Cancel Now Entertainment the easy way

Service summary

Now Entertainment is a streaming membership category focused on entertainment programming and selected music and audio content operated by Never Off Work Entertainment, LLC. The Entertainment membership gives access to Sky Originals, exclusive shows and some HBO Max series in packages that include ads.

Who it is for

The service targets UK viewers who want Sky Originals and select HBO Max series without a traditional pay-TV contract. The audience includes fans of entertainment series who accept ad-supported streaming as part of a lower monthly price.

Company facts

Read the company background here: Now Entertainment - About Us.

Web - cancel from your browser

1. Open a desktop, laptop or tablet and go to your Now account on the Now website.
2. Choose Membership & Payment from account settings.
3. Select the membership you wish to cancel.
4. Click 'Cancel membership' or 'Cancel viewing experience' and follow the on-screen steps to confirm cancellation.
5. Watch for an on-screen confirmation message and a confirmation email within 3 hours.

iOS - cancel via Apple if billed by Apple

1. If your payment method shows Apple in your account, cancel directly in your Apple subscriptions or via the Apple ID account used to pay.
2. Do not use the Now app to attempt cancellation; the research confirms partner-billed subscriptions must be cancelled with the partner.
3. Keep the Apple cancellation confirmation as proof.

Android - cancel via Google Play if billed by Google

1. If Google Play is the billing partner, cancel the subscription through your Google Play subscriptions.
2. Do not attempt cancellation via the Now Android app if billed by Google; use Google Play instead.
3. Save the Google Play confirmation email or screenshot.

Phone - what to expect

1. No published phone cancellation path was found in research; the website and payment partners are the authorised paths.
2. If you contact support by phone, request written confirmation and the agent's reference number.

Email and post - written requests

1. For written requests, email [email protected] explaining that you want to cancel and include account details.
2. To cancel by post, send a signed letter by registered post to: Now Entertainment, 2 Lochrin Square, 92-98 Fountainbridge, EH3 9QA Edinburgh, United Kingdom.
3. Keep proof of postage and expect processing within 7-21 days for postal requests.

For corporate or press information see the media kit: Now Entertainment Media Kit 2026.

Moving / change of residence

If you move and your contract contains location-based restrictions, provide proof of address change such as a recent utility bill or tenancy agreement. If the service cannot be supplied at the new address and the contract is terminated for that reason, Now Entertainment should accept the cancellation request and apply the standard rules for final access and refunds.

Applicable law: Consumer Rights Act 2015

Price increase

If Now Entertainment increases the price and the change is not permitted by your contract, you can cancel. Provide the notice of price increase or a screenshot of the new price and your existing terms. If the price change is introduced, you have the contractual right to terminate; the trader must follow the terms you agreed.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; Consumer Rights Act 2015

Death of subscriber

On the death of the account holder, the account owner or executor should contact support and provide a copy of the death certificate and proof of identity. The company will treat the request under its account closure processes and the Consumer Contracts Regulations where applicable.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013

Legitimate ground - service not provided with reasonable care

The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill. If Now Entertainment repeatedly fails to provide promised services or the service quality breaches the contract, document the incidents, dates and screenshots, and request termination and remedy. If Now Entertainment refuses, use escalation routes in the legal protections section.

Applicable law: Consumer Rights Act 2015

End of minimum commitment

If you have a 6-month minimum-term saver plan, the cancellation request will take effect at the end of the minimum term. You must cancel separately for each membership if you have multiple memberships. Provide your account details and the date you request termination; payments continue until the term end.

Applicable law: Contract terms and Consumer Contracts Regulations 2013

Cooling-off period (14-day right)

Under the Consumer Contracts Regulations 2013 you have a 14-day cooling-off period for distance contracts starting the day after the contract is concluded. If you cancel within that 14 days and the service has not been fully performed, Now Entertainment must refund payments without undue delay, no later than 14 days after notification. If you requested immediate performance and agreed to lose your cancellation right, the trader may be entitled to payment for services already supplied.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013

Before you cancel: how to negotiate

Research did not identify specific retention offers publicly reported for Now Entertainment. If you want to ask for a retention deal, contact support at [email protected] or use the Membership & Payment area and ask for retention options. When you contact support, state your account email, current plan and a clear request such as a discount or a switch to a 6-month saver. Keep written confirmation of any offer.

