Cancel Aura the easy way

Core service

Aura offers wellbeing and digital protection products including meditation, sleep, CBT content, habit tracking and insurance brokerage services. It operates consumer subscriptions and some insurance products in the UK.

Who runs it

Aura was founded by Hari Ravichandran in 2017 and is headquartered in Boston, United States. The company reports approximately 1.3 million subscribers and 1300 employees.

Company facts

Web (cancel on Aura.com)

1. Go to your Aura account at Aura.com and sign in.
2. Click the gear wheel icon in the top right corner and open Membership.
3. Click "Cancel Membership" and choose "Cancel Online".
4. Follow the prompts, confirm cancellation and choose a reason.
5. Keep the confirmation email; your plan remains active until the end of the paid period.

iOS / App Store

1. If the subscription was purchased through Apple App Store, open Settings on your iPhone.
2. Tap your name, then Subscriptions, find Aura and cancel.
3. The 60-day refund guarantee from Aura does not apply to App Store purchases; refunds are handled by Apple.

Android / Google Play / withaura.app

1. If purchased via Google Play cancel in Google Play Subscriptions.
2. If purchased via withaura.app email [email protected] at least 48 hours before the end of the current billing period with your order number and purchase email.
3. Cancellations for withaura.app take effect at the next payment date; refunds may not be provided for unused periods.

Email cancellation

1. Email [email protected] or [email protected] including your full name, account email, order number and request to cancel.
2. Save the timestamped reply as proof.

Post (registered letter)

1. Send a registered letter to: Aura, 375 Kensington High Street, W14 8QH London, United Kingdom.
2. Include account email, order number and a clear statement: "Please cancel my Aura subscription."
3. Keep Royal Mail proof of posting and await written confirmation.

Cooling-off period (14 days)

If you bought a subscription or product online you have a 14-day right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. To use this right, notify Aura in writing within 14 days and provide order details. If digital content was downloaded or streamed after express consent you may lose the right to cancel. See the statutory rule: Consumer Contracts Regulations 2013.

End of commitment or switch plans

For monthly plans you can cancel and the service runs until the end of the paid period. For annual plans cancelling after purchase will usually leave the service active until the end of the paid year; refunds are restricted. Provide account email and membership confirmation to process changes.

Price increase

If Aura raises the price during a fixed-term contract, check your contract terms. Unfair unilateral changes may be challenged under the Consumer Rights Act 2015 and CMA guidance on auto-renewal and unfair terms. Provide the price increase notice and your account details when claiming a right to cancel.

Moving abroad

Moving abroad is not listed by Aura as an automatic cancellation reason in public guidance. You must request cancellation by contacting support and provide proof of new address such as a utility bill or lease; acceptance is at Aura's discretion if not covered by law.

Death of the subscriber

To cancel after a subscriber's death contact support and supply a copy of the death certificate and the account email. Aura processes cancellations and any refund or outstanding payments will follow its terms; for insurance products additional rules may apply.

Insurance policies (specific rules)

For Aura insurance policies, cancelling before the policy start date results in a refund minus a cancellation fee. If cancelled within the first 14 days the insurer charges for the period of cover used plus administration fees and Aura applies its cancellation fee. After 14 days the insurer charges for the period used plus admin fees, Aura charges a cancellation fee and retains commission and/or a broker fee of 12.5% of the total annual premium. These terms are described in the Aura Insurance terms of business. See Financial Conduct Authority oversight for insurance contracts.

Before you cancel: negotiate

Research does not show published retention offers from Aura. To request a retention offer contact [email protected] or use the account support flow and ask for an annual discount or promotional rate. Provide your account email, current plan and the date your subscription renews. If you purchased via a third party (Apple, Google) ask that platform for available offers.

What cancelling saves - concrete math

Example calculation using Aura pricing: a monthly Premium at £6.99 costs 6.99 x 12 = £83.88 per year. The Aura annual Premium option at £41.99 costs £41.99 per year. Yearly saving by switching from monthly to annual: 83.88 - 41.99 = £41.89 per year.

Other real Aura annual prices from published lists include £56.99, £59.99 and £69.99. Comparing the monthly £6.99 option vs the £56.99 annual: 83.88 - 56.99 = £26.89 saved per year. The cheapest real alternative is a free app alternative such as Insight Timer at £0 per month, saving up to £83.88 per year versus a £6.99 monthly plan.

Key UK laws and regulators

Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 provides a 14-day cooling-off right for online/distance contracts. The Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and protects against unfair contract terms. For financial products (insurance) the Financial Conduct Authority (FCA) supervises conduct. Citizens Advice offers consumer support and guidance.

Auto-renewal and unfair terms

The Competition and Markets Authority (CMA) treats hard-to-cancel subscriptions and unclear auto-renewal terms as potentially unfair. If Aura makes renewal or cancellation unduly difficult you can complain to Citizens Advice and quote CMA guidance on hard-to-cancel subscriptions.

Escalation steps

1) Complain to Aura via support channels and keep written proof. 2) If unresolved for insurance or financial services, escalate to the Financial Ombudsman Service. 3) For general consumer issues use Citizens Advice. 4) For qualifying card payments consider a Section 75 claim or a chargeback via your card issuer if the merchant refuses to comply with your statutory rights.

Confirm access and final billing

Keep the confirmation email and check billing: Aura subscriptions remain active until the end of the paid period. For monthly billing no refund is usually given for unused time; refunds for annual plans depend on the published refund policy.

Data and account re-activation

If you want to keep account data export any personal data you need before deletion. To re-activate sign in and choose a new plan; saved data and re-activation options depend on Aura retention policies in your account settings.

Refund windows and special guarantees

The Aura 60-day money-back guarantee applies only to annual plans purchased through Aura websites (excluding Amazon) or via customer support and does not apply to App Store purchases. For monthly plans refunds are not available; the service runs until the end of the billing period. See the refund policy at official refund policy and monthly billing refunds.

Use this checklist to finish cancellation and protect your rights.

• Find your account email and order number in your Aura account or receipts.
• Cancel online at Aura cancel page and save the confirmation email.
• If purchased via Apple or Google cancel through the App Store or Google Play and save screenshots.
• If you bought insurance, request written confirmation of refund calculation and any cancellation fee.
• If you want a refund within 14 days, notify Aura in writing and keep proof of sending.
• If Aura refuses a lawful refund, contact Citizens Advice or the Financial Ombudsman Service for insurance disputes.
• Consider switching to an annual plan to save money: e.g., £6.99 x 12 = £83.88 vs £41.99 annual saves £41.89/year.