Cancel Amazon Video the easy way

Service overview

Amazon Video (Prime Video) is Amazon's streaming service for films, TV series, live programming and sports. It is available in the United Kingdom as a standalone subscription or as part of Amazon Prime.

How it is sold

Amazon Video appears in two main forms: Prime membership bundles (monthly or annual) which include Prime Video, and a Prime Video only subscription. Optional add-ons such as an ad-free add-on are available.

Company facts

Official help and plan pages: Prime overview and Prime Video Help Center.

Web - recommended self-service

1. Go to Manage Your Subscriptions on Amazon.co.uk.
2. Sign in with the account that holds the subscription.
3. Select Subscriptions or Memberships, find the Prime Video or add-on, choose Unsubscribe or End Membership and confirm.
4. Save the on-screen confirmation and check for a confirmation email.

iOS - App Store subscriptions

1. Open Settings on your iPhone or iPad.
2. Tap your Apple ID, then Subscriptions.
3. Find Prime Video or Amazon subscription and tap Cancel Subscription.
4. Keep the Apple confirmation email as proof.

Android - Google Play subscriptions

1. Open Google Play Store, tap your profile icon and go to Payments and subscriptions.
2. Choose Subscriptions, select Prime Video and Cancel subscription.
3. Save the Google Play confirmation.

Phone - contact Amazon support

1. Go to Amazon Prime Video Help Center at Prime Video Help.
2. Use the contact options to request a call or chat. Ask for a reference number and email confirmation of cancellation.

Email / contact form

1. Open the Prime Video help page contact form.
2. Complete the form with account details and the cancellation request. Request a full reply and save it.

Post - registered letter

1. Write a clear cancellation request including your Amazon account email, subscription name and date.
2. Send by registered post to Amazon Video, 60 Holborn Viaduct, EC1A 2FD London, United Kingdom.
3. Keep postal receipt and request written confirmation from Amazon.

Cooling-off period (14 days)

If you cancel within 14 days of confirmation for video-only subscriptions purchased directly through Amazon, you are entitled to a full refund subject to deduction for any service used. Amazon's stated policy: a full refund will be issued if cancelled within 14 days, except Amazon may charge for the value of service used during that period. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Price increase

If the subscription price increases mid-contract and Amazon's terms do not permit the increase without consent, you can cancel. The Competition and Markets Authority (CMA) expects clear terms on price increases and treats unfair auto-renewal or hidden charges as potential breaches. Required proof: screenshot or copy of the price change notification and your original terms. Applicable law: Consumer Rights Act 2015 and CMA guidance.

Death of subscriber

To cancel following the subscriber's death, provide a copy of the death certificate and the account email. Amazon's support may close the account and stop renewals on receipt of documentation. Applicable law: Consumer Rights Act 2015.

Moving abroad / change of residence

If you relocate outside the UK and the service is not available or the terms differ, contact Amazon support with proof of address change. Required proof: new address documentation. Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

End of commitment / fixed-term subscriptions

For Discounted Monthly Subscriptions with Commitment, cancellation takes effect at the end of the fixed subscription period and no refund is due for early termination according to Amazon's stated rules. Required proof: account subscription page showing commitment terms. Applicable law: Consumer Contracts Regulations 2013.

Legitimate ground for termination

Legitimate grounds include material breach of contract by Amazon (for example, failure to provide purchased streaming access). Required proof: clear examples of non-delivery, timestamps, and correspondence. Applicable law: Consumer Rights Act 2015.

Before you cancel: negotiate

Research does not list specific retention offers that Amazon consistently makes. To request a retention offer, contact Amazon via the Prime Video Help Center at Prime Video Help and ask for available promotional rates or an extension trial. When you contact support, request written confirmation of any offer, its price and its duration.

What cancelling saves you - yearly calculations

Prime Monthly: £8.99 x 12 = £107.88 per year.

Prime Annual: £95 per year (annual cost shown).

Prime for Students monthly: £4.49 x 12 = £53.88 per year.

Prime Video only: £5.99 x 12 = £71.88 per year.

Ad-free Prime Video add-on: £2.99 x 12 = £35.88 per year.

Example saving: cancelling Prime Monthly instead of Annual saves: £107.88 - £95 = £12.88 per year. The cheapest competitor listed in research is Netflix at £5.99 per month = £71.88 per year, making it cheaper than Prime Monthly (£107.88) and Prime Annual (£95).

Key UK consumer law

The main protections are the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, which give a 14-day cooling-off right for online digital services, and the Consumer Rights Act 2015, which requires services to be performed with reasonable care and skill.

Digital content specific rules

If you agree that a digital service starts during the 14-day cooling-off period and you start downloading or streaming, the trader can charge for the value of the service provided. If you did not consent to immediate start, you are entitled to a full refund within 14 days.

Escalation steps

1. Complain to Amazon support and keep copies of all correspondence. 2. If unresolved, get advice from Citizens Advice and notify the Competition and Markets Authority if terms look unfair. 3. For card payments, consider Section 75 or a chargeback via your card issuer when eligible.

Regulators

Citizens Advice provides consumer guidance and the Competition and Markets Authority enforces consumer law and monitors unfair auto-renewal practices.

Access and viewing

After cancellation you may retain access until the end of the current paid period; if you cancelled within the 14-day cooling-off period and received a refund, access may end immediately. Keep a copy of the cancellation confirmation email as proof of the end date.

Data and account

Your purchase history and account remain tied to your Amazon account. If you want to delete viewing history or personal data, go to Your Account privacy settings and request data deletion through Amazon's account tools or support.

Final billing and refunds

If you are eligible for a refund under Amazon policy or statutory rights, expect email confirmation and a refund to the original payment method. For video purchases or rentals, you cannot cancel after you have started watching or downloading the content.

Use this checklist to finish cancellation and protect your consumer rights.

• Sign in to the Amazon account that holds the subscription.
• Use Manage Your Subscriptions or Prime membership settings to Unsubscribe and save confirmation.
• If subscribed via Apple or Google, cancel through Apple ID or Google Play subscriptions and save their confirmation.
• If you want a refund within 14 days, request it and note whether you consented to service starting immediately.
• Keep screenshots of terms, renewal notices and any price-change emails.
• If needed, send a registered letter to Amazon Video, 60 Holborn Viaduct, EC1A 2FD London, United Kingdom and keep postal receipt.
• If unresolved, get guidance from Citizens Advice and consider card chargeback or Section 75 if eligible.