Cancel Flo App the easy way

Overview

Flo App is a health and period tracker developed by Flo Health Inc. It provides cycle predictions, symptom tracking, pregnancy tools and a premium tier for expanded content and insights.

Who it is for

Flo targets women and people who menstruate and seeks to provide daily health insights, fertility and pregnancy tracking, and personalised content from health experts.

Core features

Free features include period and ovulation predictions, symptom logging and cycle history. Premium adds in-depth content, personalised reports and an AI Health Assistant.

Web cancellation (Flo website)

1. Visit https://app.flo.health or flo.health and sign in with your account email.
2. Tap your Profile icon, choose Subscriptions or See your Premium benefits.
3. Select Manage Subscription and follow the cancellation prompts.
4. Keep a screenshot of the final confirmation screen and the receipt email for your records.

iOS cancellation (Apple App Store)

1. If you purchased via Apple, open the App Store app on your iPhone.
2. Tap your profile icon, then tap Subscriptions.
3. Select Flo and tap Cancel Subscription, then confirm.
4. Obtain Apple confirmation email or view subscription status under Apple ID settings.

Android cancellation (Google Play)

1. Open Google Play Store and tap your profile icon.
2. Tap Payments and subscriptions then Subscriptions.
3. Find Flo, tap Cancel subscription and follow prompts.
4. Save the Google Play confirmation email as proof.

Email cancellation via Flo Support

1. Open Flo Help Centre and use Contact Us to send a message from the subscription email address.
2. Attach a copy of your receipt or billing confirmation from Stripe/Apple/Google where available.
3. Request explicit confirmation that future charges will stop and ask for the effective date.
4. Keep all support replies as proof.

Cancellation by post

1. Write a clear letter with subscriber name, registered email, purchase receipt copy and request to cancel the subscription.
2. Send by registered post to: Flo App, 9 Appold Street, EC2A 2AP London, United Kingdom.
3. Keep proof of posting and request a written acknowledgement from Flo Support if you receive one.

Moving abroad

If you move and need to cancel, provide proof such as a dated utility bill or tenancy agreement showing your new address. Flo does not publish a specific relocation policy; send proof to Flo Support. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 - text.

Price increase

If Flo increases the price at renewal and you wish to cancel because of the change, send the notice and your subscription details. Keep the price increase notice and your cancellation request. Under UK law a material contract change may give you the right to cancel free of charge. Applicable law: Consumer Contracts Regulations 2013 - text.

Death of subscriber

To cancel after the death of a subscriber, provide a copy of the death certificate and the subscriber's registration email. Send documents to Flo Support or postal address. Flo's public policy on this is not published; treat as a support case.

Legitimate ground and accepted reasons

Flo accepts cancellation via the payment platform that processed the charge (Apple, Google Play or Flo web/Stripe). For other legitimate grounds such as inability to use the service for health reasons, provide medical letters. Specific acceptable grounds are not listed publicly; submit documents to Flo Support.

End of commitment

If your subscription had a fixed period, cancel before the renewal date using the relevant platform. Flo does not publish a minimum commitment period; if you cannot locate the end date, retrieve it from your receipt or the subscription tab in your account.

Cooling-off rights

For subscriptions bought online, you have a 14 day cooling-off period under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. For subscription renewals, the Digital Markets, Competition and Consumers Act 2024 provides a right to cancel during an initial cooling-off period and any renewal cooling-off period. Send cancellation within 14 days to request a refund where applicable. See the statute at Consumer Contracts Regulations 2013 and the cooling-off provision at Digital Markets, Competition and Consumers Act 2024 - cooling-off.

Before you cancel - negotiation steps

There are no publicly reported retention offers from Flo. To ask for a retention offer contact Flo Support from the subscription email and request any available promotional pricing or a discounted renewal. Provide your account email, current plan and desired outcome. Typical negotiation message: state you will cancel unless offered a reduced annual price or free months and request a written offer.

What cancellation saves you - concrete math

Flo Premium yearly price: £39.99 per year. Math: £39.99 per year saved if you cancel an annual plan. If you pay the estimated monthly price of £3.33, math: £3.33 x 12 = £39.96 per year. Flo Free costs £0 per year.

Example savings

• Annual Premium cancellation saving: £39.99 per year.
• Monthly Premium cancellation saving: £39.96 per year (calculated from estimated monthly price).
• Switching to Flo Free: immediate saving of £39.99 per year or £3.33 per month.

Cheapest real alternative from this page: Flo Free at £0 per year.

Key UK consumer laws

Relevant UK laws include the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Digital Markets, Competition and Consumers Act 2024. Services must also meet the standard in the Consumer Rights Act 2015 for care and skill.

Cooling-off and refunds

The 2013 Regulations grant a 14 day cooling-off period for most online contracts. The 2024 Act adds a right to cancel subscription contracts during initial and renewal cooling-off periods. Where cancellation is valid, reimbursement must be made without undue delay and within 14 days. See Consumer Contracts Regulations 2013 and Digital Markets, Competition and Consumers Act 2024.

How to escalate

Step 1: Complain to Flo Support and keep written records. Step 2: If unresolved, contact Citizens Advice for guidance and consider Section 75 or chargeback via your card issuer for qualifying card payments. The CMA treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. If a legal remedy is needed, consider formal complaints channels and legal advice.

Check final billing and refunds

After you cancel, confirm the cancellation date and check that no further charges are scheduled. If you are due a refund under the cooling-off rules or platform policies, expect reimbursement within 14 days of the cancellation request where the right applies.

Access to data and account

Cancelling a paid subscription does not automatically delete your account or data. To request data export or account deletion, use the Flo Help Center and specify whether you want a full data export or permanent deletion. Keep confirmation emails from Flo.

Reactivation

To re-subscribe, sign in to your Flo account and choose a plan. Reactivation may restore some saved data depending on how long the account remained inactive and Flo retention policies.

Use this checklist to cancel and protect yourself.

• Identify where you were billed - Apple, Google Play or Flo website.
• Cancel via the platform that processed the payment (App Store, Google Play, or Flo web).
• Save confirmation emails or screenshots of the cancellation.
• If you paid via card and suspect unauthorised charges, contact your card issuer and request chargeback or Section 75 if applicable.
• If you want a refund under the 14 day cooling-off period, request it within 14 days and keep the acknowledgement.
• If cancelling by post, send a registered letter to Flo App, 9 Appold Street, EC2A 2AP London, United Kingdom and keep proof of postage.
• Request data export or account deletion from Flo Support if you want personal data removed.