Cancel Apple Fitness the easy way

Service overview

Apple Fitness+ is a subscription workout platform built to work with the Apple Watch and Apple devices. It delivers studio-style classes, guided meditations and personalised recommendations based on your Apple Watch activity.

Who it suits

Apple Fitness+ suits users who own Apple devices, want guided video workouts that link to their Apple Watch metrics, and prefer short, structured sessions that can be shared with family members.

Company facts

Cancel on iPhone or iPad (App Store)

1. Open the App Store app and tap your profile icon in the top right.
2. Tap Subscriptions.
3. Select Apple Fitness+ from the list.
4. Tap Cancel Subscription and confirm.
5. Keep the confirmation screenshot or wait for email confirmation.

Cancel on Mac

1. Open the App Store app and click your name at the bottom left.
2. Click View Information at the top right and sign in if prompted.
3. Scroll to Manage and click Manage beside Subscriptions.
4. Find Apple Fitness+ and click Edit then Cancel Subscription.

Cancel on the web / Apple ID

1. Go to your Apple ID subscriptions at your account page or manage subscriptions via https://support.apple.com/en-gb/108761.
2. Sign in, locate Apple Fitness+ and select Cancel.

Cancel by phone

1. Call Apple on 0800 048 0408 and say you want to cancel Apple Fitness+.
2. Provide your Apple ID and verify identity.
3. Ask the agent for a cancellation confirmation code or email.

Cancel by email or post

1. Email [email protected] with a clear statement: your name, Apple ID email, and request to Cancel Apple Fitness+.
2. For post send a signed letter to Apple Fitness, 280 Bishopsgate, EC2M 4AG London, United Kingdom by registered mail and keep proof of posting.
3. Expect processing times; request a written confirmation.

Moving abroad

If you move outside the UK and Apple no longer offers the service in your new country you can cancel via your Apple ID subscriptions. Proof required: proof of new permanent address such as a utility bill or official registration. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for distance contracts.

Price increase

If Apple increases the subscription price mid-contract you may cancel and you should receive notice from Apple. Proof required: copy of the price change notice from Apple or screenshot of price change. Applicable law: Consumer Rights Act 2015 on unfair contract terms and automatic renewal rules monitored by the CMA.

Death of the subscriber

Next of kin should contact Apple Support and provide a death certificate and proof of authority to manage the deceased s account. Apple s support team will advise on account closure and refunds where applicable.

Legitimate grounds (service not provided with reasonable skill and care)

If the service is not provided with reasonable care and skill you can complain to Apple and request termination and refund. Proof required: screenshots, logs, trainer session issues, or support case numbers. Applicable law: Consumer Rights Act 2015.

End of commitment

If you subscribed with no minimum commitment you may cancel at any time to stop renewal. Proof required: your subscription confirmation. Applicable law: Consumer Contracts Regulations 2013.

Cooling-off period (14 day right of withdrawal)

For distance contracts you have a 14 day cooling-off period from the date of conclusion of the contract. If digital content or services were supplied immediately with your prior express consent and you acknowledged losing the right of withdrawal, the right is lost and Apple may charge pro rata for services provided. Proof required: your purchase receipt and any acknowledgement you signed. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024 (cooling-off rights clauses).

Before you cancel: how to negotiate

Apple does not publish a public retention discount specific to Apple Fitness+. Known offers are free trial periods for new subscribers (1 month or 7 days depending on eligibility) and device bundled offers (3 months free with eligible new device). Some mobile operators such as EE have offered 6 months free to pay monthly customers; some gym memberships may include access to Apple Fitness+. To request a retention offer call 0800 048 0408 or [email protected], explain you are considering cancellation and ask if any promotional offers or Apple One bundle discounts are available. Keep the agent s name and request a confirmation email.

What cancelling saves you - exact math

Monthly plan: 12 x £9.99 = £119.88 per year. Annual plan: £79.99 per year. Annual plan saves: £119.88 - £79.99 = £39.89 per year. Apple One Individual monthly is £18.95 - 12 x £18.95 = £227.40 per year. Apple One Family monthly is £24.95 - 12 x £24.95 = £299.40 per year. Cheapest competitor from our list: LES MILLS+ monthly £11.99 (12 x £11.99 = £143.88 per year). If you switch from Apple Fitness+ monthly (£9.99) to LES MILLS+ monthly (£11.99) you spend an extra £2.00 per month; switching from Apple Fitness+ annual (£79.99) to LES MILLS+ annual (£143.88) costs an extra £63.89 per year.

Key UK consumer law

Your rights include a 14 day cooling-off period for distance contracts under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Service standards are covered by the Consumer Rights Act 2015 which requires services to be performed with reasonable care and skill.

Auto-renewal and unfair terms

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potentially unfair. If you suspect unfair terms raise the issue with Apple and keep evidence of the terms you were presented with.

How to escalate

1. Complain directly to Apple Support and keep the case ID and correspondence. 2. Contact Citizens Advice for guidance. 3. Ask Trading Standards to intervene on consumer law breaches. 4. If you paid by credit card you may explore Section 75 or chargeback with your card issuer for qualifying payments. Applicable sources: Apple returns and refund, Consumer Contracts Regulations 2013, and the Digital Markets, Competition and Consumers Act 2024 guidance at legislation.gov.uk.

Access and content

After cancellation you typically retain access until the end of the paid billing period. If you cancel during a free trial access ends at trial expiry. If you request and are authorised for a refund your access may end immediately.

Data and account

Your Apple Fitness+ data is linked to your Apple ID and Apple Health. To remove data go to your iPhone Health settings. If you want Apple to delete account data contact Apple Support and request data deletion; keep the confirmation email.

Final billing and refunds

If you cancel within the 14 day statutory cooling-off period you may be entitled to a refund unless you gave express consent for immediate supply and lost that right. For refunds and returns see Apple terms and Apple returns and refund. Apple must reimburse payments within 14 days of being informed of cancellation or receiving returned goods where applicable.

Re-activating later

You can re-subscribe at any time using the same Apple ID. Promotional device offers are limited to one per Apple Account or family if part of Family Sharing; check eligibility at Apple device offers.

Follow this checklist to cancel and protect your rights.

• Find your Apple ID email and subscription receipt.
• Cancel via App Store > Subscriptions and take a screenshot of the confirmation.
• Save any confirmation emails or case ID from Apple Support.
• If you want a refund, check if you are within the 14 day cooling-off period or eligible for a statutory refund.
• If cancelling by post send a signed registered letter to Apple Fitness, 280 Bishopsgate, EC2M 4AG London and keep proof of posting.
• If billed incorrectly, contact Apple Support and your card issuer if needed for chargeback or Section 75.