Cancel Kure the easy way

Overview

Kure is a small company established in 2021 offering guided hypnosis and process optimisation tools. The company operates apps for iPhone and Android to deliver hypnosis sessions, booster programmes and specialised one-time purchases such as 'No alcohol' and 'Weightloss'.

Key features

Kure provides monthly and annual subscription access to a core hypnosis programme, plus one-time purchases for specialised sessions priced at £14.99. Kure also offers a free trial and in-app purchases for booster sessions.

Company facts

Official information about the app and service is available on Kure's official sites: Kure app and Kureko.

Web / Account cancellation

1. Open https://www.kureapp.com/ and log in with your credentials.
2. Go to Manage Account or Account settings and look for Subscription or Plan details.
3. If an in-account cancel button is present, follow the prompts and save screenshots of each confirmation page.
4. If Manage Account does not allow cancellation, send an email to [email protected] stating your request to cancel and include your account email and last 4 digits of payment if known.
5. Keep the reply email as proof. Kure states cancellation must be done at least 48 hours before the end of the current period to prevent renewal.

iOS (Apple App Store) cancellation

1. Open Settings on your iPhone, tap your name, then Subscriptions.
2. Find Kure in the list and tap Cancel Subscription. Do not delete the app instead of canceling.
3. Save the Apple confirmation email or a screenshot showing the subscription status as cancelled.
4. If you cannot cancel in-app, manage the subscription via your Apple ID on a desktop at appleid.apple.com.

Android (Google Play) cancellation

1. Open the Google Play Store app, tap the profile icon, then Payments and subscriptions, then Subscriptions.
2. Select Kure and tap Cancel subscription. Deleting the app does not cancel.
3. Save the confirmation email or screenshot from Google Play as proof.
4. If Play does not show Kure, the subscription may be billed via a third party like PayPal; check your payment history.

Phone

1. Kure does not provide phone cancellation. Do not rely on phone steps for this service.

Email

1. Send a clear cancellation email to [email protected] with subject 'Cancel subscription' and include your account email and subscription plan.
2. Request a written confirmation and keep the reply. If Kure confirms cancellation but refuses a refund, retain their reply for escalation.

Post

1. Kure does not list post as a supported cancellation method. Postal address available for registered letters: Kure, 123 Example Street, EC1A 1AA London, United Kingdom.

Moving abroad

If you relocate and wish to cancel, provide a copy of proof of address abroad (utility bill or tenancy agreement). Kure's public guidance does not list a specific relocation policy; use your account email and a proof document in your cancellation email.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for contract information.

Price increase

If Kure raises the subscription price during a current period, you are entitled to cancel before the changed terms take effect. Provide the original confirmation, screenshot of old price and the notification of price increase from Kure. The CMA expects auto-renewal terms to be transparent.

Applicable law: Competition and Markets Authority guidance on auto-renewal transparency and Consumer Rights Act 2015 for unfair terms.

Death of the subscriber

In the event of the subscriber's death, send a certified copy of the death certificate and a request from an executor to [email protected] or [email protected] to close the account. Kure's published guidance does not state a separate bereavement procedure; documentation is required for account changes.

Legitimate grounds (faulty or not as described)

Kure follows a no-refund policy except when the product is proven to be not as described or faulty. To claim, you must contact [email protected] within 14 days of delivery and provide clear visual proof of the fault. If Kure accepts the claim, refunds are applied to the original payment method and may take up to 14 working days to reach the bank.

Applicable law: Consumer Rights Act 2015.

End of commitment

If you have a fixed-term annual plan, let the term expire and cancel at least 48 hours before renewal. Show your original order confirmation and the cancellation timestamp as proof.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Cooling-off period

You have a 14-day cooling-off period under the Consumer Contracts Regulations 2013 for online contracts. If digital content has begun to download or stream with your express consent and acknowledgement of loss of right to cancel, Kure may refuse a refund for consumed content. For other services, request a refund within 14 days from the date of purchase and quote the regulation.

