allow up to 72 hours for processing; keep the reply as proof.

Post

1. Write a letter addressed to: Ancient and Brave, Salisbury Road, SP7 9PY Shaftesbury, United Kingdom. Include full name, order number and clear instruction to cancel.
2. Send by registered post and keep proof of posting and tracking number.
3. Processing time is not published; keep postal receipt as proof of dispatch.

Cooling-off period (change of mind)

If you bought online you have a 14-day cooling-off period under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. The 14-day period runs from the day you receive the goods. If you cancel within 14 days, you are entitled to a full refund including basic delivery costs. If returning goods you must follow the returns rules. Reference: Consumer Contracts Regulations 2013.

Return because unopened or change of mind - company rule

Ancient and Brave allows returns if products are unopened and in their original condition. For a change of mind, email [email protected] within 14 days of receiving your order with your order number and reason. The product must be returned unopened within 28 days of receipt. Refunds are issued within 10 working days, or no later than 30 calendar days after receipt of the returned product. Reference: https://ancientandbrave.earth/pages/returns-and-refunds.

Price increase

If Ancient and Brave increases a subscription price mid-contract, the company must provide clear notice. If you do not accept the new price then you can cancel. The Consumer Rights Act 2015 protects consumers from unfair contract terms; the CMA expects clear communication about automatic renewals and price changes. Reference: Consumer Rights Act 2015 and CMA guidance.

Death of subscriber

Cancellation in the event of the subscriber's death is treated as a request by the estate. Provide a copy of the death certificate and account details to Ancient and Brave support at [email protected]. The company has not published a formal estate policy; supporting documentation is required.

Legitimate ground (defective or missing items)

The Consumer Rights Act 2015 requires goods to be of satisfactory quality, fit for purpose and as described. Ancient and Brave states that defective products are eligible for returns and refunds. If an item is defective, contact support with photos and order details. Reference: Consumer Rights Act 2015.

End of commitment

Ancient and Brave subscriptions have no published minimum commitment for most plans. If you are past any promotional period you are free to cancel before the next billing date. If a specific subscription has a minimum commitment, that information is Not published by Ancient and Brave unless stated on the product page. Reference: https://ancientandbrave.com/pages/subscription-terms.

Before cancelling: negotiate

Ancient and Brave offers subscription flexibility such as skip, swap, delay and cancel options documented on their subscription pages. Some subscription bundles provide discounts and perks. For example the Protein Power Duo subscription includes 20% off first three orders, 10% off thereafter, a free Ritual Scoop on first purchase and free UK shipping. Ask support at [email protected] to request retention options - ask for a discount period, a pause or an alternative lower frequency delivery.

What cancelling saves you - annual math

Below are yearly costs computed from Ancient and Brave subscription prices published by the company. Calculation uses price x 12 months.

• True Collagen subscription: 25.60 x 12 = 307.20 per year.
• True Collagen Sachets subscription: 19.20 x 12 = 230.40 per year.
• Wild Collagen subscription: 27.20 x 12 = 326.40 per year.
• Protein Power Duo subscription: 67.20 x 12 = 806.40 per year.
• True Creatine+ subscription: 22.40 x 12 = 268.80 per year.

If you cancel True Collagen at 25.60 per month you save 307.20 per year. If you cancel the cheapest listed subscription, True Collagen Sachets at 19.20 per month you save 230.40 per year.

Ancient and Brave publishes gift subscription annual prices for Wild Collagen: 3 jars = 81.60 annually, 6 jars = 173.40 annually, 12 jars = 357.00 annually. See product options at Wild Collagen gift subscription.

Key UK consumer law

The main laws and regulators that protect UK consumers are the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The Competition and Markets Authority (CMA) enforces rules on unfair contract terms and hard-to-cancel subscriptions.

Your statutory rights

Under the Consumer Contracts Regulations 2013 you have a 14-day cooling-off right for online purchases that starts on the day you receive the goods. Under the Consumer Rights Act 2015 goods must be of satisfactory quality, fit for purpose and as described. Unfair cancellation penalties may be unenforceable under these laws.

How to escalate

Step 1: Complain to Ancient and Brave using [email protected] and keep copies of messages and confirmations. Step 2: Contact Citizens Advice for guidance if the trader does not resolve the issue. Step 3: Report potential unfair contract terms or hard-to-cancel subscriptions to the CMA. Step 4: For card payments, consider Section 75 or chargeback via your card issuer if the purchase qualifies as credit card protection. Reference: CMA guidance, Consumer Contracts Regulations 2013, Consumer Rights Act 2015.

Confirm final billing and refunds

Check that cancellation took effect before the next billing date to avoid further charges. If you cancelled within the 14-day cooling-off period you are entitled to a refund including basic delivery costs. For returns of unopened items follow the returns instructions and keep tracking information. Refunds are issued within 10 working days, or no later than 30 calendar days after receipt of the returned product as per the company returns page.

Access and re-activation

After cancellation you may retain access to subscription benefits until the end of the paid period. To re-subscribe, sign in and set up a new subscription from your account or the product pages. If you used an account tied to an email, reactivation uses the same account credentials.

Personal data and record keeping

If you want your account data removed, request deletion via [email protected]. Keep copies of cancellation confirmations, emails and any postal proof for 12 months in case you need to escalate the dispute to Citizens Advice or your payment provider.

Follow this checklist to cancel and protect yourself.

• Log in to your account and cancel via the subscriptions dashboard; save the on-screen confirmation.
• If you cannot cancel online, email [email protected] with your order number and request cancellation; keep the reply.
• If you call (312) 931-8102, request a reference number and follow up by email.
• If returning unopened products, email within 14 days and return within 28 days with tracking; use a signed-for service.
• Keep proof of cancellation, return courier tracking and any refund confirmation for at least 12 months.
• If the company does not resolve a refund dispute, contact Citizens Advice and consider Section 75 or chargeback if eligible.