Cancel Estrid the easy way

Estrid in brief

Estrid is a Stockholm-born brand that sells razors, refill blade subscriptions and body care products marketed as vegan and cruelty-free. The company offers one-off purchases and refill subscriptions with delivery intervals you choose.

Products and service model

Estrid sells starter kits, razor refill cartridges and body care items and operates a refill subscription where customers receive blade refills on a schedule. Subscription refill deliveries can be set to every 30, 60, 90 or 120 days.

How Estrid positions itself

Estrid focuses on inclusive branding and sustainable packaging. The business operates a direct-to-consumer model with online account management and email support at [email protected].

Website cancellation (recommended)

1. Sign in at your Estrid account at https://estrid.com/en-gb.
2. Open the account management or subscription screen.
3. Choose the subscription you want to cancel and follow the on-screen prompts to cancel or suspend.
4. Confirm cancellation. Note the statement that you must cancel 24 hours before the next payment to avoid receiving the next order.
5. Keep a screenshot of the confirmation for your records.

Email cancellation

1. Compose an email to [email protected] with the subject line: "Cancel subscription - [order number or email address]."
2. Include your full name, delivery address, order number and the subscription you want to cancel.
3. Request written confirmation of cancellation and a refund if applicable.
4. Save the reply email as proof.

Phone cancellation

1. Estrid does not publish a customer phone number for cancellations; use email or the website instead.
2. If you find a phone contact elsewhere, request the agent's name and a confirmation email and keep a timestamped note of the call.

Postal cancellation

1. Write a dated letter stating your full name, order number, email, and that you wish to cancel the subscription.
2. Send the letter by registered post to: Estrid, City Road, EC1V 2NX London, United Kingdom.
3. Keep the postal receipt and expect processing delays; request confirmation by email.

iOS / Android store cancellations

1. If you subscribed through Apple, open Settings > your name > Subscriptions and cancel the Estrid subscription there.
2. If you subscribed through Google Play, open Play Store > Profile > Payments and subscriptions > Subscriptions and cancel.
3. Store cancellations generate a confirmation from Apple or Google which you should save.

Cooling-off period (change of mind)

Under the Consumer Contracts Regulations 2013 in the United Kingdom you have a 14-day right to change your mind for online purchases. For subscriptions this 14-day period applies after the first delivery. To use this right, notify Estrid within 14 days of delivery and return the goods within 14 days of notifying them. You must bear the cost of returning the goods unless Estrid has stated otherwise. Refunds are processed within 14 days by the original payment method.

Applicable law: Consumer Contracts Regulations 2013.

Faulty goods

If goods are faulty you have rights under the Consumer Rights Act 2015. You can request a refund within 30 days of delivery. If repair or replacement is not possible within a reasonable time, you can request a full refund. For problems discovered later, you can seek repair or replacement for up to six months; after that, you may claim partial refund up to six years if the goods did not last a reasonable time.

Required proof: order number, photos of the defect, date of delivery, and your contact details.

Applicable law: Consumer Rights Act 2015.

Price increase or contract change

Estrid allows cancellation at any time through the account management screen. If Estrid announces a price increase or a material change to your subscription, raise the issue with support and request cancellation if you do not accept the new price. The Competition and Markets Authority (CMA) treats unclear auto-renewal or hard-to-cancel subscriptions as potentially unfair; document the change and your cancellation request.

Required proof: copy of the notification, your order number and dates.

Applicable guidance: Competition and Markets Authority (CMA) guidance on auto-renewal.

Death of the subscriber

Estrid does not publish a specific policy for death of the account holder. To cancel on the basis of death contact [email protected] with the order number and any supporting documents requested by Estrid (for example, proof of authority to act on the estate). If payment issues arise, contact the card issuer for chargeback advice.

Applicable guidance: Citizens Advice escalation routes for consumer disputes.

