Cancel Simple Life App the easy way

Overview

Simple Life App is an AI-powered coaching app focused on long-term weight loss and healthy eating habits. The product uses an AI coach called Coach Avo, a photo scanning feature called Avo Vision, habit trackers and personalised daily check-ins.

Core features

The app provides fasting timers, meal logging, Nutrition Scores, wellness habit trackers, AI coach replies, photo scanning and workout plans. A free tier exists alongside Premium subscription tiers for expanded AI interactions and advanced features.

Company facts

Web (Simple website)

1. Open the Simple app and tap the profile icon.
2. Tap Simple Premium subscription details.
3. Select Turn-off auto-renewal and complete the short confirmation survey.
4. Keep a screenshot of the confirmation screen or an email from support.
5. If you cannot cancel in-app, visit the account page on simple.life.

iOS - App Store

1. Open Settings on your iPhone or iPad.
2. Tap your Apple ID at the top, then Subscriptions.
3. Find Simple in your active subscriptions and tap Cancel Subscription.
4. Save the confirmation message or Apple receipt email as proof.

Android - Google Play

1. Open the Google Play Store app.
2. Tap your profile icon, then Payments and Subscriptions, then Subscriptions.
3. Select Simple and tap Cancel subscription.
4. Keep the Google Play confirmation email or screenshot.

Email

1. Send a clear cancellation request to [email protected], include your account email and subscription details.
2. Ask for written confirmation stating the subscription will not renew.
3. Retain the support email for proof of cancellation.

Post

1. Write a letter including your name, account email, subscription start date and request to cancel/turn off auto-renewal.
2. Send by registered post to Simple Life App, One Redcliff Street, BS1 6TP Bristol, United Kingdom.
3. Keep the proof of postage and any reply.

Moving / Relocation

If you move to a country where Simple Life App is not available, provide proof such as a utility bill or tenancy agreement showing your new UK address or foreign address. Simple Life App does not publish a formal relocation cancellation form; contact support with documentation.

Applicable law: Consumer Contracts Regulations 2013 applies when contracts are concluded online.

Price increase

If Simple Life App raises the price for an ongoing subscription, you may cancel if the increase is applied before your next renewal and you do not accept the new price. Provide screenshots of the new price notice or email from Simple. The Consumer Rights Act 2015 protects you against unfair contract terms that allow disproportionate price rises.

Death of subscriber

To cancel due to the subscriber's death, provide a copy of the death certificate and the subscriber's account details. Simple Life App's public support resources do not list a specific process; send documents to [email protected] and request account termination.

Legitimate ground - health or inability to use service

Simple Life App has accepted ill health cancellations in some Trustpilot testimonials. Provide a medical note or letter and your account details to request compassionate cancellation or refund consideration.

End of commitment

For commitment subscriptions (3-month, 6-month, Annual), Simple Life App's Terms state these subscriptions generally cannot be cancelled before the commitment period ends. An early termination fee equivalent to $29.99 may apply. Provide purchase confirmation to show the commitment start and end dates.

Applicable law: Consumer Rights Act 2015 regarding unfair contract terms.

Cooling-off period (14 days)

For UK consumers purchasing online, you have a 14-day cooling-off period under the Consumer Contracts Regulations 2013 counted from the day after the contract is made. If you cancel within 14 days you are entitled to a full refund unless you explicitly consented to immediate performance of digital content. If you used the service during the cooling-off period, the trader can charge for the portion of service provided.

Applicable law: Consumer Contracts Regulations 2013. For guidance see Citizens Advice.

Before cancelling: negotiate

Contact Simple support at [email protected] and explain why you want to cancel. Mention whether you have a commitment plan or were charged unexpectedly. The research shows Simple has granted refunds in some Trustpilot cases and responded helpfully to illness-related cancellations. Ask for one of these retention options: a partial refund, a pro-rated refund, account credit, or a downgrade to the Free plan. Use this suggested script by email: "Please cancel my subscription or provide written confirmation of turning off auto-renewal. My account email is [your email]. I request a pro-rated refund for the unused period or a downgrading option."

What cancelling saves - maths

Compute yearly cost for common plans and the annual savings from cancelling:

• Premium monthly: 12 x £14.99 = £179.88 per year.
• Premium 3-month plan: 12 x £9.99 = £119.88 per year.
• Premium 6-month plan: 12 x £5.00 = £60.00 per year.
• Premium annual plan: £49.99 per year.

Example saving if you cancel a monthly Premium subscription (£14.99):

12 x £14.99 = £179.88. If you stop paying the monthly plan you save £179.88 over 12 months.

Cheapest real alternative named here: Lifesum Premium at £7.99 per month, annualised 12 x £7.99 = £95.88 per year. Savings when switching from Premium monthly to Lifesum:

£179.88 - £95.88 = £84.00 saved per year.

Key UK consumer laws

The relevant laws are the Consumer Contracts Regulations 2013 and the Consumer Rights Act 2015. The Consumer Contracts Regulations 2013 provide a 14-day cooling-off right for online service contracts. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and protects against unfair contract terms.

Auto-renewal and unfair terms

The UK regulator CMA flags hard-to-cancel subscriptions and unclear auto-renewal terms as possible unfair business practices. Simple states subscriptions auto-renew unless you cancel at least 24 hours before renewal. Deleting the app does not cancel the subscription; you must turn off auto-renewal in the app or the platform.

Escalation steps

1) Complain to Simple support at [email protected] with full details and ask for a written resolution. 2) If unresolved, seek advice from Citizens Advice. 3) For card payments you may consider a chargeback with your bank or Section 75 claim if eligible. 4) If the issue concerns misleading contract terms or unfair auto-renewal, report to the Competition and Markets Authority.

Check remaining access

After you cancel, your subscription typically remains active until the end of the paid period. You will keep access to Premium features until that date; there is no immediate loss of access after turning off auto-renewal.

Data and account

Simple Life App does not publish full public details of data retention in the cancellation articles. If you want a copy of your data, request account export in writing to [email protected] before your access ends and keep the reply. Take screenshots of important logs such as weight and meal history if you need local copies.

Final billing and refunds

If you cancelled during the 14-day cooling-off period, ask for a refund citing the Consumer Contracts Regulations 2013. If you were charged after cancelling, use the Simple article explaining automatic charges and contact support. See Simple Premium FAQ and cancellation.

Re-activation

To re-activate, subscribe again via the app or store. Re-subscribing will create a new billing cycle and new commitment period if you select a commitment plan.

Use this checklist to complete cancellation and protect yourself.

• Find your subscription source: App Store, Google Play or website.
• Cancel in the correct place: Apple, Google or Simple app.
• Cancel at least 24 hours before renewal to avoid an unwanted charge.
• Save confirmation: screenshot, Apple/Google email, or support email.
• If within 14 days of purchase, request a refund under the Consumer Contracts Regulations 2013.
• If you have a commitment plan and want early exit, ask for a pro-rated refund and check for an early termination fee (equivalent to $29.99 ≈ £24.00).
• Request a copy of your data if you need records of weight, photos or meal logs.
• If you are refused a refund you believe you are owed, contact Citizens Advice and consider card chargeback or Section 75 for qualifying transactions.