What cancelling saves - yearly calculations

Use these calculations to estimate your annual savings if you cancel and switch to a cheaper alternative.

Now Entertainment plans (monthly then annual calculation):

• Entertainment Membership (flexible) £7.99 x 12 = £95.88 per year.
• Entertainment Membership (6-month minimum term saver) first 6 months £4.99 then 6 months at the regular rate £7.99: (4.99 x 6) + (7.99 x 6) = £29.94 + £47.94 = £77.88 per year.
• Entertainment & HBO Max (flexible) £9.99 x 12 = £119.88 per year.
• Entertainment & HBO Max (6-month minimum term saver) first 6 months £6.99 then 6 months £9.99: (6.99 x 6) + (9.99 x 6) = £41.94 + £59.94 = £101.88 per year.

Cheapest competitor from research: Qobuz at £10.83 per month = £10.83 x 12 = £129.96 per year. Savings examples against Qobuz:

• Cancel Entertainment flexible: £129.96 - £95.88 = £34.08 annual saving if you remain on Now Entertainment; conversely cancelling Now Entertainment and moving to Qobuz costs an additional £34.08.
• Cancel Entertainment 6-month saver effective annual cost £77.88. Difference vs Qobuz: £129.96 - £77.88 = £52.08.

Choose the calculation that matches your actual plan. If you negotiate a retention offer, get the new price in writing before you accept.

Key UK consumer law

Your rights for online subscriptions come from the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. The Regulations give a 14-day cooling-off period for most distance contracts. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and prevents unfair contract terms, including disproportionate cancellation penalties.

Auto-renewal and the regulator

The Competition and Markets Authority (CMA) views hard-to-cancel subscriptions and unclear auto-renewal practices as potentially unfair. If you consider Now Entertainment is using unclear renewal terms or making cancellation hard, raise the complaint with Citizens Advice and the CMA outlining the issue and evidence.

Escalation steps

1. Complain to Now Entertainment by email to [email protected] or by registered post to the address in this guide and retain copies.

2. If unresolved, seek assistance from Citizens Advice for steps including writing a formal complaint and next steps.

3. For qualifying card payments, consider a Section 75 claim through your card issuer or a chargeback request to the card issuer. Keep dates and proof of cancellation attempts.

4. If the complaint remains unresolved, escalate to the appropriate ombudsman for the sector or seek legal advice.

Check access and final billing

After cancelling you will normally retain access until the date your next payment was due for flexible plans. For minimum-term plans the contract remains active until the end of the term and payments continue. Expect a confirmation email within 3 hours after web cancellation.

Data, re-activation and receipts

Save the confirmation email or screenshot showing cancellation. If you decide to re-activate later, re-subscribe from your account settings; billing will restart according to the price at the time of re-subscription. If you require a refund within the 14-day cooling-off period, request it in writing to [email protected] and quote your account details.

Follow this checklist to cancel cleanly and keep proof.

• Log into your Now account on a desktop, laptop or tablet and go to Membership & Payment.
• Click the specific membership and select 'Cancel membership' or 'Cancel viewing experience'.
• Take a screenshot of the on-screen confirmation and save the confirmation email (confirmation appears within 3 hours).
• If billed by Apple, Google Play or Amazon, cancel through that partner and save their confirmation.
• If you prefer written proof, email [email protected] and keep the reply.
• If you send a registered letter, use the address: Now Entertainment, 2 Lochrin Square, 92-98 Fountainbridge, EH3 9QA Edinburgh, United Kingdom and keep the proof of delivery.
• Check your payment method for any continued charges for at least one billing cycle after cancellation and dispute via the card issuer if necessary.