Cancel Apollo Magazine the easy way

Overview

Apollo is an international art magazine founded in 1925. It covers visual arts from antiquities to contemporary work, with news, market information, reviews and collecting guidance aimed at a specialist readership.

Offer and formats

Apollo publishes print issues and multiple digital subscription tiers including a mobile app, a full digital archive and online editions. Digital-only archive subscriptions are offered via Exact Editions and Apollo sells print plus digital bundles.

Company facts

Email - step by step

1. Open your email account and create a new message to [email protected] or [email protected].
2. Subject: "Cancel subscription - [your subscription number]".
3. Include your full name, postal address, subscription number, billing email and the reason for cancellation.
4. Send and save the sent message and any automatic reply. This is your proof.

Phone - step by step

1. Call +44 (0)2045 258 219. Ask for 'subscriptions' or 'customer services'.
2. Provide your subscription number, postal address and billing email.
3. Request a cancellation reference number and the end date when cancellation takes effect.
4. Write down the name of the agent, date and time of call. Follow up by email to confirm in writing.

Postal letter - step by step

1. Write a signed letter with your full name, subscription number, address, email and a clear cancellation statement.
2. Send by registered post to Apollo Magazine, 12-18 Theobalds Road, WC1X 8PL London, United Kingdom.
3. Keep the registered post receipt and a copy of the letter as evidence.

Website / Account - step by step

1. Log in at https://apollo-magazine.com/.
2. Open your subscription or account settings and locate 'Cancel subscription' if present.
3. Follow on-screen prompts and save any confirmation email you receive.
4. If there is no cancel button, use the contact form at https://apollo-magazine.com/contact-us/ or email support.

Moving address or relocation

Rule - If you cannot receive print copies because you move abroad or to an unsupported territory, notify Apollo with proof of new address such as a utility bill or new tenancy agreement. Apollo's terms require you to quote your subscription number and address when contacting customer services.

Required proof documents - copy of new address (utility bill or tenancy agreement), subscription number. Applicable law - Consumer Contracts Regulations 2013 where the contract was signed remotely.

Price increase

Rule - If Apollo raises the subscription price during a renewal and you do not accept the change, you may cancel or reject renewal under your contract and the guidance in the terms and conditions. Provide the renewal notice from Apollo and your subscription details.

Required proof documents - renewal notice or invoice showing price increase, subscription number. Applicable law - Consumer Rights Act 2015 applies to unfair terms; also the Digital Markets, Competition and Consumers Act 2024 requires renewal cooling-off information. See the Act: Digital Markets, Competition and Consumers Act 2024.

Death of subscriber

Rule - On death of a subscriber, the estate or next of kin should notify Apollo with a copy of the death certificate and proof of entitlement to act for the estate. Apollo’s customer services require subscription number and contact details.

Required proof documents - death certificate, proof of identity of the notifier, subscription number. Applicable law - estate administration rules and general contract termination principles under UK law.

Legitimate grounds accepted by Apollo

Rule - Apollo accepts cancellation requests for moving address, prolonged non-delivery, or other valid reasons if supported by evidence. The company requests quote of subscription number, address and email when cancelling.

Required proof documents - subscription number, documentary proof relevant to your reason (example: proof of relocation or proof of non-delivery). Applicable law - Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 where applicable.

End of commitment and standard cancellation

Rule - Subscriptions can be cancelled at any time but cancellations take effect at the end of the current paid term. Provide your subscription number and contact details when notifying Apollo.

Required proof documents - written cancellation by email or post showing subscription number. Applicable law - Consumer Contracts Regulations 2013 for online contracts; see also Apollo terms and FAQs at https://apollo-magazine.com/faqs/.

Cooling-off (14 day) right

Rule - If you bought a subscription online or off-premises you have a 14-day cooling-off right under the Consumer Contracts Regulations 2013 with a refund unless you consented to immediate digital supply. If digital content was supplied immediately with your express consent and acknowledgement of losing the right, refund rules differ.

Required proof documents - order confirmation, payment receipt. Applicable law - Consumer Contracts Regulations 2013.

Before you cancel - negotiating with Apollo

Apollo does not publish a standard retention discount publicly. When you call or email to cancel, ask customer services for offers such as a price reduction, a pause in delivery or a shorter renewal. Provide your subscription number and the email you used to subscribe. If no offer is made, request written confirmation of any counter offer and the end date of your current term.

What cancelling saves you - compute yearly savings

Compute annual cost and savings using live Apollo plans:

Digital Subscription (App Store/Google Play): £5.99 per month - annual equivalent 5.99 x 12 = £71.88 per year.

Standard Digital Subscription (Apollo website): £4.33 per month - annual equivalent 4.33 x 12 = £51.96 per year (listed annual price £52.00).

Premium Digital Tier (Apollo website): £8.33 per month - annual equivalent 8.33 x 12 = £99.96 per year (rounded stated annual price £100.00).

Print and Digital Subscription (Apollo website): £5.83 per month - annual equivalent 5.83 x 12 = £69.96 per year (stated annual £70.00).

Print + Digital via isubscribe: £6.67 per month - annual equivalent 6.67 x 12 = £80.04 per year (stated annual £80.00).

Cheapest real alternative from competitors: Literary Review at £4.50 per month - annual 4.50 x 12 = £54.00 per year. If you cancel a Standard Digital Subscription at £4.33 per month (annual £51.96) switching to Literary Review increases cost by £2.04 per year; switching from Digital Subscription at £5.99 per month saves 5.99-4.50 = £1.49 per month = £17.88 per year.

Consumer law that applies

The main UK rules are the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013 for distance and off-premises contracts. The Digital Markets, Competition and Consumers Act 2024 adds protections for renewals and cooling-off periods - see the statute: Digital Markets, Competition and Consumers Act 2024 and the cooling-off rights page: section 267.

Cooling-off and refunds

If you bought online you have a 14 day cooling-off right under the Consumer Contracts Regulations 2013 unless you expressly consented to immediate digital supply. Refunds are due for cancelled orders within the statutory timeframe, except where digital content was supplied with your consent. Apollo states a refund will not be given for any undelivered issues when a subscription is cancelled.

Escalation steps

First complain to Apollo by email to [email protected] or via the contact form at https://apollo-magazine.com/contact-us/. If unresolved, contact Citizens Advice for guidance and then escalate to the appropriate ombudsman or seek chargeback/Section 75 via your card issuer if the payment qualifies.

Check access and archive

After cancellation, you keep access until the end of your paid term. If you had a print plus digital bundle, you may need your subscription number to access the digital archive and app. Save any articles you need before access ends.

Data and final billing

Keep your cancellation confirmation, final invoice and any email from Apollo showing the end date. If you are due a refund under statutory rights, request it in writing quoting order number and payment method.

Re-activation and new subscriptions

To restart service, subscribe again via https://apollo-magazine.com/apollo-offer/ or through the digital platforms. Check whether any promotional price applies to returning subscribers before resubscribing.

Use this checklist to complete your cancellation and protect your rights.

• Locate your subscription number and order confirmation email.
• Decide your cancellation method - email is fastest: [email protected].
• If cancelling by phone get an agent name and reference, then confirm by email.
• Send a registered post copy if you want stronger proof to Apollo Magazine, 12-18 Theobalds Road, WC1X 8PL London.
• Save sent emails, registered post receipts and any reply from Apollo.
• Check the end date in Apollo's confirmation and verify final billing.
• If purchased online within 14 days and you want a refund, state the cooling-off cancellation referencing Consumer Contracts Regulations 2013.
• If unresolved, contact Citizens Advice and consider chargeback / Section 75 for qualifying card payments.