Cancel Hint the easy way

Service overview

Hint is a subscription-based digital service that provides flavored hydration products and/or digital subscription features depending on the product line. UK customers are billed in GBP and subscriptions include a 7-day trial for £1.00 that converts to a recurring monthly plan at £29.99 unless cancelled before the trial ends.

Who runs it

Hint is operated by HINT, INC., founded in 2005 by Kara Goldin, with headquarters in San Francisco. Corporate contact points for support include the official support email and the Help Center.

Business model and scope

Hint operates subscription billing across multiple regions including the United Kingdom with prices shown in GBP for UK customers. Optional personal calls with astrologers or similar one-off services are charged separately on top of the subscription.

Web - Cancellation Portal

1. Sign in to your Hint account on the website.
2. Open account or subscription settings and choose cancel subscription, or follow the Cancellation Portal link in Hint help articles.
3. Confirm cancellation and keep the confirmation email or screenshot as proof.
4. If you cannot find the portal, follow the Help Center guidance at Click to cancel.

iOS - Cancel in Apple subscriptions

1. If you subscribed through the Apple App Store, open Settings on your iPhone, tap your Apple ID, then Subscriptions.
2. Find Hint and select Cancel Subscription. Keep the Apple confirmation for your records.
3. If you do not see a subscription, verify the transaction source with your account and contact Hint support via email.

Android - Cancel in Google Play

1. If you subscribed through Google Play, open the Google Play Store, tap your profile, then Payments and subscriptions, then Subscriptions.
2. Select Hint and choose Cancel subscription. Save the Google Play confirmation email or screenshot.
3. For issues, consult Google Play help and Hint Help Center guidance about refunds and play purchases.

Phone

1. Hint does not publish a phone number specifically for cancellations. Avoid relying on phone calls for a documented cancellation.
2. Use the web portal or email so you receive written proof of cancellation.

Email

1. Send an email from the account holder email to [email protected] or [email protected] stating you want to Cancel your subscription and include the account email, last 4 digits of the payment card, and the subscription plan name.
2. Request a cancellation confirmation by return email and retain that message.

Post

1. Write a signed letter stating you wish to Cancel the subscription, include account details and address it to Hint, Crown Way, CF14 3UZ Cardiff, United Kingdom.
2. Send by registered post and keep the proof of delivery. Allow postal transit time and then confirm via support email if you do not receive a confirmation.

Cooling-off period (change of mind)

Under The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, consumers have a 14-day right to cancel a distance contract from the date the contract is entered into. If you cancel within 14 days you are entitled to a refund of payments received, subject to the digital content rules if the service was supplied during the period. See Consumer Contracts Regulations 2013.

Digital content and immediate access

If you agreed that digital content or a service would start immediately and you acknowledged loss of the right to withdraw, the statutory 14-day cancellation right can be lost. Regulations 36 and 37 of the Consumer Contracts Regulations apply to digital content supplied during the cooling-off period. See the legislation link above for details.

Price increase

Hint does not publish a specific public policy on cancellation rights triggered solely by a price increase in the UK. For price-change disputes, collect the notification you received from Hint and contact support via the Help Center or email. If the price change breaches unfair contract terms, Consumer Rights Act 2015 protections against unfair terms could apply.

Moving / relocation

Hint does not publish a relocation cancellation policy. Provide supporting proof to [email protected] if relocation prevents access to a contracted service. Required proof documents - Not published by Hint.

Death of subscriber

Hint does not publish a protocol for cancelling on account of a subscriber death. Where no policy is published, contact support and supply a copy of the death certificate; specific acceptance of such proof is Not published by Hint.

Legitimate ground - verified technical issue

Research shows Hint may consider refunds or exceptions at its sole discretion if a user experienced a verified technical issue and was not able to use the service. To pursue this, open a support request through the Help Center and provide logs, screenshots, and dates of the issue. See Help article on refunds. Applicable law: Consumer Rights Act 2015 for service quality obligations.

End of commitment

If a fixed minimum commitment existed, Hint does not publicly publish minimum commitment durations for its UK subscription offers. Check your account terms or the confirmation email for specific end dates. Required proof documents - account confirmation email or original contract.

References

Primary legal references include The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and Consumer Rights Act 2015. The Digital Markets, Competition and Consumers Act 2024 introduced enhanced cancellation rights for subscription contracts and renewal cooling-off periods; see the legislation summary at DMCC Act 2024.

Before cancelling - how to negotiate

There are no documented retention offers publicly reported for Hint in the research. If you wish to request a retention offer, email [email protected] or use the Cancellation Portal and ask support for any available discounted month, pause option, or alternative tier. When contacting support, include your account email and state the exact outcome you want, for example a one-month pause or a discount code.

What cancelling saves - exact math

Current UK subscription price after the trial: £29.99 per month.

Yearly cost if you keep the subscription: 12 x £29.99 = £359.88 per year.

Trial cost: £1.00 for 7 days, then monthly at £29.99.

Example calculation: Cancel now to avoid the next charge and save up to £29.99 immediately. Annual saving if you cancel today and avoid 12 monthly bills: £29.99 x 12 = £359.88 per year.

Cheapest real alternative from competitors

From the researched competitor list the lowest monthly price is ATSpro at £49 per month. ATSpro monthly: £49.00. Year cost: 12 x £49.00 = £588.00 per year. Switching to that competitor increases cost relative to Hint's £29.99 plan.

Key UK laws that protect you

Important statutes: The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 set the 14-day cancellation right for distance contracts; the Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prohibits unfair contract terms. The Digital Markets, Competition and Consumers Act 2024 introduced further rights around subscription cooling-off periods. See the 2013 Regulations at legislation.gov.uk and the 2024 changes at legislation.gov.uk.

What to do if Hint refuses a valid cancellation or refund

Step 1 - Complain to Hint: use the Cancellation Portal or email [email protected] quoting your account and the reason. Step 2 - If unresolved, get advice from Citizens Advice at Citizens Advice - cancelling a service. Step 3 - For card payments, consider a Section 75 claim or chargeback through your card issuer for qualifying purchases. The Competition and Markets Authority considers hard-to-cancel subscriptions a potential unfair practice.

Regulators and escalation channels

There is no dedicated ombudsman for general subscription services; escalate via Citizens Advice or the CMA for systemic consumer protection issues. For payment disputes, contact your card issuer for chargeback or Section 75 if the purchase qualifies.

Access and service period

After you cancel, Hint research shows service continues until the end of the current paid period. Keep the cancellation confirmation and check your account to confirm the end date.

Final billing and refunds

Hint's refund policy states purchases are generally non-refundable. Refund requests must be submitted within 30 days of purchase through the Help Center or at [email protected]. Refunds, if approved, are processed to the original payment method only. See Hint Help Center - refunds.

Data and account re-activation

Hint allows account reactivation at current rates. If you want your account data removed, contact support and request deletion; retain any final receipts you may need for disputes.

Follow this checklist after you decide to cancel:

• Send cancellation via the Cancellation Portal and keep a screenshot or confirmation email.
• If cancelling by email, send from the account holder address to [email protected] and request written confirmation.
• Note the date you cancelled and the end date of access shown in your account.
• If you subscribed through Apple or Google Play, cancel in the respective store and save the confirmation.
• If you expect a refund, submit a request within 30 days and include transaction ID and screenshots.
• If you are still charged after cancellation, follow the Help Center article about being charged after cancellation and prepare to escalate to Citizens Advice or your card issuer.