End of commitment

Estrid subscriptions do not require a fixed minimum commitment and can be canceled at any time through the account screen. If you believe you are tied to a fixed-term plan, provide the contract and ask support to confirm the expiry and cancellation procedure.

Applicable law: Consumer Contracts Regulations 2013; Consumer Rights Act 2015.

Before cancelling: negotiate

Research includes customer reports that Estrid customer service can be helpful and responsive. There are no publicly disclosed standard retention discounts reported in the research. To attempt to retain savings, email [email protected] and request a price adjustment, a one-off pause, or a free refill. Use your order number and state a clear request such as "Please provide a one-off discount or pause my next refill." Keep any written offer as proof.

What cancelling saves you - yearly calculation

Common subscription refill price from Estrid is £10.95 per refill (4 blades). If you select a 30-day delivery rhythm, annual cost = £10.95 x 12 = £131.40 per year. If you select a 90-day (quarterly) delivery rhythm, annual cost = £10.95 x 4 = £43.80 per year.

Example savings from cancellation: cancelling a monthly refill at £10.95 saves £131.40 per year.

Cheapest alternative from available competitors

Research lists Crunch as a named competitor with a price shown as £94 + VAT (service-based product). For blade-based alternatives, supermarket blades or other major brands may cost less per year if purchased as one-off packs instead of subscription; compute using actual retail prices before switching. Crunch price reference: £94 + VAT.

Key UK consumer laws

The two main legal protections that apply are the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. The Consumer Rights Act 2015 says goods must be as described, fit for purpose and of satisfactory quality. The Consumer Contracts Regulations 2013 give a 14-day cooling-off right for most online purchases, including subscriptions after first delivery.

Auto-renewal and unfair practices

The Competition and Markets Authority (CMA) has stated that hard-to-cancel subscriptions and unclear auto-renewal terms can be unfair. If you face difficulties canceling, gather evidence of your attempts and the wording shown at purchase and raise a complaint. Citizens Advice provides guidance on consumer disputes and next steps.

Escalation steps

1) Complain to Estrid support in writing ([email protected]). 2) If unresolved, contact Citizens Advice for guidance. 3) If payment was by credit card and over £100, consider Section 75 via your card issuer for major disputes. 4) Use chargeback with your bank for unauthorised or failed deliveries. 5) If the dispute concerns regulated services, escalate to the relevant ombudsman; otherwise document and consider small claims court for sums owed.

Check final billing and upcoming deliveries

After cancellation, confirm that no further payments are scheduled. If you canceled after a payment, research states the next order will still be received, but no further orders will be sent. Expect the charge on your card to remain for that last order.

Returns and refunds

To request a refund under the 14-day cooling-off right, notify Estrid within 14 days of delivery and return the products within 14 days of notification. Refunds are processed within 14 days to the original payment method. Estrid also offers a 30-day money-back guarantee on any product where you can return the product for a refund; research notes returned items must be shipped at the customer's cost unless faulty.

Re-activation

You can resume a suspended subscription via the account management screen; research notes that resuming a subscription triggers an immediate charge and then subsequent charges at the selected interval.

Data and account

If you want Estrid to delete or anonymise your personal data, request this by email to [email protected] and refer to their terms of service and privacy policy for applicable retention periods. Keep a copy of your deletion request and any confirmation from Estrid.

Use this checklist to cancel and protect your consumer rights when leaving Estrid.

• Sign in to your Estrid account and cancel or suspend the subscription immediately; take a screenshot of confirmation.
• If you cannot access the account, email [email protected] with order number and cancellation request; keep the sent email and any replies.
• If you want a refund under cooling-off, notify Estrid within 14 days of delivery and return items within 14 days of notification; keep postal receipts.
• Keep evidence: screenshots, emails, postal receipts and order numbers.
• If goods are faulty, gather photos and date-stamped evidence and claim under the Consumer Rights Act 2015.
• If cancellation is disputed and you paid by credit card, contact your card issuer about Section 75 or chargeback options.