Cancel Now TV Ultra Boost the easy way

Overview

NOW Ultra Boost is a monthly add-on for an existing NOW membership that upgrades video and audio quality and increases concurrent streams. Ultra Boost is not a standalone membership; it only applies if you already subscribe to a NOW Entertainment, Cinema or Sports membership.

Key features

Ultra Boost features ad-free streaming for on-demand content (live channels and trailers remain excluded), 4K Ultra HD picture quality, Dolby Atmos audio where available, and simultaneous streaming on 3 devices. The published monthly price for Ultra Boost is £9.

Company facts

Read a general overview of the service on Wikipedia.

Web - step by step

1. Open a web browser on a desktop, laptop or tablet. The NOW help pages state desktop/tablet is recommended.
2. Sign in at your NOW account and go to My Account.
3. Select Membership & Payment.
4. Find the Ultra Boost add-on and choose Cancel or Manage membership.
5. Follow the on-screen confirmation prompts; keep the confirmation message and expect a confirmation email within 3 hours.

iOS (Apple) - step by step

1. If you are billed by Apple (iTunes), open Settings on your iPhone or iPad.
2. Tap your name > Subscriptions, find NOW or Ultra Boost and Cancel Subscription.
3. Cancelling on the NOW website will not stop Apple billing; you must cancel through Apple to stop charges from Apple.

Android / Google Play - step by step

1. Open Google Play Store app and tap your profile > Payments & subscriptions > Subscriptions.
2. Find NOW and Cancel subscription if billed by Google Play.
3. If not billed by Google Play, use the NOW website method above.

Phone - step by step

1. Call NOW support on 0330 332 3050 (8am to 8pm, 7 days a week).
2. Provide account holder name, email and any identity verification requested.
3. Ask for a cancellation confirmation and note the reference number. Expect a confirmation email within 3 hours.

Email / Web chat - step by step

1. Open the NOW help pages and use Chat to bot or contact form.
2. Request cancellation, paste account details and request confirmation by email.
3. Save the chat transcript or email response.

Post - step by step

1. Write a signed letter with account holder full name, registered email, address and request to cancel Ultra Boost.
2. Send by registered post to: Now TV Ultra Boost, Grant Way, TW7 5QD Isleworth, United Kingdom.
3. Keep postage receipt. Processing may take multiple working days and you will still have access until the next billing date.

Moving address or relocation

If you move your residence this does not alone change your right to cancel. Cancel your subscription via the website or by phone. Provide a new address only for account records; no specific proof is required for standard cancellations.

Price increase

If NOW increases the price of Ultra Boost and your contract gives a right to withdraw you can cancel before the new price takes effect. Check your membership notifications from NOW for the effective date and cancel via My Account before that date. Relevant law: Consumer Rights Act 2015 on fair contract terms and CMA guidance on auto-renewals.

Death of subscriber

NOW accepts bereavement cancellations. Provide the deceased full name, home address, date of birth, date of death, email address registered to the NOW account (if known) and a death certificate (scan or photo accepted). Contact the bereavement line or use the online bereavement page. Phone for bereavement is 03303 323 050.

Legitimate grounds accepted by NOW

From research, NOW lists death of account holder as an accepted legitimate ground. For other serious grounds contact support so they can advise. Applicable law: Consumer Rights Act 2015 (services must be performed with reasonable care and skill).

End of minimum-term commitment

If you are on a minimum-term plan you can cancel but the cancellation will only take effect at the end of the minimum term and remaining payments will be taken. If you do not cancel before the minimum-term ends the membership will roll on at the regular price.

Cooling-off period (14-day right)

Under the Consumer Contracts Regulations 2013 there is a 14-day cooling-off right for most online contracts. For digital content like streaming the right can end once streaming or download starts with the consumer's express consent. If you started streaming immediately you may have no statutory right to a refund. Relevant law: Consumer Contracts Regulations 2013 and Consumer Rights Act 2015.

Before you cancel: negotiate

NOW may present retention options at cancellation but the publicly available research lists no standard retention offers for Ultra Boost. To ask for a retention offer call 0330 332 3050 or use the online chat and state you are considering cancellation. Ask explicitly for a discount code, a reduced monthly price or an extended free period. If billed through a third party such as Apple, Amazon or EE you must contact that third party for retention or billing changes.

What canceling saves you

Cost of Ultra Boost: £9 per month. Yearly cost: 12 x £9 = £108 per year. If you cancel Ultra Boost you save £9 each month and £108 per year.

Cheapest real alternative named: Apple TV+ at £4.99 per month. Annual cost for that alternative: 12 x £4.99 = £59.88 per year. Comparison math: Ultra Boost 12 x £9 = £108 per year. Apple TV+ 12 x £4.99 = £59.88 per year. Saving by switching: £108 - £59.88 = £48.12 per year.

Relevant laws and regulator

Primary laws: Consumer Rights Act 2015 and Consumer Contracts Regulations 2013. The UK regulator with responsibility for subscription fairness is the Competition and Markets Authority (CMA).

Cooling-off and digital content

The Consumer Contracts Regulations 2013 provide a 14-day right to cancel most online purchases. For digital streaming the right can end once download or streaming starts with your express consent. If you started streaming NOW may not have to refund under that regulation.

Unfair terms and auto-renewal

The CMA treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. The Consumer Rights Act 2015 requires terms to be fair; disproportionate cancellation penalties are not binding.

How to escalate

1. Complain to NOW via My Account, chat or phone and keep records. 2. If unresolved contact Citizens Advice for guidance. 3. Use payment remedies: ask your card issuer for a chargeback or Section 75 protection if the payment qualifies. 4. As a last resort, notify the CMA or contact a relevant ombudsman if applicable.

Access and final billing

Your Ultra Boost cancellation is effective at the end of the current billing cycle. You will retain access until your next payment due date. No cancellation fee is charged and no further monthly Ultra Boost payments will be taken after the current paid period ends unless you are on a minimum-term plan.

Confirmation and evidence

NOW displays an on-screen confirmation when you cancel on the website and sends a confirmation email within 3 hours. Save the on-screen confirmation and the email as evidence for future disputes.

Data and re-activation

Your NOW account details remain available for re-activation. To re-activate Ultra Boost you must subscribe again via My Account. If you cancelled through a third party (Apple, Google, Amazon, EE) you must re-subscribe via that same billing channel.

Follow this checklist to cancel Ultra Boost and protect yourself:

• Sign in on a desktop, laptop or tablet and cancel in My Account > Membership & Payment.
• Save the on-screen confirmation and forward the confirmation email to a personal folder.
• If billed by Apple, Google Play, Amazon or EE cancel via the relevant billing platform.
• Check your payment card for any future NOW charges for the next 2 billing cycles.
• If you expected a refund and did not receive one, contact NOW via chat and ask for the reason; request a reference.
• If unresolved, contact your bank for chargeback or Section 75 advice if applicable.