Cancel TheLiven the easy way

Core service

TheLiven by Liven is a mental-wellbeing app focused on self-discovery, emotional clarity and improving self-image through daily exercises, guided content and an AI coach.

Who uses it

Target users are people seeking structured self-reflection tools and in-app coaching to manage mood and behavioural patterns.

Key features

Content includes daily sessions, coaching modules, optional in-app purchases such as 'Liven Coaching' and 'The New era of me Workbook'.

Website (recommended)

1. Open support.theliven.com - How to cancel my Liven Subscription.
2. Log in to your Liven account on the website.
3. Go to Profile > Settings > Membership, tap 'Cancel' and follow confirmation steps.
4. Confirm you see the onscreen confirmation or a confirmation email.

iOS (App Store)

1. On your iPhone, open Settings and tap your name.
2. Select Subscriptions, find Liven and tap 'Cancel subscription'.
3. Confirm cancellation in Apple's dialogs; keep Apple confirmation email as proof.

Android (Google Play)

1. Open the Google Play Store app, tap your profile icon.
2. Go to Payments & Subscriptions > Subscriptions, choose Liven, then tap 'Cancel subscription'.
3. Keep the Google Play confirmation or email for proof.

Email

1. Send an email from the account tied to your subscription to [email protected] with subject 'Cancel subscription'.
2. Include your full name, account email and last four digits of the payment method if known.
3. Keep the support reply as proof of cancellation.

Post (registered letter)

1. Address a signed cancellation request to: TheLiven, Crown Way, CF14 3UZ Cardiff, United Kingdom.
2. Include account email, full name and statement 'Please cancel my subscription immediately'.
3. Send by registered post and keep proof of postage.

Cooling-off (change of mind)

You have a 14-day cooling-off period under the Consumer Contracts Regulations 2013 for contracts concluded online or off-premises. The cooling-off period allows a refund when the service has not been fully performed. Digital content that you start streaming or downloading with your express agreement may be excluded. To request a refund under cooling-off, contact [email protected] and state you are exercising your right under the Consumer Contracts Regulations 2013.

Price increase

If TheLiven increases the price during an ongoing subscription and you do not accept the new price, you may cancel the subscription. Provide the price change notice and your subscription details to [email protected]. Applicable reference: Consumer Rights Act 2015 regarding unfair contract terms; the Competition and Markets Authority (CMA) flags unclear auto-renewal or hidden price increases as unfair practices.

Moving abroad

To cancel because you are moving, send proof of address change (new utility bill or official document) and your subscription details to [email protected]. TheLiven's specific acceptance of move-related cancellations is not publicly published; submit evidence and request cancellation via email.

Death of the subscriber

To cancel on grounds of the subscriber's death, provide a copy of the death certificate and the account email to [email protected] and request account closure. TheLiven's exact procedure is not publicly published; contact support for next steps. Applicable law: Consumer Rights Act 2015 covers service performance and reasonable treatment of consumers.

End of commitment

If your plan had a fixed term, cancellation at the end of commitment is allowed without penalty. TheLiven does not publicly disclose minimum commitment rules for all plans; check your plan terms in your account or ask [email protected].

Legitimate grounds accepted by TheLiven

Research shows TheLiven handles refund requests and cancellations case-by-case and offers a 30-day money-back policy for the first subscription order when eligible. To submit proof for legitimate grounds, email [email protected]. Legal references: Consumer Contracts Regulations 2013 and Consumer Rights Act 2015.

Before you cancel: negotiation

There are no widely published retention offers from TheLiven. Customer reports show support sometimes grants refunds and handles issues case-by-case. To request a retention offer or refund, email [email protected] with your account details and mention specific reasons (trial missed, billing error, dissatisfaction). Include order number and dates. If you paid via Apple or Google Play, cancellations and refunds for those platform charges must be requested through Apple or Google where required.

What cancelling saves you - concrete math

Use these prices from TheLiven's published plans:

• Monthly plan: £49.99 per month - yearly cost = £49.99 x 12 = £599.88 per year.
• Annual plan: £59.99 per year - yearly cost = £59.99 per year.
• Weekly plan: monthly equivalent listed as £31.96 per month and annual = £415.48 per year.
• Lifetime Premium: one-time payment £99.99.

Examples of yearly savings when you cancel a paid plan:

• Cancelling a Monthly plan saves £49.99 x 12 = £599.88 per year.
• Cancelling a Weekly-plan equivalent saves £415.48 per year.
• Cancelling an Annual plan saves £59.99 per year.

Cheapest real alternative from competitors (based on research): GoForma at £22 per month or £264 per year. Switching from TheLiven Monthly (£49.99 x 12 = £599.88) to GoForma annual (£264) yields a saving of £599.88 - £264 = £335.88 per year.

Key UK laws

Consumer Contracts Regulations 2013 provide a 14-day cooling-off right for online contracts, with exceptions for digital content once download or streaming begins with express consent. Consumer Rights Act 2015 requires services to be performed with reasonable care and skill and protects against unfair contract terms.

Auto-renewal and hard-to-cancel subscriptions

The Competition and Markets Authority treats hard-to-cancel subscriptions and unclear auto-renewal terms as potential unfair practices. If TheLiven's terms or practices make cancellation difficult, you can complain to Citizens Advice for guidance and escalate.

Escalation steps

1. Complain to TheLiven support ([email protected]) and keep all correspondence. 2. If unresolved, seek help from Citizens Advice, referencing your contract and cancellation attempts. 3. If payment was by credit card, consider Section 75 or a chargeback via your card issuer for qualifying transactions. 4. If the issue involves regulated sectors, escalate to the relevant ombudsman. Applicable references: Consumer Contracts Regulations 2013; Consumer Rights Act 2015; CMA guidance on auto-renewals.

Check access and billing

After cancellation, verify whether access continues until the end of the paid period. For subscriptions, TheLiven typically allows access until the end of the paid period. Confirm by checking your account or the confirmation email.

Data and account

Decide whether to request account deletion. Email [email protected] to request data deletion or export. Keep a copy of correspondence that confirms deletion or retention period.

Final refunds and timing

If you requested a refund and it is approved, TheLiven issues refunds to the original payment method within 5-10 business days after approval for eligible first-order refunds. For other disputes consider Section 75 or chargeback if eligible.

Re-activation

You can re-subscribe through the app or website. Re-activating will create a new billing cycle and may be treated as a new subscription for refund eligibility purposes.

Follow this checklist to cancel cleanly and protect your rights.

• Log in to your account and cancel via Profile > Settings > Membership and save the confirmation message or screenshot.
• If you subscribed via Apple or Google Play, cancel in the Apple or Google Play subscription settings and retain confirmation emails.
• Email [email protected] with a cancellation request and keep the reply as proof.
• If you prefer postal cancellation, send a registered letter to TheLiven, Crown Way, CF14 3UZ Cardiff, United Kingdom and keep proof of postage.
• If you want a refund for your first subscription order, request it within 30 days of the delivery date referencing the 30-day money-back policy.
• If charged after cancellation, gather proof of cancellation and contact support; if unresolved, contact your card issuer for chargeback or use Section 75 if applicable.