Cancel SEMrush the easy way

Product overview

SEMrush is a professional SEO and digital marketing platform offering tools for keyword research, site audit, competitor analysis, content optimisation, advertising research and social media management. It serves freelancers, agencies and enterprise teams.

Who uses SEMrush

Target users include small and medium businesses, large enterprise marketing teams and digital agencies that need search data, site monitoring and competitive intelligence.

Company facts

Web - cancel via the official cancellation form

1. Sign in to your account at https://www.semrush.com/cancel/ using your account credentials.
2. Complete the cancellation form and answer all required questions. The form requires you to confirm intent to cancel.
3. SEMrush will send a confirmation email containing a link. Click that link within 24 hours to finalise the cancellation.
4. Keep the confirmation email as proof. Service for paid plans continues until the end of the paid term unless you have an eligible refund.

Web - cancel from Subscription Info page

1. Log in and open Subscription Info in account settings.
2. Click the 'Active' link next to 'Recurring' and then select 'Contact us' to reach the cancellation form.
3. Submit the form and click the confirmation link in the email within 24 hours.

Email cancellation

1. Compose a clear written request including your account email, plan name and reason for cancellation and send to [email protected].
2. Request written confirmation of cancellation and keep any reply as proof.
3. If you do not receive confirmation within 5 business days, resubmit via the web form and note both attempts.

Cancel by post

1. Write a signed cancellation letter including account email, billing ID and request date.
2. Send by recorded delivery to SEMrush, 100 Brompton Road, SW3 1ER London, United Kingdom.
3. Keep proof of postage and any reply. Allow 3 to 10 business days for physical delivery plus processing time by SEMrush.

Moving or change of business location

If you cannot continue the service because your business moves to a market where SEMrush will not operate for you, provide a written request with evidence such as a new registered company address or documentation showing relocation. SEMrush's KB does not publish an explicit relocation exception; treat as a standard cancellation request.

Applicable law where relevant: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Price increase

If SEMrush increases the recurring price during a committed period, request contract termination citing the changed price and include the billing notices showing the increase. SEMrush's public materials do not list a dedicated price-change termination policy; escalate using the complaint process if required.

Applicable law: Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 when the contract was concluded online.

Death of subscriber

Provide a death certificate and a written request from the estate administrator or next of kin to cancel. SEMrush's public resources do not set an explicit process for death, so submit documentation to [email protected] and by post to the registered London address.

Applicable law: Consumer Contracts Regulations 2013 for distance contracts; practical handling depends on account ownership and billing method.

Legitimate ground and contract exceptions

SEMrush excludes online refund eligibility for month-to-month subscriptions and for customers under a signed agreement (Order Form, Enterprise Subscription Agreement, Master Subscription Agreement). If you have a signed agreement, follow your agreement terms. For direct purchases from semrush.com with credit card, a one-time 7-day money-back guarantee applies to initial annual subscriptions of 12 months or greater and to initial add-on purchases; refund requests must be in writing within 7 calendar days of the initial order.

Reference: SEMrush refund policy and subscription terms. Applicable law: Consumer Contracts Regulations 2013.

End of commitment and cooling-off

For contracts concluded at a distance, UK law provides a 14-day cooling-off period under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If digital content or services were supplied and you expressly agreed to begin performance during the cooling-off, you may lose the cancellation right. Refund eligibility under SEMrush's policy is narrower and requires written request for annual orders within 7 days for the one-time money-back guarantee.

Applicable law: The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 - see https://www.legislation.gov.uk/uksi/2013/3134/2026-01-01

Before you cancel: negotiate

Research finds no published list of retention discounts offered actively by SEMrush. To request a retention offer, contact support through the cancellation form or [email protected] and ask for a downgrade, extended trial of a lower tier or a promotional rate. Include your account email, current plan and a target monthly/annual price. If you have multiple seats you can request pricing for removing additional users (additional users start from £37.50 per month).

What cancelling saves you - exact yearly math

Use these concrete prices from SEMrush pricing data to compute annual costs and savings if you cancel for one year:

• Pro monthly: 144.71 x 12 = 1,736.52 per year. Cancelling saves £1,736.52 for one year.
• Pro annual: 1,455.89 per year. Cancelling an annual Pro saves £1,455.89.
• Guru annual: 2,585.04 per year. Cancelling a Guru annual saves £2,585.04.
• Business annual: 5,170.14 per year. Cancelling a Business annual saves £5,170.14.
• Local Toolkit base: £25 x 12 = £300 per year.

Cheapest real alternative and price: Ubersuggest at about £29 per month (approx. £348 per year) is a lower-cost tool for basic keyword and site data. If you move from Pro monthly (144.71 x 12 = £1,736.52) to Ubersuggest (£29 x 12 = £348), your annual saving is £1,388.52 (1,736.52 - 348 = £1,388.52).

UK consumer rights that apply

Online purchases in the UK are governed by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 which provide a 14-day cancellation (cooling-off) period for distance contracts. For services, the Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prohibits unfair contract terms.

Refund timing and escalation

Under the Consumer Contracts Regulations, traders must reimburse payments within 14 days of being informed of cancellation or within 14 days of evidence of return. SEMrush's published refund policy limits refunds for direct credit card purchases to a one-time 7-day money-back guarantee for eligible annual purchases; month-to-month subscriptions are not eligible for that refund. If SEMrush refuses a lawful refund, escalate first by written complaint to SEMrush, then to Citizens Advice and consider payment remedies such as Section 75 or chargeback through your card issuer where applicable. The Competition and Markets Authority (CMA) scrutinises hard-to-cancel subscriptions and unclear auto-renewal terms.

How to escalate complaints

1) Send a written complaint to SEMrush via [email protected] and keep records. 2) If unresolved, seek advice from Citizens Advice and, where relevant, your card issuer for Section 75 or chargeback. 3) If the issue involves unfair contract terms or unclear auto-renewal, notify the CMA. Reference the Consumer Contracts Regulations 2013: https://www.legislation.gov.uk/uksi/2013/3134/2026-01-01

Check access and final billing

After cancellation you retain access until the end of the paid billing period for paid subscriptions. For unpaid trials or free subscriptions, access ends within 3 business days of confirmed cancellation. Review your bank or card statement for any final charges and keep the confirmation email as proof.

Download your data and projects

Export important reports, site-audit data and keyword lists before the end of access. SEMrush does not publish an automatic data-export timeframe after cancellation; export immediately after you submit and confirm cancellation.

Re-activation and account re-creation

You can re-subscribe at any time from semrush.com. If you had an annual plan cancelled you may need to purchase a new plan; any promotional or pricing terms are subject to current offers and not guaranteed.

Use this checklist to cancel SEMrush cleanly and keep evidence.

• Sign in and submit the online cancellation form at https://www.semrush.com/cancel/.
• Click the confirmation link in the email within 24 hours and save that email as proof.
• If you prefer written contact, send a signed cancellation letter to SEMrush, 100 Brompton Road, SW3 1ER London, United Kingdom and keep proof of postage.
• If you paid by credit card and want a refund for an eligible annual purchase, request it in writing within 7 calendar days of the initial order as per SEMrush policy.
• Export reports, keyword lists and site-audit data before access ends.
• Monitor your card or bank statement for final charges and retain all communication for escalation.