Applicable law: Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Before you cancel: negotiate

Kure has publicly offered partial refunds in isolated customer-support replies; one Trustpilot reviewer reported Kure confirmed cancellation but offered only 25% of the last charge instead of a full refund. There is no standard retention offer listed on Kure's public pages. To negotiate, email [email protected] or [email protected], state your cancellation reason, quote your subscription plan and request either a pro rata refund or a retention discount. Example wording: 'I request a pro rata refund for unused days or a retention discount to keep my subscription.' Keep all replies.

What cancelling saves you - yearly maths

Use the real plan prices published for Kure to calculate annual savings.

Example 1 - lowest monthly plan: £11.99 x 12 = £143.88 per year.

Example 2 - mid monthly plan: £19.99 x 12 = £239.88 per year.

Example 3 - highest monthly plan: £24.99 x 12 = £299.88 per year.

Example 4 - annual plans: £49.99 per year, £59.99 per year, £69.99 per year.

If you are on the £11.99 monthly plan, cancelling saves £143.88 per year. If you are on the £49.99 annual plan, cancelling saves £49.99 per year at renewal.

Cheapest real alternative from competitors: Headspace at £7.99 per month equals £7.99 x 12 = £95.88 per year. Switching from Kure at £11.99 monthly to Headspace at £7.99 monthly saves: £143.88 - £95.88 = £48.00 per year.

Key UK consumer law

Two laws protect UK consumers: the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, which provides a 14-day cooling-off period for most online purchases, and the Consumer Rights Act 2015, which requires services to be performed with reasonable care and skill and prohibits unfair contract terms.

Automatic renewal and the CMA

The Competition and Markets Authority (CMA) treats unclear auto-renewal and hard-to-cancel subscriptions as potential unfair practices. Kure must make renewal terms clear and provide an accessible cancellation route such as via account or store subscription management. If Kure's cancellation process is deliberately difficult, you may complain to Citizens Advice for step-by-step support: Citizens Advice - cancelling a service.

Escalation steps

1) Complain to Kure in writing and keep evidence. 2) If unresolved, contact Citizens Advice and use alternative dispute resolution where relevant. 3) For card payments, consider a chargeback or Section 75 claim through your card issuer if the payment qualifies. 4) For persistent problems with unfair renewal terms, report to the CMA.

Where to read official guidance

For official government guidance on cancelling goods and services see: GOV.UK cancelling goods or services.

Check access and final billing

After cancellation, check your account page and your bank or card statement. If you cancelled within the required 48 hours before renewal, you should not be billed for the next period. Keep the cancellation confirmation email or screenshot of account status.

Data and account removal

If you want your account deleted, request account deletion in writing to [email protected] or [email protected] and ask for confirmation that personal data will be removed. Keep Kure's reply. Deleting the app does not delete your account or cancel subscriptions.

Re-activation

To restart the service, re-subscribe through the app store or Kure website. Annual or promotional prices are subject to change at renewal.

What to do if you were billed after cancelling

If Kure charges after you cancelled and you have proof of a timely cancellation, send the proof to Kure support and request a refund. If Kure refuses, escalate to your bank for a chargeback or consult Citizens Advice for help with Section 75 claims.

Use this checklist immediately when you decide to cancel Kure.

• Identify how you paid (Apple, Google Play, card, PayPal).
• Cancel via the store if you paid via Apple or Google Play.
• If purchased on Kure website, log in and cancel or email [email protected] and [email protected].
• Take screenshots of subscription status and any confirmation pages.
• Save the confirmation email from Kure or store.
• Note the date and time of cancellation and ensure it is at least 48 hours before renewal.
• If you seek a refund, gather visual proof if the product is faulty and contact support within 14 days of delivery for faulty goods claims.
• If Kure refuses a refund despite evidence, contact your card issuer for chargeback or Section 75 if applicable.